25th Jun2017

(Video) Playboi Carti XXL Freshman Interview & Freestyle

by @Djordje

Playboi Carti opens up about his music and movement in this 2017 XXL Freshman interview.

25th Jun2017

A$AP Ferg Interview with Zane Lowe on Beats1

by @Djordje

A$AP Ferg talks about his forthcoming project Still Striving and the story behind “Tango.” Stream below.

19th Jun2017

A$AP Twelvyy Interview with Mass Appeal

by @Djordje

Don’t refer to A$AP Twelvyy as just a rapper. There’s way more to him than that. An entrepreneur may be a better term, but that’s probably still an understatement. With plans of evolving his Last Year Being Broke brand into a Fortune 500 company, Twelvyy tells us what’s next for him and the A$AP Mob. We also talked about other important things like Spiderman and basketball. Check it out below and learn why it’s his, mine and hopefully even your last year being broke.

Do you remember the day you had the epiphany like, “This is it, my last year being broke, first year being rich”?

The day I had the epiphany was my last studio session with A$AP Yams. My final studio session with him I made the song “Last Year Being Broke” and it just grew from there. You know my brother had just passed away like a month later. It took me like eight months to really push it, but he was gone so I needed something to push me. I needed something to motivate me. He was a huge inspiration and motivation, I just needed something to get me doing stuff.

That’s dope because now a lot of people are taking LYBB and using it to push themselves. Something that helped you is helping other people. I always see you retweet these kids with “LYBB” on their graduation caps or as their senior quote. That has to make you feel a way that something you created and helped you in the past is having such a big impact on other people.

Yeah, it’s surreal to see because it wasn’t a financial thing, it was really like a mental thing. Just to see across the board that no matter what—financially, mentally, socially, every realm of life you can be broken in—just to grab yourself and be like, “Nah, I’m gonna take control of my life. I’m gonna take control of my friends’ lives, my family”. That’s the motivation. Because I know we could all do better. We could all be our best. No reason why we all can’t be president, the best player, the MVP. I feel like the universe breaks us down and it gives us rules and boundaries that we can’t do this shit. I’m telling you we can do this. This is the last year that you letting somebody tell you bullshit. LYBB stands for numerous things. Last year having boundaries, last year being bullied, last year being blackmailed, last year being blackballed.

Continue reading on Mass Appeal.

15th Jun2017

A$AP K Interview with Culture Trip

by @Djordje

“Style is not meant to be defined,” says Kamoni Chandler aka A$AP K. “Definition transforms style to trends. Once traits are identifiable, they can be easily reproduced. Reproduction makes style bland.” So goes the ideological argument against fast fashion that independent designers have been making about street wear and high fashion alike. This New York designer was born and raised uptown, and as part of the A$AP Rocky crew, positions himself as part of a collective that uses fashion as a way to forge community.

“The first person I met was Rocky. A$AP wasn’t a thing yet. Rocky and Ricky (my cousin) are best friends; we were all kids together uptown. You know, we were 14-year-olds into Gucci and Fendi, but in the neighborhood kids would say, ‘you’re not as fly as Rocky,’” indicating it’s not just the label you wear, but how you wear it. At the time I sit down with Chandler, A$AP Rocky has starred in Dior Homme campaigns for two seasons. It has become popular for luxury brands like Gucci and Louis Vuitton to partner with influential street wear sites Highsnobiety and Hypebeast to reach a millennial audience. But luxury brands showing an appreciation for street wear is a relatively new phenomenon (take, for example, the Louis Vuitton x Supreme SS17 collaboration), making the relationship between street and high fashion more dynamic and symbiotic.

Continue reading on Culture Trip.

05th Jun2017

A$AP Ferg Talks Home Goods Collaboration With Fancy, ‘Still Striving’ Album & Tour With Future

by @Djordje

A$AP Ferg always had plans bigger than music. Despite achieving stardom with his blistering raps, the Harlem rapper has been eyeing ways to expand his Trap Lord brand.

After traveling to Liberia to provide school outfits for kids through his collaboration with Uniform, Ferg (born Darold D. Brown Ferguson Jr.) recently joined forces with Fancy to sell home goods. While the “New Level” MC relishes piecing together ensembles, he’s opened up his empire to sell welcome mats, clocks, and scented candles. On Thursday (June 1), the multi-faceted star will welcome fans at his pop-up shop in Harlem, where he remodeled the space to resemble his childhood apartment.

Musically, Ferg is working on his Still Striving album, which follows his sophomore effort, 2016’s Always Strive and Propser. Last month, he also dropped his star-studded video for “East Coast,” featuring Remy Ma. Since then, he’s been gallivanting around the country with Migos and Tory Lanez for Future’s Nobody Safe Tour.

In the midst of the madness, Ferg hopped on the phone with Billboard to speak on his new collaboration with Fancy, touring with Future, where he stands with his new project Still Striving, and if he believes rompers have a place in hip-hop.

Continue reading on Billboard.

