In 2011, Harlem’s A$AP Rocky emerged at the forefront of a resurgent New York rap underground. Connecting the dots between a wide spectrum of ‘90s rap and the fashion-savvy hip hop vanguard, Rocky quickly ascended to global stardom. Together with his A$AP Mob team, the young wordsmith gave a new face to Harlem hip hop – and a whole generation a new style to “Get Lit” to.
Since the release of his major label debut, Long.Live.A$AP, Rakim Mayers has kept a close lid on his artistic development – until now. In this public lecture at London’s majestic St. Pancras Renaissance Hotel, as part of the RBMA UK Tour, the rapper gave a rare insight into his state of mind. Sitting down with journalist Hattie Collins on the Red Bull Studios London couch where he wrote much of his new album, Lord Flacko seemed delighted to hold court.
In the extensive interview, Rocky opened up about his relationship with London, his reverence for artists ranging from Bone Thugs-N-Harmony to The Castaways, meeting his recently deceased friend and Mob-partner A$AP Yams, and what can be expected of his upcoming record, At.Long.Last.A$AP.
Watch the lecture video above, which also includes a special appearance by Yasiin Bey and the first play of album cut “M’$”, and find out more about A$AP Rocky’s upcoming public lecture in Harlem for Red Bull Music Academy Festival New York here: http://nyc.redbullmusicacademy.com/conversation-with-asap-rocky