18th Jun2013

A$AP Yams Talks Tumblr & Hip-Hop with Complex

by @Djordje

Screen shot 2013-06-18 at 1.37.28 PM

Long before he landed the A$AP Mob a $3 million record deal with RCA/Polo Grounds, 25-year-old A$AP Yams did something that took just a couple of minutes and impacted the rest of his career. He opended up a Tumblr page. His carefully curated, now defunct RealNiggaTumblr was instrumental in building a buzz for a bunch of unknown Harlem rappers who are now one of the most in-demand overall crews in rap. Not only did Yams master the art of blowing up on Tumblr, he did so without letting the A$AP Mob get pigeonholed as a bunch of “Tumblr rappers” Come to think of it, nobody in the music industry has perfected the Tumblr to rap riches flip better than Yamborghini. Peep game.

Continue reading on Complex.