A time many consider to be the golden era of hip-hop, the late ’80s and early ’90s saw the explosion of a global phenomena we now call streetwear. Spanning from New York to Los Angeles, this brilliantly resourceful subculture laid claim to luxury fashion houses and designer brands alike, repurposing their rich history and high-end aesthetics for the concrete jungle that engulfed them. One of the first brands accepted by hip-hop’s unapologetic artists was a young and blossoming American brand by the name of GUESS.
The Los Angeles based brand quickly made a name for itself due to its premium denim adorned with the simple, yet very recognizable triangle emblem and question mark motif. It wasn’t before long that GUESS found its way into rap videos and urban cinema, creating a newfound trend within the world of hip-hop. However, many of those unforgettable designs have been frozen in time … until now. Thanks to the upcoming GUESS Originals x A$AP Rocky collaboration, you can finally recreate those iconic looks.
Reliving street fashion’s infant, albeit golden years, the above video, narrated by none other than Rocky himself, follows a group of rebellious youths seeking a nostalgic fix. Feeding their curiosity, the troop gets together and ends up crashing a huge warehouse, stumbling upon the soon-to-be-released GUE$$ capsule which includes pieces that pay homage to early ’90s hip-hop influences.
Within the range you’ll find pieces that add a contemporary edge to classic GUESS styles. The men’s collection features an oversized denim bomber jacket with large pocket detailing, tailored denim overalls, striped T-shirts, and hoodies. The women’s offering includes a reversible denim parka, an oversized denim jacket with striped paneling, acid wash denim shorts, classic overalls, and vintage-inspired skinny jeans.
The GUESS Originals x A$AP Rocky collection will be available globally in exclusive boutiques on January 30 and select GUESS stores in February.
Rapper and i-D cover star A$AP Rocky has been revealed as the first high-profile collaborator with GUESS on their new series of capsule collections, GUESS Originals, which pairs the brand with the hottest talent in fashion and entertainment, and i-D are able to reveal exclusive images by photographer Kimi Selfridge from the upcoming campaign.
Rocky worked with Paul Marciano, GUESS founder and Chief Creative Officer, to create a collection of striped T-shirts, retro logo print tees and crop tops, slim cut jeans and boxy denim jackets that nod to the GUESS obsessions of 90s hip hop stars, translating them to a 2016 tip.
“I wanted to give kids today knowledge of what GUESS meant to hip hop and the urban community in the 90s and late 80s. From the drug dealer on the corner with the T-shirt, the rapper Nas saying ‘When I get dressed, it’s nothing less than GUESS’ and Tupac in the movie Juice,” Rocky said at the downtown NY launch last night, as noted by Pret-a-reporter.
Referencing Rocky’s crew, retro style logo T-shirts and polonecks have injected their dollar sign styling into the label to read, “GUE$$ Jeans USA”. It’s not pretty, it’s gorgeous.
Check out exclusive polaroids of the collection below.
GUESS has officially joined forces with A$AP Rocky to give you a brand new collection that’s nostalgic of the 90s. The A$AP Rocky x GUESS Capsule Collection includes pieces for both men and women, including denim jackets, overalls, long-sleeved striped tees, distressed denim and more. Check out more pictures of the gear below and be sure to sign up so you get the latest news on the upcoming release.
A$AP Worldwide and A$AP Twelvyy bring you some new cotton just in time for the holidays. For every and any grind, cop the official “Last Year Being Broke” tee and let people know what’s really good. Click here to purchase.
A$AP Ferg and adidas Skateboarding have officially announced the latest collaboration from their new partnership, aptly titled the “Traplord” collection. Ferg exclusively designed a pair of their adi-Ease skate shoe in addition to a range of apparel. Check out the entire collection below and look out for the release at select retailers on December 5th.
A$AP Ferg is not like other rappers trying make their way in the fashion industry. Despite a successful music career, Ferg actually started off designing clothes. He graduated from art school; launched his own label, Devoni, which Chris Brown and Swizz Beatz are fans of; and has collaborated with brands like Young & Reckless and PacSun. Now, he’s entering the very tough denim industry with a collaboration with L.A. brand AGOLDE—the same project he’s been teasing on Instagram this past week.
The Trap Lord personally worked at AGOLDE’s factory during the production of the collection, learning the ins and outs of the denim industry while simultaneously contributing creatively to the range. The collection is inspired by his favorite pair of jeans, which he’s worn on tour, at fashion shows, and while riding BMX bikes. “I basically want to give the world a piece of me,” he says. The collection also includes T-shirts, a hoodie, and denim jackets—but it’s the jeans, he says, that he’s especially proud of.
We recently caught up with Ferg to talk to get the exclusive on his new denim collaboration, being inspired by Ralph Lauren, plus how the “Dope Walk” video with Cara Delevingne came about.
Ferg’s collaboration with AGOLDE launches Spring 2016.
When fashion titans Timberland and VILLA collaborate, the streets take notice. With their past three collaborations already cemented as cult classics, the pair teamed up yet again to release their most eye-catching pair to date: the VILLA x Timberland Emerald 6” Boot. Originally debuted in February, the Emerald boot sold out instantly in all of VILLA’s 100+ locations.
One of the first people to embrace the Emerald Timberland was Harlem’s sartorial sultan, A$AP Ferg. Completely enamored by their killer kelly hue, Ferg was instantly inspired to redesign his signature Trap Lord gear to pair up nicely with Timberland and VILLA’s creation. After Ferg gave his emerald-tinted blessings, VILLA was able to find a few more pairs of the Emerald 6” boot, right in time for St. Patrick’s Day.
If you missed out on the initial release, then this could be your last chance to cop one of the most coveted kicks of the year. Throw in the jewels that A$AP Ferg has dropped, and there’s no better to way to shine for the Emerald Isle. This extremely limited re-release and exclusive Trap Lord gear will only be available through the Virgin Mega app on 3/12 Noon EST. Download the Virgin Mega app (iOS/Android) to get in line to buy this product.
The Emerald Essentials Collection consists of the VILLA x Timberland Emerald 6” Boot ($190), the Trap Lord x VILLA Snapback ($35), and the Trap Lord x VILLA Long Sleeve Tee ($45).
A$AP Ferg has teamed up with Virgin Mega to create an all new Trap Lord collection highlighting Syracuse. The aptly titled #TrapLordTakeover collection flips Ferg’s iconic Trap Lord logo and meshes it with Syracuse’s signature orange, blue and white colors, detailed with camo and cross graphics. The release is limited and will only be available for purchase via the Virgin Mega app for your phone. You can download the app now on the iTunes store. Stay tuned as the #TrapLordTakeover collection goes on sale December 5th at 5pm EST.
Sure, we could (and do) talk endlessly about the clothes we love, but for our column, Line Item, we ask some of our favorite designers to tell us what they think about the best pieces from their newest collections. For a new seven piece collaboration with Young & Reckless, A$AP Ferg has drawn up a range of t-shirts, jerseys, and bucket hats in white, purple, black and gold inspired by infamous alias Trap Lord available at PacSun. Today, we got the former fashion major to talk about his inspirations, style and influences.