Living by the self-penned mantra “Always Strive and Prosper”, or “Always Stackin’ and Paper-chasin’”, or perhaps “Accumulate Status and Power” Rocky, along with his Harlem-based crew, is busy carving his own one-of-a-kind niche in the rap game. After dropping the free to download mixtape LiveLoveA$AP late last year as well as releasing his co-directed music videos for hits ‘Purple Swag‘, ’Peso‘ and most recently ‘Wassup‘, Rocky officially has the internet going nuts. In an age where it can be all about the music video, he’s got all the boxes ticked: a dope ass green-haired chick by his side, gold teeth by the ton, and lots of Yohji Yamamoto x Adidas cameos. 10 million plus views on YouTube don’t lie. Ending 2011 off right, A$AP Rock signed a 7-figure record deal which will allow him the freedom to further explore various personal creative projects. Quite the charmer, i-D online had a quick chat with the rapper during a recent visit to Toronto.
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