11th Sep2013

(Video) Conversation with an Uptown Lord | VLONE & TOAST TO THE GOD

by @DomingoTutu

Vlone – (vee-lown) sui generis, uncommonly rare, whilst being uniquely odd; alone. Incorporating street wear to high fashion, and moving high fashion to its pinnacle, all while keeping things “respectable”.Vlone is the first of three fashion lines to launch out of the ASAP collective. To be followed by Toast To The God and Toast To The Goddess, each brand holding a certain mystic pointing to its rarity, all evident through music and social media mentions.

Musechase is taken into the creative mind of the brands co-creator ASAP K!. A talk on style, inspiration and aspiration. How the “uptown lifestyle” is bringing a rebirth of street wear through vlone and an evolution of high fashion through Toast to the God.

Already the brand has launched a few pop-up stores, the latest being in SoHo last week. In attendance was Cam’ron, Travis Scott, Funk Master Flex, ASAP Rocky, ASAP Ferg and the entire mob.

Since day one, ASAP Rocky has been an innovative industry trend setter, its only right we see a brand come out of the uptown collective… Now ASAP K! and ASAP Bari give us something to look forward to. Above, watch part 1 of our saga behind the origins and growth of vlone. Stayed tuned for the saga to continue…

Via Muse Chase.