01st Jun2017

A$AP Ferg’s New Home Goods Collection Is Inspired by the Spice Girls and Ralph Lauren

by @Djordje

A$AP Ferg is known for his collaborative streak. In addition to myriad musical collaborators like Missy Elliott and Remy Ma, Ferg has also worked with top-flight brands like adidas and Uniform on various apparel and merchandise collections. Fergenstein’s latest collaboration with Fancy is yet another extension of his Traplord brand, this time venturing into the realm of home goods; that means NIGHT:SHIFT bedding, clocks, bean-bag chairs, welcome mats and even a scented candle.

And what does an A$AP Ferg scented candle smell like? “Oud and crushed roses,” says the Harlem rapper. “It’s masculine,” he adds, “but in a good way.”

HYPEBEAST caught up with the Harlem renaissance man to talk collaboration, inspiration and what’s next for the Traplord.

First and foremost, how did this collaboration with Fancy come about?

It all started when we found out the founder of Fancy was a fan of my music, and he had seen that I was doing artwork and fashion, so we found a way to collaborate with one another. So we did the Traplord rug and that took off almost immediately. After that, we jumped on a new direction, which was doing more home goods: candles, pillows, comforter sets, clocks, different things that you could put in your office or your home.

You’ve collaborated with everyone from adidas to AGOLDE, and now Fancy. Does your creative process change, depending on the medium?

Nah, nothing has changed. It’s still us all getting together and conversing—it all comes from a conversation first, and then we bring it to fruition. It’s pretty much the same.

The pop-up space is modeled after your own apartment; what will that look like and how did you go about replicating your space?

To start off, we’re doing it in uptown Harlem, so the location, first and foremost. People don’t usually go to Harlem, so they’ll already feel like they’re going to my house. The idea actually came from me wanting to do a listening party at my mother’s crib—the crib I grew up in. We wanted to do something similar to that for this pop-up shop. To make it a little more home-y, a little more intimate. We tried to replicate exactly how my apartment was growing up. It’s gonna be a mixture of things, but for the most part it’s gonna include the Traplord pieces we designed for the space. Quilts, candles, bean bags and clocks.

Continue reading on HYPEBEAST.