01st Feb2016

Behind The Scenes of “New Level” with A$AP Ferg, Future & Shomi Patwary

by @Djordje

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A$AP Ferg is not your average hip-hop artist, in fact, he may prefer you remove the hip-hop designation and not box him into a particular category of art. As we discussed in our exclusive interview with the Harlemite back in September, just a few months before the premiere of his Art Basel event alongside adidas, Ferg grew up enthralled in all realms of art, from drawing and painting to fashion and film. Now with a firm reputation as one of the rap game’s most versatile mind, his creative vision is beginning to grab the attention of some of hip-hop’s brightest, including Future. The two recently linked up for a heater, “New Level,” with Ferg taking over the director roles, alongside longtime collaborator Shomi Patwary, for a video treatment. The two co-directors were kind enough to send us some BTS shots and a brief breakdown of the experience below.

Continue reading on HYPEBEAST.

19th Jan2016

A$AP Rocky x GUESS Polaroid Campaign

by @Djordje

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Rapper and i-D cover star A$AP Rocky has been revealed as the first high-profile collaborator with GUESS on their new series of capsule collections, GUESS Originals, which pairs the brand with the hottest talent in fashion and entertainment, and i-D are able to reveal exclusive images by photographer Kimi Selfridge from the upcoming campaign.

Rocky worked with Paul Marciano, GUESS founder and Chief Creative Officer, to create a collection of striped T-shirts, retro logo print tees and crop tops, slim cut jeans and boxy denim jackets that nod to the GUESS obsessions of 90s hip hop stars, translating them to a 2016 tip.

“I wanted to give kids today knowledge of what GUESS meant to hip hop and the urban community in the 90s and late 80s. From the drug dealer on the corner with the T-shirt, the rapper Nas saying ‘When I get dressed, it’s nothing less than GUESS’ and Tupac in the movie Juice,” Rocky said at the downtown NY launch last night, as noted by Pret-a-reporter.

Referencing Rocky’s crew, retro style logo T-shirts and polonecks have injected their dollar sign styling into the label to read, “GUE$$ Jeans USA”. It’s not pretty, it’s gorgeous.

Check out exclusive polaroids of the collection below.

Via i-D Magazine.

10th Jun2015

A$AP Illz for Dover Street Market New York x Stussy 2015 Summer Lookbook

by @Djordje

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To model their latest collaboration, Dover Street Market New York x Stussy recruit A$AP Illz for the summer 2015 collection lookbook. You can hit up DSM’s webstore to purchase items from the drop. Shot by Rafael Rios and styled by Tom Guinness.

30th Mar2015

A$AP Ant Talks His Favorite Jewelry with The FADER

by @Djordje

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From dainty bits of twisted metal to giant gold chains, the jewelry that we put on each morning often carries more of a story than our clothes or makeup ever could. The artists at The FADER FORT Presented by Converse came through wearing ornamentation of all kinds, so we stopped a few of them to find out what a Marc Jacobs watch, or a fox ring, or a chunky gold chain meant to them. Whether their jewels were deeply significant, extravagant, or completely worthless, their answers were revealing all the same.

Continue reading on The FADER.

30th Mar2015

A$AP Rocky Covers Complex Magazine (Apr/May)

by @Djordje

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A$AP Rocky is sitting across from me at a table inside L.A.’s Sound Factory Studios. He looks away from the table, away from a sparse dinner he occasionally picks at, away from me, and repeats, under his breath, the two words I’ve never heard him say, and didn’t think I ever would: “No comment.”

To be fair, it’s been a long day, and he’s barely on the other end of it. A studio all-nighter that ended at 8 a.m. A photo shoot. This interview. A corporate fashion meeting. But despite his schedule, the “no comment” is still a surprise, even though it’s in response to a question about his love life. And not even a great one. It’s one of several times during this conversation where Rocky rolls his eyes, leans his head back—his braids dangling over the back of a studio chair—and stares into the ceiling in response to a question. He’s just not feeling it tonight.

Rocky’s usually a talker. The 26-year-old Harlem native’s outspokenness has been well-documented in these pages and elsewhere more than a few times over the course of his young, white-hot career. His candor is part of his innate charisma: He’s never not had something to say. And typically, something that shows up on arrival as a classic Rocky quotable. So why’s he being tight-lipped now? Is it just the exhaustion from a packed schedule? Or a different kind of fatigue?

