We’re not sure what musicians have to hide, but when we spotted Justin Bieber in a facemask, we knew this was the new trend to watch. Since Michael Jackson thrilling back in the ’80s, the act of face covering has been on the scene. Recently fashion designers like Rick Owens, Walter Van Beirendonck, Alexander Wang and Maison Martin Margiela have been using facemasks to accentuate their creations, causing this fad to spread. From the runway to the streets, anonymity has become quite the trend in the modern music industry. We’ve seen deadmau5 and Daft Punk rocking their famed masks for years, but we’ve also recently spotted Kanye West, A$AP Rocky, and even the Biebs veiling their faces.
Now that the A$AP Rocky has been out for a minute, the spotlight has been pointing at some other players in the Mob. A$AP Ferg is up next with his upcoming Trap Lord mixtape, but it remains to be seen who from the Mob will be breaking next. A$AP Twelvy’s a good bet, as he’s consistently the best part of any A$AP Mob track he’s on and will be joining Bodega Bamz, Black Dave, and Kyle Rapps at our upcoming Rap Party on Wednesday, March 6th at Santos Party House.
I was lucky enough to recently hang with Twelvy as we nerded out on video games, playing laser tag, and being courtside at a Knicks game.
Noisey: How did you get the name Twelvy?
A$AP Twelvy:I got the name Twelvy because it’s short for 212. Everybody calls me 212 since the area code in Harlem is 212, you know what I’m saying? I’m a real Harlem cat, real New York type. The name 212 stuck with me and I didn’t want to be called “A$AP 212″ because it don’t flow right. A$AP Twelvy is smooth and girls love Twelvy.
It’s only a short distance from the tough streets of Harlem to the front row of a New York fashion week runway show, but it’s a journey that very few rappers have made. A$AP Rocky, however, managed it even before the recent release of his No.1 debut album, Long.Live.A$AP. And his appearance at last month’s Paris fashion week, dressed in clothes by British designer Shaun Samson, reinforced the impression that he has come a long way from a childhood that inspired the line on his album’s title track, “I thought I’d probably die in prison”.
Global Grind got the chance to sit down with the A$AP Mob’s in-house producer, A$AP Ty Beats, who is responsible for some of A$AP Rocky’s biggest hits like “Purple Swag,” “Peso,” and Rocky’s most recent track “Suddenly.” A$AP Ty Beats also reveals how he and Rocky formed a friendship via social media before becoming an official member of the A$AP Mob.
A$AP Rocky gets jiggy with VEVO for an in-depth look at the debut LONG.LIVE.A$AP. Dat PMF talks about the creative process of the album, the A$AP brotherhood, the state of New York hip hop, and more. Hit the video interview above.
Harlem-born MC A$AP Rocky, who released his debut album “LongLiveASAP” last month, is about as well-versed in fashion as he is in the rap game. This is a guy, after all, who rhymes Dolce & Gabbana with Balenciaga, stars in Alexander Wang’s new collection video, and is reportedly dating the model Chanel Iman. You might have noticed his Instagrams for W—he took a few pics while front-row at Y-3. Here, he gives us the fashion low-down.
What was the first designer item you bought?
A pair of 2008 Marc Jacobs white/gray hi-top sneakers.
What was the last?
A sweater from Phillip Lim.
What’s your favorite item in your closet right now?
My Bathing Ape jacket.
Shayne Oliver’s Hood By Air debuted its Fall 2013 collection today at Milk Studios, with an array of apocalyptic streetwear set to smoke, lasers, and crushing beats from Arca and Tim Dewit. From Kanye-esque kilts to shawls that went heavy on the drape, it was an early preview of what the steeziest goths in the game will be wearing when the leaves start to turn. The biggest surprise came when Harlem’s own A$AP Rocky stepped out in the show’s final look, thus completing the A$AP Mob’s takeover of fashion week.
GQ’s Mark Anthony Green caught up with Rocky after the show to get his thoughts on the collection as well as his future in fashion:
GQ: What was your mindset going into the show? Did you want to stand out? A$AP Rocky: I just wanted to support. I’m probably the main celeb that wears this brand faithfully. I’ve been a fan since probably 2008, and for me, the transition of what Shayne is doing is just immaculate, man. Right now it speaks to the culture more than anything, this ghetto-gothic mixed with high-end, mixed with streetwear, you gotta respect that. There’s something for everybody in there. Granted, they had a lot of dudes that you couldn’t tell whether that was a guy or a girl, but for me, I went on there on my A$AP Rocky, man.