30th Jan2013

(Video) Noisey Raps: The LongLiveA$AP Tour

by @Djordje

For the first episode of Noisey Raps, Noisey host Wilbert L. Cooper got unreal access to the LONGLIVEA$AP Tour, featuring performances by A$AP Rocky, Schoolboy Q, and Danny Brown and interviews with DJ A-Trak, Action Bronson, the Flatbush Zombies, and the Underachievers.

Via Noisey.

30th Jan2013

(Video) Bon Qui Qui x A$AP Rocky for Spring 2013 T by Alexander Wang

by @DomingoTutu

High fashion designer Alexander Wang recently extracted MADtv’s Bon Qui Qui out of retirement to shoot a spoof video in his flagship store. The campaign is sprinkled with celebrity cameos including A$AP Rocky, Alessandra Ambrosio, Shannan Click, Simon Doonan, and Natasha Lyonne. Check out the ingenious and fun production above.

30th Jan2013

(Video) A$AP Rocky Celebrates #1 Album

by @DomingoTutu

Major congrats to Lord Flacko for his album LONG.LIVE.A$AP and single “F**kin’ Problems” both hitting #1! The A$AP Mob celebrated the debut at Beauty & Essex NYC and afterwards hopped over to DJ Enuff’s birthday bash. Peep the video recap and get your copy of LONG.LIVE.A$AP today.

29th Jan2013

(Video) Chuck Inglish Studio Session With A$AP Twelvy, A$AP Nast & A$AP Ant

by @DomingoTutu

The A$AP Mob recently hopped in the studio to work with Chuck Inglish. You’ll see the Cool Kid mixing a beat and Twelvy, Nast, and Ant all laying bars down. Brock Fetch also makes an appearance. Check out the studio session to hear what the boys cooked up.

via Truth Studios

28th Jan2013

A$AP Ferg Interview with XXL

by @Djordje

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Earlier this month, just days before A$AP Rocky released his Sony/RCA/Polo Grounds Music debut album, Long.Live.A$AP, his crew cohort, A$AP Ferg, inked a deal with the same label. With a buzz built without any mixtape, but only from features—like on Rocky’s “Kissin’ Pink” and “Ghetto Symphony,” and scattered solo cuts, notably “Work” and “A Hundred Million Roses”—Ferg has quickly become one of the more exciting young rappers around. Now, the Harlem native is inching towards the release of his debut project, Trap Lord, slated to drop in about a month. Here, he talks to XXL about his new deal, the upcoming mixtape, the meaning of “Trap Lord” and what makes him a beast. 

Continue reading on XXL.

27th Jan2013

IMNOTATOY Presents: The Kellz Collection

by @DomingoTutu

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A$AP Worldwide’s resident DJ, J.Scott aka A$AP Snacks, is back at it again. The brains behind IMNOTATOY presents to you their latest batch of goods titled “The Kellz Collection.” The set of tees, inspired by none other than R. Kelly, takes you back from the “Down Low” music video to the classic Cam’ron verse, and more. Check out the latest release, comprised of three tees and one limited tee. Place your order at IMNOTATOY today.

26th Jan2013

(Video) A$AP Rocky Talks Vampire Weekend with Google Play

by @Djordje

Google Play’s guest curator A$AP Rocky talks about one of his favorite bands, Vampire Weekend. Check out the video above to find out why he loves their song “Cousins” and more.

25th Jan2013

A$AP Yams Breaks Down A$AP Rocky’s Song Influences

by @DomingoTutu

ASAP Yams NY Times Rocky

ASAP Rocky, the flashy Harlem hip-hop star, just released his first major-label album, “Long.Live.ASAP” (Polo Grounds/RCA), which made its debut atop the Billboard album chart. Behind the scenes is ASAP Yams, his longtime friend and collaborator, who serves as something of a spirit guide, helping to shape Rocky’s hybrid hip-hop. Below are samples of Rocky’s songs, and excerpts from a conversation with Yams in which he discusses the influences — his and Rocky’s — that have driven Rocky’s career.

“Suddenly” (2013)

“We needed an introspective record for his album that really lets you into his life,” Yams said of this song, which ends “Long.Live.ASAP” (not counting bonus tracks), and which he likened to “Blueprint (Momma Loves Me),” the closing song from Jay-Z’s album “The Blueprint.” “It kind of lets you into what Rocky’s gone through the past year and a half, and on top of that, growing up, his family.”

