A$AP Ferg is not like other rappers trying make their way in the fashion industry. Despite a successful music career, Ferg actually started off designing clothes. He graduated from art school; launched his own label, Devoni, which Chris Brown and Swizz Beatz are fans of; and has collaborated with brands like Young & Reckless and PacSun. Now, he’s entering the very tough denim industry with a collaboration with L.A. brand AGOLDE—the same project he’s been teasing on Instagram this past week.
The Trap Lord personally worked at AGOLDE’s factory during the production of the collection, learning the ins and outs of the denim industry while simultaneously contributing creatively to the range. The collection is inspired by his favorite pair of jeans, which he’s worn on tour, at fashion shows, and while riding BMX bikes. “I basically want to give the world a piece of me,” he says. The collection also includes T-shirts, a hoodie, and denim jackets—but it’s the jeans, he says, that he’s especially proud of.
We recently caught up with Ferg to talk to get the exclusive on his new denim collaboration, being inspired by Ralph Lauren, plus how the “Dope Walk” video with Cara Delevingne came about.
Ferg’s collaboration with AGOLDE launches Spring 2016.
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