15th Jun2015

Astrid Andersen & A$AP Ferg Talk Their Collaboration with HERO Magazine

by @Djordje

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Bypassing typical menswear-vernacular in pursuit of a fresher form is Astrid Andersen, who’s been crafting a dope, new dialect for lads since 2010. For SS16 she’s partnered with creative-king A$AP Ferg to create a track and accompanying video to properly notch her season, transcending the habitual monotony of fashion collections and transforming it into a multifaceted bomb of creativity.

Her sources of inspiration are organically comprehensive. Her executions on the old-age notion of luxuriousness: even more thorough – finishing off with a feminine warp and a slick insertion of modernity.

Red Bull Studios’ Catwalk Studio provided the kit to help the pair materialise their exacted concept. (Bull’s expertise in maturing fashion-concepts shine through previous projects including ‘Fred Butler x Charli XCX’ and ‘Alex Mattsson x Zebra Katz’.)

Rapper, designer – an almighty creative: A$AP is more than just a rapper – making this collab truly symbiotic. He inherited his artistic penchant from his father; attended art school; launched his own label; and could tell you more about the explosive Lagerfeld-Yves Saint Laurent spat than the average fashion-journalist. Speaking the same language is a concrete bond that Ferg and Astrid share.

Continue reading on HERO Magazine.