At first blush, LNDN DRGS’s new music video for “Uza Trikk” looks like your typical, by-the-book rap video—there’s a bunch of homies mobbing, a couple fancy cars, and a few random spottings of Gatorade bottles filled with possibly illegal drank. “Uza Trikk” even has A$AP Yams, the behind-the-scene’s leader and official tastemaker of A$AP Mob, talking shit—the unofficial sign that your video matters in the current rap landscape.
But it is what’s going on behind the music that makes this video really pop: a legion of Bloods flooding a Crips neighborhood in LA, a cameo by the creator of crack cocaine Freeway Rick Ross and, possibly the biggest surprise of all, that Jay Worthy—one-half of LNDN DRGS, leader of the hood, the video’s star and the man who brought all of these things together—happens to be the older step-brother to Grimes, the singer behind such safe and sparkly pop tunes as “Oblivion.”
Jay Worthy is the hood’s LinkedIn.
Along with his production partner Sean House, LNDN DRGS have developed a new West Coast sound beyond the ass-slapping minimalism of fellow West LA natives DJ Mustard and radio-ready rappers like YG. LNDN DRGS is the smooth, cool, calm, and collected counterpart to the hip-hop drum-and-bass-heavy scene, and they’ve brought along fellow up-and-comers Earl Swavey and BG Perico to show their worth. It’s a throwback sound made current with Jay’s very ratchet rhymes. Pour up some bubbly and get familiar. The full album will be here by September.
Premiered via VICE.