Inside a corner storefront on the Bowery, a couple of dudes are trying to hang a neon version of the GUESS triangle logo. The windows are made of one-way glass and look blacked out from the outside, so every couple of minutes, some passerby stops to peer curiously into the space. Little do they know that in here, we’ve rewound a couple of decades. The whole place is styled like a ’90s rec room — complete with NBA-themed video games (one frozen on a menu displaying a pixelated Charles Barkley), Alf and Green Hornet comic books, a VHS library that ranges from Tae Bo tapes to Pretty Woman, even a slightly lumpy corduroy couch. Depending on your perspective, it’s a fun #tbt, or, for those of us who recently entered our 30s, a harsh reminder that time’s wingèd chariot is hurtling ever nearer.
It’s all in service of A$AP Rocky’s line for GUESS Originals, which is, to say the least, heavily inspired by the decade — the rapper ventured into the archives to find pieces from the era to re-create. (Pieces from the line will be available for preorder on January 30, at retailers including Opening Ceremony; the full collection will launch February 15 at GUESS stores and online.) At a launch party later that night, promises a press release, guests can look forward to “munching on iconic nineties after school snacks and spiked punch.”
Rocky, who was sitting in the back of the venue at a picnic table covered with packages of Pop Rocks (presumably, the “iconic snacks” in question), spoke to the Cut about his ’90s memories, why you’ll see him walking around with a Super 8 camera, and the reason he wants to have a daughter.
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