01st Nov2017

Jimmy Choo Style Diary with A$AP Ferg

by @Djordje

The impact of hip hop on fashion can hardly be overstated. Since its emergence in the 1970s, one of the key factors in hip hop’s success has been the combined appeal of different forms of creative expression. Harlem-born rapper A$AP Ferg, shot here exclusively in Jimmy Choo’s A/W 2017 collection, has operated very much within that tradition. As a musician, artist, designer and general polymath, for this 29-year-old—originally christened Darold D. Brown Ferguson, Jr.—creativity has always been about more than just the music.

“Through fashion and art I am able to communicate with everyone, in all walks of life,” Ferg explains as we survey the selection of decadent slippers and hand-finished DERBY loafers lining the Grand Penthouse Suite sitting atop New York’s Plaza Hotel. “Rap can pigeonhole you sometimes. It can be hard to communicate with people outside of the community once you’re in it—but with fashion and art it’s limitless. Designing and creating art allow me to think more broadly and that helps me to push hip hop culture forward.”

Fashion, in particular, has been a lifelong pursuit inspired by his father’s involvement in the business. “A lot of my father’s work influenced my early style—and even now—because he was the first person I knew who owned a boutique,” Ferg recalls. “He had workers in a factory producing his clothing and he made his own clothing line, featuring silk screen and graphic designs on t-shirts.”

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