01st Jun2017

A$AP Ferg’s New Home Goods Collection Is Inspired by the Spice Girls and Ralph Lauren

by @Djordje

A$AP Ferg is known for his collaborative streak. In addition to myriad musical collaborators like Missy Elliott and Remy Ma, Ferg has also worked with top-flight brands like adidas and Uniform on various apparel and merchandise collections. Fergenstein’s latest collaboration with Fancy is yet another extension of his Traplord brand, this time venturing into the realm of home goods; that means NIGHT:SHIFT bedding, clocks, bean-bag chairs, welcome mats and even a scented candle.

And what does an A$AP Ferg scented candle smell like? “Oud and crushed roses,” says the Harlem rapper. “It’s masculine,” he adds, “but in a good way.”

HYPEBEAST caught up with the Harlem renaissance man to talk collaboration, inspiration and what’s next for the Traplord.

First and foremost, how did this collaboration with Fancy come about?

It all started when we found out the founder of Fancy was a fan of my music, and he had seen that I was doing artwork and fashion, so we found a way to collaborate with one another. So we did the Traplord rug and that took off almost immediately. After that, we jumped on a new direction, which was doing more home goods: candles, pillows, comforter sets, clocks, different things that you could put in your office or your home.

You’ve collaborated with everyone from adidas to AGOLDE, and now Fancy. Does your creative process change, depending on the medium?

Nah, nothing has changed. It’s still us all getting together and conversing—it all comes from a conversation first, and then we bring it to fruition. It’s pretty much the same.

The pop-up space is modeled after your own apartment; what will that look like and how did you go about replicating your space?

To start off, we’re doing it in uptown Harlem, so the location, first and foremost. People don’t usually go to Harlem, so they’ll already feel like they’re going to my house. The idea actually came from me wanting to do a listening party at my mother’s crib—the crib I grew up in. We wanted to do something similar to that for this pop-up shop. To make it a little more home-y, a little more intimate. We tried to replicate exactly how my apartment was growing up. It’s gonna be a mixture of things, but for the most part it’s gonna include the Traplord pieces we designed for the space. Quilts, candles, bean bags and clocks.

Continue reading on HYPEBEAST.

30th May2017

(Video) SXSW 2017: Digital Revolution with A$AP Ferg, Residente, Charles Attal & More

by @Djordje

This session, a collaboration with Billboard and VEVO, discusses how technology’s rapid evolution has changed the entire music landscape: from how an artist produces and creates music, to how it’s distributed (streaming platforms) and monetized, to ultimately how a fan consumes and experiences it.

Via SXSW.

23rd May2017

(Video) Rhythm Roulette: A$AP P on the Boards

by @DomingoTutu

“Hopefully I don’t get no bullshit,” says A$AP P on the Boards just before tying on the red bandana for the latest edition of Rhythm Roulette. One of the go-to beatsmiths for the A$AP Mob, P on the Boards was the man behind such Mob bangers as “Bath Salt” featuring Flatbush Zombies. His most recent work can be heard on the P on the DRGS project.

After roaming blindly through the bins at Academy Records, P came up with Red Crayola’s abstract art rock album Malefactor Ade. The Aussie prog rock of Paternoster and QPSM Project featuring David Durah. Not the usual suspects to say the least.

After a dab of inspiration, P got down to work. He had high hopes for Red Crayola’s “Baby Jesus Frog” based on the title, but revised his opinion post needle drop. He soon found a few suitable loops—ill interstellar outer-space shit, mostly—and got to chopping. Will he achieve his stated goal of cooking up six beats in one session? Only time will tell.

“Shouts out to MASS APPEAL for letting me get the opportunity finally,” said P in closing, offering a few words of inspiration to up and coming producers: “It went from me watching this shit, to y’all watching this shit now. So keep doin’ it!” Check the creative juices flowing up top…

Via Mass Appeal.

22nd May2017

(Video) A$AP Ferg Goes Sneaker Shopping With Complex

by @Djordje

ASAP Ferg goes Sneaker Shopping with Joe La Puma at Flight Club in New York City, and announces his next Adidas collaboration while reminiscing on Air Force 1s and growing up in Harlem.

Via Complex.

16th May2017

(Video) A$AP Ferg Takes Traplord From Harlem to Liberia With UNIFORM Collection

by @Djordje

Complex News’ Beija Velez sat down with A$AP Ferg to discuss his trip to Liberia to put uniforms on children, Traplord, and how his versatility as a multi-dimensional artist is impacting his life and those around him. The exclusive menswear edit of Traplord x UNIFORM for Bloomingdale’s will be available both online and in-store beginning May 15th.

Via Complex.

16th May2017

A$AP Rocky Interview with GIRL HOUYHNHNM

by @Djordje

While in Japan promoting his latest A$AP Rocky x GUESS collaboration, A$AP Rocky took some time to sit down with Japanese magazine GIRL HOUYHNHNM. Read the full interview here.

04th May2017

(Video) Playboi Carti Talks Being A Mystery, Respecting ‘Older’ Artists & Shares His Influences

by @Djordje

Playboi Carti on staying off social media, his influences and mumble rapper criticism.

Via Hot97.

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