27th Apr2016

Can A$AP Ferg Be His Generation’s Next Great Visionary?

by @Djordje

14617780383d1d1a52_ec19_4bb6_85f9_6d0122491909

A$AP Ferg is tucked in the back of the Crosby Bar at New York’s Crosby Hotel, and he’s feeling under the weather. He’s wearing an inside out sweatshirt with “PSYCHO” emblazoned on the front, made by his uncle (the “Psycho” on his latest album), along with Adidas track pants and a pair of his Trap Lord x Adi Ease kicks from his Adidas collection. A packed press schedule is stopping him from getting better, but he’s in good spirits eating poached salmon with quinoa and sweet potatoes, while sipping on a glass of Riesling. I casually recite Kanye West’s “beasting off the Riesling” line and Ferg perks up a bit. “Kanye’s so funny because I’m just hearing from madd different sources, like he must’ve been jamming the songs I put out ‘cause he went on Twitter and said he loves my album,” he says with a warm smile. “I heard from somebody that’s working with him in Germany that Kanye said I’m his favorite artist.” Despite being arguably at the top of his game, things like that still mean something to A$AP Ferg.

Born Darold Ferguson Jr., Ferg was raised on 143rd Street between Amsterdam and Broadway in Harlem’s Hamilton Heights (“Hungry Ham,” if you ask him). His father designed both the Bad Boy Records logo and Andre Harrell’s logo among others, which infused fashion into Ferg at a young age. His start-up clothing line Devoni Clothing had artists like Chris Brown and Swizz Beatz rocking his belts long before Ferg even touched a microphone. His ascension as part of A$AP Mob was swift—some may argue that it derived from a tight grip on Rocky’s coattails, though now Ferg has carved his own niche in the game.

A$AP Ferg is like a levelheaded Kanye West. He has huge dreams, and gets animated as he discusses his AGOLDE denim capsule collection with Citizens For All Humanity, designed after the jeans from his “Work” video. He wants to do more fashion and film, but hopes to reach a place where he can readily receive the capital to do it all (sound familiar?). He says the glitz and glamour of fame don’t faze him—and while he rocks his name on a diamond-encrusted ring that spans the length of four knuckles, he views it as a piece of art over a proof of purchase.

Continue reading on Noisey.