26th Jan2012

(Video) ASAP Rocky & ASAP Mob: Harlem State of Mind

by @Djordje

For the latest Dazed cover story, I went to NYC to meet hip hop’s golden boy, A$AP Rocky and his A$AP Mob to get the low down on his overnight success and to take a tour of the crew’s favourite local spots. After a shopping spree in Soho, the fashion fanatics braved sub zero temperatures for a photo shoot on Harlem’s legendary Rucker Park basketball court with Ari Marcopoulos before heading home to 116th Street for a soul food banquet at Amy Ruth’s. They even squeezed in an impromptu house call on one of their grannies who hadn’t seen Rocky since his videos “Peso” and “Purple Swag” blew up and landed the 24-year-old rapper with a $3 million record deal. The next day I met them and a very large Rottweiler called Brody at a crumbling mansion in New Jersey as they filmed the final scene of Rocky’s “Wassup” video. It was a wild 24 hours…

Via Dazed Digital.

  • I like when ASAP Rocky says it just isn’t about him. Shows that he really is a cool guy.

  • Senorenjoico

    sell me that jacket

  • Ghost of Valentine

    A$AP – Always Strive And Prosper – If you’re striving (meaning making great efforts to achieve or obtain something) for the money/cash/mula/paper/etc then you will all suffer the consequences – Have some more positive words in your lyrics and don’t feed the “ghetto mentality”, make the hood/ghetto better not worse by writing about drugs, gangs, etc.