11th Oct2017

Dapper Dan & A$AP Ferg: New Yorkers That Brought Harlem to the World

by @Djordje

The New Yorker’s version of the American Dream is only slightly different than the overarching ideal of owning a house that your family can pass down from generation to generation. The city has long praised the self-made individual, whether it’s a hustler who goes legit after a few brushes with the law, or the street-smart smooth talker who works his or her way up from the bottom of the ladder to the corner office.

Daniel Day, better known as Dapper Dan, occupies a space between those two archetypes. He grew up in Harlem, on 129th Street and Lexington, in humble means. He went to an elementary school three blocks away from where poet Langston Hughes lived. Whenever his mom won some money from scratch-offs, she’d treat him to a new pair of shoes. Soon, he was taking matters into his own hands, running the streets and shoplifting with a crew that included Richard “Pee Wee” Kirkland, who would go on to become a street ball legend.

Continue reading on Highsnobiety.

08th Oct2017

(Video) A$AP Rocky Shows Vogue His Bodega In Selfridges

by @Djordje

This week, A$AP Rocky opened the doors to his AWGE Bodega: a Selfridges pop-up housed in the basement of the London department store. A remarkably accurate replica of the archetypal New York corner store, he is selling everything from AWGE-branded Krispy Kremes and cuddly toys (in homage to the ever-present bodega cat that you might find sleeping on a loaf of bread) to custom-designed stationery, cushions and beverages (alongside, of course, a selection of garments designed by he himself and his AWGE army). And it really is him selling it – intermittently, the multi-hyphenate rapper will appear behind the till, Selfridges name badge pinned to his chest, working the cash register and ringing up sales. Such a position is slightly unfamiliar to him – after all, he says, he might know how to open a till, but he’s never worked behind one – but he seems dedicated to its success.

The final chapter in Selfridges’ initiative Music Matters, which has explored the crossover between luxury fashion and music merch, the AWGE Bodega is an authentic immersion into Rocky’s world — and a celebration of the different communities who come together in such spaces to re-up on sweets and soft drinks. Whether you’re heading down to pick up a branded calculator or a Rocky figurine, take a tour with the man himself to get the lay of the land.

Via Vogue.

02nd Oct2017

A$AP Rocky Brings the Classic New York Bodega to Selfridges

by @Djordje

A$AP Rocky is expanding his multi-hyphenate career—to rapper-producer-director-actor-model, he can now add New York City ambassador. The artist has partnered with Selfridges in London to set up a life-size bodega in the department store’s basement, hoping to bring an authentic New York flavor to Oxford Street.

“The bodega is significant because minorities owned it—Hispanics, Arabs, and Koreans,” he says, lounging on a giant bean bag after a long day of stacking boxes and arranging merchandise (150 pieces specially designed for the space). “Outside of New York City, you don’t experience the whole traditional bodega feel. You don’t see cats lying on the bread, or asleep on the rice.” Ultimately, he explains, it’s about inclusion. “Different ethnic minorities coming together and living together cohesively—and this has been going on for decades,” he says. “That’s why I’m bringing this fusion of different cultures, manifested in one AWGE Bodega [named after the creative collective he leads with A$AP Mob]. It is ghetto, but not trashy, which is very true for New York City.”

Continue reading on Vogue.

01st Oct2017

A$AP Rocky Interview with ES Magazine

by @Djordje

Seven o’clock on a Tuesday morning, and I am standing behind Selfridges on the corner of Duke Street and Edwards Mews.

In front of me, sitting in a shopping trolley that has just been shoved into the middle of the road by one of his crew, laughing his head off as a black cab is forced to come to an abrupt stop, is A$AP Rocky. In front of him is Juergen Teller, snapping away, also grinning at the scene that is developing. At the behest of his subject, Teller will soon also be in a shopping trolley, as will a member of the ES fashion team, joining the orchestrator of this chaos in a three-cart race from one side of the street to the other.

‘That’s lit!’ said orchestrator beams, more than once.

Rewind about half an hour and we are in a meeting room above Selfridges. Rocky, having turned up just before 7am pushing one of those three shopping trolleys (he requested five last night), clasping a hot drink, answers my cursory ‘How’s it going?’ with a sheepish grin and a withered, ‘I’m tired, man’. He has, it transpires, been up for a long time — 48 hours or so — and has come straight from the studio. Later, I will ask the artist responsible for the best single of 2015, ‘LSD’, whether he still likes to take lots of LSD.

Continue reading on ES Magazine.

26th Sep2017

A$AP Mob’s 5 Tips To Staying Sane on Tour

by @Djordje

New York-based hip hop collective A$AP Mob stormed onto the scene in 2012 with a self-released viral mixtape and haven’t looked back since, going on to claim #1 album spots on the Billboard charts while also impacting the worlds of fashion, art, and film.

Comprised of rappers, record producers, video directors, and fashion designers, The Mob has earned both critical and popular acclaim for their swag-heavy trunk rattling sound, keeping their rabid fanbase satisfied with a steady output of music releases and various other projects.

The Mob’s most well-known member, A$AP Rocky, is one of the most ubiquitous figures in pop culture and a good measure for just how large the collective’s impact has been. Serving as creative director at MTV and the face of Dior Homme, Rocky’s style and sound has caught the attention of the industry’s leading eyes and ears, earning two features on Lana Del Rey’s recent critically acclaimed album and even landing a role in “Zoolander 2.”

Continue reading on Philly Voice.

23rd Sep2017

Smooky MarGielaa Interview with Pigeons & Planes

by @Djordje

On a chilly Friday night in early 2017, Murda Beatz got off the elevator at Manhattan’s Platinum Sound Studios and bumped into a teenage rapper wearing designer jeans and seemingly in the midst of his growth spurt.

