Long before he landed the A$AP Mob a $3 million record deal with RCA/Polo Grounds, 25-year-old A$AP Yams did something that took just a couple of minutes and impacted the rest of his career. He opended up a Tumblr page. His carefully curated, now defunct RealNiggaTumblr was instrumental in building a buzz for a bunch of unknown Harlem rappers who are now one of the most in-demand overall crews in rap. Not only did Yams master the art of blowing up on Tumblr, he did so without letting the A$AP Mob get pigeonholed as a bunch of “Tumblr rappers” Come to think of it, nobody in the music industry has perfected the Tumblr to rap riches flip better than Yamborghini. Peep game.
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