09th Jun2016

A$AP Rocky’s AWGE Collective & J.W. Anderson Announce Collaboration

by @Djordje

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The designer Jonathan Anderson splits his time between London, where his namesake brand is based, and Paris and Madrid, where Loewe, at which he is the creative director, is, though he was in New York last week, shooting a campaign with Steven Meisel. The constant bounce around the world didn’t seem to faze him.

“Work is easy if you have major teams around you,” he said, three iPhones sandwiched in one hand (personal; J. W. Anderson; Loewe). “You just let people do what they’re best at.”

Mr. Anderson, 31, is a believer in division of labor, who prefers to think of himself as an “editor” rather than a designer. It’s a peculiarly modern point of view (at least, admitting it is). Over the course of a spin through Printed Matter, the art book- and zine-shop where he likes to conduct New York interviews, the better to shop all the while, I called him a factory foreman and an impresario. He agreed with both.

“Sometimes you think, ‘God, how do you let someone just come into the brand?’ but it’s very fulfilling,” he said. “You become like a manager and manage the situation.”

Continue reading on The New York Times.

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