A$AP Nast, the rapper and 26-year-old cousin to Rocky, stands by a rack of clothing. He inspects the fabrics and fits with unusual precision and tries on a pair of ballooning Yohji Yamamoto pants. Nast’s love of fashion is emblematic of a movement in rap, one that the A$AP Mob collective has popularized and propagated. At this time, the job description of the hip hop star has ventured into areas previously unknown—from mentoring fans in his Instagram comments to preferring thrift shopping field trips over breakfast. Nast’s grunge-inspired music taps into the soul of ultimate teenage angst to create work that represents the hybridized magic that is the future of hip hop. And the collective that surrounds him has perfected the solitary art of this rewritten rule: loneliness is fun when you do it together.
Kevin Pires spoke to A$AP Nast on a rainy LA evening about what it means to be a rapper for the new millennium, the communal listening habits that define us, and the style that took him worldwide.
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