A$AP Ferg is not like other rappers trying make their way in the fashion industry. Despite a successful music career, Ferg actually started off designing clothes. He graduated from art school; launched his own label, Devoni, which Chris Brown and Swizz Beatz are fans of; and has collaborated with brands like Young & Reckless and PacSun. Now, he’s entering the very tough denim industry with a collaboration with L.A. brand AGOLDE—the same project he’s been teasing on Instagram this past week.
The Trap Lord personally worked at AGOLDE’s factory during the production of the collection, learning the ins and outs of the denim industry while simultaneously contributing creatively to the range. The collection is inspired by his favorite pair of jeans, which he’s worn on tour, at fashion shows, and while riding BMX bikes. “I basically want to give the world a piece of me,” he says. The collection also includes T-shirts, a hoodie, and denim jackets—but it’s the jeans, he says, that he’s especially proud of.
We recently caught up with Ferg to talk to get the exclusive on his new denim collaboration, being inspired by Ralph Lauren, plus how the “Dope Walk” video with Cara Delevingne came about.
Ferg’s collaboration with AGOLDE launches Spring 2016.
When fashion titans Timberland and VILLA collaborate, the streets take notice. With their past three collaborations already cemented as cult classics, the pair teamed up yet again to release their most eye-catching pair to date: the VILLA x Timberland Emerald 6” Boot. Originally debuted in February, the Emerald boot sold out instantly in all of VILLA’s 100+ locations.
One of the first people to embrace the Emerald Timberland was Harlem’s sartorial sultan, A$AP Ferg. Completely enamored by their killer kelly hue, Ferg was instantly inspired to redesign his signature Trap Lord gear to pair up nicely with Timberland and VILLA’s creation. After Ferg gave his emerald-tinted blessings, VILLA was able to find a few more pairs of the Emerald 6” boot, right in time for St. Patrick’s Day.
If you missed out on the initial release, then this could be your last chance to cop one of the most coveted kicks of the year. Throw in the jewels that A$AP Ferg has dropped, and there’s no better to way to shine for the Emerald Isle. This extremely limited re-release and exclusive Trap Lord gear will only be available through the Virgin Mega app on 3/12 Noon EST. Download the Virgin Mega app (iOS/Android) to get in line to buy this product.
The Emerald Essentials Collection consists of the VILLA x Timberland Emerald 6” Boot ($190), the Trap Lord x VILLA Snapback ($35), and the Trap Lord x VILLA Long Sleeve Tee ($45).
A$AP Ferg has teamed up with Virgin Mega to create an all new Trap Lord collection highlighting Syracuse. The aptly titled #TrapLordTakeover collection flips Ferg’s iconic Trap Lord logo and meshes it with Syracuse’s signature orange, blue and white colors, detailed with camo and cross graphics. The release is limited and will only be available for purchase via the Virgin Mega app for your phone. You can download the app now on the iTunes store. Stay tuned as the #TrapLordTakeover collection goes on sale December 5th at 5pm EST.
Sure, we could (and do) talk endlessly about the clothes we love, but for our column, Line Item, we ask some of our favorite designers to tell us what they think about the best pieces from their newest collections. For a new seven piece collaboration with Young & Reckless, A$AP Ferg has drawn up a range of t-shirts, jerseys, and bucket hats in white, purple, black and gold inspired by infamous alias Trap Lord available at PacSun. Today, we got the former fashion major to talk about his inspirations, style and influences.
A$AP Ferg is a member of the A$AP Mob hip-hop collective, A$AP Worldwide. The collection highlights elements of Ferg’s signature style; like camouflage prints, A$AP Worldwide globes, jerseys, a bucket hat, and Trap Lord statement t-shirts. Young & Reckless has merged the design influence of A$AP Ferg’s personal life with the mass appeal of the brand.
Partnering with A$AP Ferg was a perfect fit on many levels for Young & Reckless. As a Harlem native, Ferg experienced many challenges in his pursuit of becoming an entertainer. When speaking on his debut album Trap Lord, Ferg said: “I hope people take the good and the bad from what I’ve got to say, I’ve seen so much shit in my life. There were times I ducked bullets at a basketball game, and then I went to a fashion show. I’ve experienced depression. I’ve experienced triumph. I’ve experienced hate. I’ve experienced love. I learned how to be independent. I made it out of the hood, and now I want go to the top.” Ferg’s story of overcoming obstacles in his own way is the message behind all things Young & Reckless. These are the stories that resonate with our fans and inspire them to follow their unique path.
Alife unvealed their Fall 2014 lookbook enlisting the modeling help of A$AP Yams, A$AP Twelvyy, A$AP Lou Banga, and Black Out Boyz’ Leeks. The collection includes a range of jerseys, hoodies, and tees inspired by a New York theme. Alife’s latest delivery also features design work by Naturel.
We are pleased to announce the launch of our 2014 Brand Ambassador program.
We will handpick 15 awesome ambassadors from around the world. Each ambassador will help us spread the word about Trap Lord, in return for special perks and rewards. We look forward to working closely with our Brand Ambassadors to grow the brand on a grassroots level.
To find out more on how to join, head on over to Trap Lord HQ.
The folks over at GoodWoodNYC recently linked up with A$AP Mob’s A$AP TyY to create a box dedicated to those who often indulge in the powers of Mary Jane. In this video we find the box’z creator A$AP TyY, A$AP Illz, and friends doing a bit of their own product testing. Take a look at the video and see if the A$AP Lifestyle box will be yours when it releases the 23rd of this month.