“Jodye” (2013)

“It was completely inspired by Master P,” Yams said of this dis record aimed at a former ASAP associate. “Master P was actually supposed to be on the hook originally. Master P inspired Rocky for that song as far as the flow. I wouldn’t say it sounds like P did like in ’97-’98; it would be more like something P would have done like in the ‘Ice Cream Man,’ ‘West Coast Bad Boyz’ time.” Yams also links “Jodye” to a long tradition of hip-hop feuds: “I think people misinterpret that record so much. That record is a classic move from a New York rapper: he took your style and dissed you with your own style and sounded better than you can, you feel me?”

“Angels” (2013)

Though Yams doesn’t guide Rocky’s sometimes outlandish fashion choices, he acknowledges the overlap between the rapper’s fashion and his music, especially on songs like this. “That was him having a chance to be cocky,” Yams said. “He’s literally bragging about trends that he started that everybody’s following this year.” The inspiration for that sort of trash talk: the fellow Harlem rapper and peacock Cam’ron, known for his intricate rhymes and his flamboyance, including wearing pink for a long spell in the early 2000s, starting a trend. Then, “when everybody was wearing pink, he disowned pink,” Yams recalled. “That’s just the whole Harlem mentality when it comes to fashion. When he sees too much people doing what he’s doing and doing it wrong on top of that, he’s just going to disown it.”

Continue reading on the New York Times.

25th Jan2013

A$AP Illz Interview with Nylon Guys Magazine

by @Djordje

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In 2005 three friends in Harlem came together and formed a crew now recognized to the world as A$AP Mob. The internationally-known outfit consists of a cast of celebrated characters and is known for its influence on the way not only hip hop, but music and culture at large, look and sound today. A$AP ILLZ, one of the three founding members and guru of the culture conglomerate, is working on his own jewelry collection and currently the face of Stussy’s newest international ad campaign. We caught up with him in SoHo and asked our same questions.

Continue reading on Nylon Guys Magazine.

25th Jan2013

A$AP J.Scott Live in Toronto on 2/7

by @DomingoTutu

ASAP J Scott Snacks Toronto

Uniq Lifestyle presents A$AP J.Scott headlining live at Cheval in Toronto on Thursday, February 7th! J.Scott aka A$AP Snacks will be DJing for Turnt Up Thursdays. Get your tickets HERE and come out to a night of music by the official DJ of A$AP Mob.

25th Jan2013

A$AP Rocky Interview With MSN Music

by @DomingoTutu

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For as much as hip-hop has become a global phenomena, many fans still consider New York its mecca. So when a 24-year-old Harlem MC by the name of A$AP Rocky started making some noise in Gotham, the world quickly took notice.

In 2012, Rocky made his first big splash with his mixtape, “Live.Love.A$AP.” With tracks like “Trilla” and “Peso” leading the way, the rapper’s unique sound – a combination of Dirty South bass and East Coast lyricism – easily set him apart from much of the competition. The inevitable label bidding war ensued, and the charismatic Rocky landed a deal with Polo Ground/RCA the same year.

Now, only a few days into the new year, A$AP Rocky has released his official debut, “Long.Live.A$AP.” Packed with more than a few A-list appearances, the album is already garnering critical acclaim. MSN Music recently caught up with the rising hip-hop star to discuss his debut, the competition and the A$AP movement.

Continue reading on MSN.

25th Jan2013

A$AP Yams Interview with The New York Times

by @Djordje

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THE STORY OF NEW YORK hip-hop’s 1990s championship years is in many ways the story of rapper-executive dream teams, pairings that shaped the sound of the city and, after that, the world. The Notorious B.I.G. and Puff Daddy, Jay-Z and Damon Dash, Ja Rule and Irv Gotti — all of these partnerships made the behind-the-scenes swami as crucial a hip-hop figure as the rappers they helped mold.

For ASAP Rocky, the Harlem rapper whose debut album, “Long.Live.ASAP” (Polo Grounds/RCA), just made its debut at No. 1 on the Billboard album chart, that partner is ASAP Yams, his longtime friend, collaborator and co-owner of the ASAP Worldwide label.

 Continue reading on the New York Times.

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