“I’m kind of like an antimillennial,” says Darold Ferguson Jr., otherwise known as A$AP Ferg. “Nothing was given to me.” The Harlem-bred rapper, part of the A$AP Mob alongside A$AP Rocky, is so against the stereotype of his generation—or hell, his profession—that when he started, he didn’t even long to be in the spotlight. “I just wanted to be a writer,” he says. “I didn’t want to deal with the fame. But people were just like, No, we need you in front of us.” And do we ever. This year, the complex lyricist drops his second LP, Always Strive and Prosper (longhand for the acronym A$AP), which features collaborations with Madonna, Pharrell Williams and Missy Elliott, and he will continue to unveil projects from his designer line, Devoni Clothing. Not to suggest its all about A-listers and being flossy: Last summer, he launched the annual Ferg Health Fair, where hundreds of Harlem kids were treated to checkups and a gig by the artist himself.
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