15th Sep2018

A$AP Rocky Tells the Story Behind His New Under Armour Sneaker

by @Djordje

If anyone not named Kanye West is responsible for the decade-long love affair between high fashion and hip-hop, it’s A$AP Rocky. The Harlem rapper was shouting out Raf Simons and Rick Owens long before those designers were household names, and even longer before those same brands made sure he had first access to their newest wares. So it was more than a little surprising when the leader of the A$AP mob, showed the world his very first sneaker back in May—and it looked a whole lot like a much-maligned, 20-year-old skate shoe, the ultra-chunky, tongue-heavy Osiris D3. While peers like ‘Ye Big Sean, Pusha T, and Pharrell had jumped headlong into sneaker design, Rocky, ever the iconoclast, had taken his time…and rebooted a vintage skate shoe?

Continue reading on GQ Magazine.