It’s hard not to consider the latter. In the two years since he released his chart-topping debut album Long Live A$AP, he’s also emerged as one of rap’s foremost fashion trendsetters, and landed in a relationship with model Chanel Iman. He modeled in a Ferragamo campaign, and took his first acting gig, in the indie darling Dope (a movie that—of course—ignited a fierce bidding war at Sundance for the distribution rights). Last October, Rocky’s first proper track in over a year, “Multiply,” was released to rave reviews. The song also made news because of Rocky’s jabs at fashion lines Been Trill and Hood By Air, two brands he’d provided crucial support to before. On New Year’s Eve, Rocky released the booming “Lord Pretty Flacko Jodye 2.” Fans freaked out. Clubs banged it. Writers praised it. A common headline emerged: 2015 was poised to be the year Rocky was back.

Continue reading on Complex Magazine.

25th Mar2015

(Photos) GQ: A$AP Rocky in The Year’s Best Sportswear

by @Djordje

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Good news: There’s a stylish new way of getting dressed that’s specifically tailored for guys on the move. And the look’s got just the right amount of Jetsons to it: techy fabrics, a clean pair of sneakers, and a throw-it-away attitude. Nobody wears it better than globe-trotting rapper and fashion killer A$AP Rocky.

Via GQ Magazine.

24th Mar2015

(Photos) A$AP Rocky Live at BUKU Music + Art Project 2015

by @Djordje

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A$AP Rocky made his way down to New Orleans earlier this month to perform at the annual BUKU Music + Art Project. Joining him on his trip to the Big Easy were a couple other members of the A$AP Mob, including Ant, Illz, Nast, Twelvyy, and TyY.

Check out some photos of the Mobs performance, shot by myself (@Djordje), and be sure to follow the A$AP Life Tumblr for more day-to-day photos of the Mob.

18th Feb2015

Behind The Scenes of Scion x A$AP Illz Driven

by @Djordje

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Are you sure you’re ready for this one? Soon we’ll unveil Scion x A$AP Illz Driven, the latest in our video series featuring participants in the Scion Collaboration project. But before you get to watch the far out vision that A$AP Illz created, here are some behind the scenes preview images of the fashion forward, monochromatic experience.

For the Driven series, we’ve already gone on an epic quest with Steve Aoki, explored Southern California with Slayer, made a Midwest promo run with Olivia Jean and toured Pacific Northwest skate spots with Riley Hawk. This A$AP Illz one is going to open up your mind.

Via ScionAV.

17th Feb2015

Highsnobiety: CP GIRLS ft. Marie & Young Lord (A$AP Bari)

by @Djordje

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CP GIRLS is our regular photo editorial series from renowned photographer Christina Paik. Each new edition is a reflection of her personal take on street culture, with the models, location and styling all of her own choosing. A regular contributor to many top fashion magazines, Christina divides her time between Paris and New York, yet shoots right across the globe.

This time Marie has been captured in Paris alongside Young Lord aka A$AP Bari, and she’s seen wearing Rick Owens, OFF-WHITE, Supreme, Chanel, Gosha Rubchinskiy, adidas, COMME des GARCONS, Céline, Nike, custom-made denim, a vintage tee and vintage jacket.

Via Highsnobiety.

06th Jun2014

(Photos) A$AP Mob x PacSun Capsule Collection

by @Djordje

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You saw the video lookbook, now get a closer look at the pieces featured in the upcoming A$AP Mob x PacSun capsule collection. The June 10 drop will be available PacSun locations and PacSun’s website. View the photos below.

02nd Jun2014

A$AP Ferg for Astrid Andersen x Topman

by @Djordje

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Get a preview of the 17-piece Astrid Andersen x Topman collaboration dropping on June 12th and check out exclusive photos of A$AP Ferg rocking some standout pieces from the project.

Photos via Topman & Complex.

14th May2014

(Photos) A$AP Ferg on CrowdAlbum

by @Djordje

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Click here to see your pics from A$AP Ferg’s recent shows on CrowdAlbum & make sure to keep sharing your rvre moments.

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