When A$AP Rocky released his Live. Love. A$AP mixtape, all the rules went out the window. Rocky belonged to A$AP Mob, a group of friends from Harlem who had built a fierce fan-base through a handful of free releases. Along with Drake’s OVO crew and the since-disbanded Odd Future, the Mob defined a new era of rap where groups of talented friends could boost each other to success. Two album cycles later, they’ve moved on to disrupting fashion.
“I make my own trends, my own style, my own lifestyle,” explains A$AP Bari, the Mob’s resident style expert. Along with Rocky, he helms the concept brand VLONE. “Nobody’s gonna hear you if you’re not out there yelling in their face,” he adds. With his husky whisper, it’s hard to imagine him yelling in anyone’s face. What the 24-year-old is getting at, though, is that it pays to be bold. VLONE lacks fashion industry traditions like seasons, set release dates, or an online store; that hasn’t deterred the brand’s devoted fans, though. On the opening day of VLONE’s Los Angeles pop-up in the arts district, a line stretched around the block hours before the doors would even open. Some die-hard fans had been camping out since the night before, when Bari and Rocky had presented their new “Freestyle” collection. It was modeled by skateboarders sliding and grinding along a two-story ramp.
The next morning, Bari skates around the warehouse space, modeling a look that Rocky will wear two days later when he takes the stage at Coachella: a pair of sweatpants emblazoned with flames and a sweatshirt stamped with the Donnie Darko quote, “Every living creature on Earth dies alone.” Like the rest of the collection, Bari dreamed up the outfit in only 24 hours. He credits this brisk creative pace to “magic, baby.” Like the spray-painted walls around us, the fit is inspired by Bari’s new home, California, and the scenes it reminds him of: “punk, metal, hip-hop and skate culture.”
Continue reading on Live Nation TV.