“Smooky!” Murda exclaimed, dapping up his young friend. They chatted for a moment before Smooky MarGielaa returned to his session down the hall.

“Send me beats!” he called to Murda over his shoulder. Smooky’s request did not appear opportunistic, despite Murda’s exalted stature and connections to artists like Drake, PartyNextDoor, and Migos. It appeared organic and neighborly, as though the two of them were certain to reap a windfall from the combination of their talents.

It is true—Smooky MarGielaa is 15 years old, and there is no rapper his age better positioned to ascend to rap stardom. The Bronx native is ASAP Rocky’s newest protégé and a member of AWGE, ASAP Mob’s creative collective.

Continue reading on Pigeons & Planes.

19th Sep2017

Smooky MarGielaa Interview with HotNewHipHop

by @Djordje

The Bronx, NY, birthplace of hip-hop and home to some of this genre’s most memorable artists. From KRS1 to Big Pun, to newer artists influencing the current landscape, such as A Boogie Wit Da Hoodie, Cardi B and many more, the Bronx almost organically produces hip-hop talents of all sorts and variations. The most recent boogie down Bronx artist to make a wave in the hip-hop scene is a young man by the name of Smooky Margielaa.

Smooky, only 15-years old, has generated a lot of attention online recently, and it’s not just for his young age and connections. The young MC’s knack to flow, often a combination of singing and rapping, struck the attention of Harlem’s very own, A$AP Rocky. You’ll notice Smooky’s name on a few tracks on the Cozy Tapes Vol. 2 and on projects with Mob affiliates such as Twelvyy, Marty Baller and more.

Smooky Margielaa stopped by the HNHH office recently, and spoke with us about how he connected with Rocky, when he started making music and projects that we should be looking out for.

Continue reading on HotNewHipHop.

19th Sep2017

(Video) A$AP Ferg Breaks Down Biggie’s “Suicidal Thoughts” for Pitchfork

by @Djordje

Pitchfork is pleased to announce a new video series. “VERSES” finds rappers discussing songs that had a major impact on them as lyricists. First up is A$AP Ferg, who goes through the Notorious B.I.G.’s “Suicidal Thoughts” (from Ready to Die). “Biggie always got those lines where I’d be like, Man, he’s very brave for saying that,” Ferg says. Watch the inaugural “VERSES” above.

Via Pitchfork.

17th Sep2017

(Video) A$AP Twelvyy Guest Appears on Desus & Mero

by @Djordje

A$AP Twelvyy talks about positivity, Halloween, and being an “untraditional New York rapper” with Desus & Mero.

14th Sep2017

(Video) Live at the Sonos Store: A$AP Ferg with Andrew Carmellini

by @Djordje

On Talkhouse’s premiere food culture episode (part of its new Talkhouse x Food Republic series), New York City chef and restaurateur Andrew Carmellini meets Harlem rapper A$AP Ferg at the flagship Sonos store in NYC. In their conversation, they discuss the challenges of their respective crafts, their role as leaders, branding, cooking and more. Check out these two New York cultural titans chopping it up, and subscribe now on iTunes or Stitcher to stay in the loop on future episodes of the Talkhouse Podcast.

Via Talkhouse.

11th Sep2017

(Video) Mass Appeal ‘Open Space’ Interview with Smooky MarGielaa

by @Djordje

Smooky Margielaa has had quite the start to his young career. The 15-year-old Bronx native appears four times on the latest A$AP Mob album, ‘Cozy Tapes Vol. 2: Too Cozy’, and has garnered the support of A$AP Rocky, Lil Yachty and Juicy J—just to name a few—in recent weeks and months. In the latest episode of “Open Space,” Margielaa sits with us to discuss how he got this hot this quickly, and plans for his upcoming project, ‘Margiela Mad Man.’

“I used to play an instrument and all that, so it’s like the music is in my blood, feel me?” Smooky tells MASS APPEAL during his brief interview. “Any time I get in the booth, I just spit melodies. Sometimes I spit melodies and I’m like, ‘What the hell? Oh, this one is fire,’ feel me? I don’t even be believing I be doing it. It’s crazy.”

Smooky is making the best of his burgeoning fame, but he nearly never met A$AP Rocky or appeared on the ‘Cozy Tapes’ album. In a recent interview, he explained how he snuck into a Bronx club after meeting Rocky, a slick move that impressed the Harlem star. Afterwards, the two linked back up in Los Angeles to make music, and the legend of Smooky was born.

Smooky arrived to his MASS APPEAL interview with Drew Drippy, a friend and fellow Bronx native that helped Smooky graduate from making songs on a phone app to getting into the booth and forming a relationship with a manager who doubled as a math tutor. “At first, Smooky wasn’t really with it. ‘I don’t know, my teacher, my mom, parents…,’” says Drippy. “I’m like, ‘Yo. If it’s really that serious, you could have the teacher call your parents, tell them it’s an afterschool program,’ feel me?”

Whatever it takes. Watch Smooky and Drew recount their come-up in “Open Space” above.

Via Mass Appeal.

07th Sep2017

(Video) A$AP Ferg Breaks Down “Plain Jane” for Genius

by @Djordje

A$AP Ferg has dropped a lot of music this summer, between his multiple appearances on A$AP Mob’s ‘Cozy Tapes Vol. 2: Too Cozy’ album and his solo mixtape ‘Still Striving.’ The first single from Ferg’s mixtape was the Kirk Knight-produced “Plain Jane,” a blistering track that already has 5.9 million Spotify streams, and an additional 1.9 million on Soundcloud. “Plain Jane” is Ferg sharing his reality as a famous rapper who never forgot where he came from.

Read more on Genius.

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