“”Who’s that?” A$AP Rocky asks when the Dirty Projectors begin their set and start emitting their pitch-perfect vocal harmonies at the 2012 Pitchfork Music Festival. When informed of the Brooklyn indie rock group’s handle, Rocky stands up to get a better view of the group. When he sits back down a minute later, he asks an ASAP Mob member to write the name ‘Dirty Projectors’ down and asks, “What do they make? Reggae?”
So it goes at Chicago’s Pitchfork Music Festival, where genres awkwardly bump against each other and tastemaker-approved artists unwittingly discover each other’s mass appeal. An hour before speaking with Billboard.com, Rocky had wrapped up an unrelenting, brilliantly vacuous set alongside his A$AP Mob cohorts, stomping through “LiveLoveA$AP” cuts while threatening the audience to put their hands up. When the rain started and quickly intensified, no one in the crowd moved a muscle; instead, they bounced along with the bass of “Hands on the Wheel” and supported crowd-surfers during “Wassup.”
Continue reading on Billboard.