For the second part of the Scion x A$AP Illz Driven video series, A$AP Illz steps into the darkness to highlight the black Scion FR-S. While the first showcased the model in white, this time things get even more abstract. This piece experiments with sound and light to evoke the powerful monochromatic visions used in iconic advertising imagery from the 1980s. As always, it is Illz—the Harlem-raised member of the A$AP Mob—who easily bridges the worlds of high fashion and street fashion.
Scion x A$AP Illz Driven is a two-part video series starring A$AP Illz and featuring the Scion FR-S. These minimal yet evocative pieces reference iconic advertising imagery from the 1980s, but in updated form as Illz demonstrates the mix in high fashion with street fashion. The first video goes all white as Illz utilizes his modeling background to offer a new take on looking fresh.
A$AP Ferg shows us around his favorite bodega, where he shot “Doe-Active” and A$AP Rocky’s “Peso.”
The bodega is key for any native New Yorker. Chances are you have one that is your go-to, or your favorite, typically right around the corner or down the block from where ever you live– NYC or not.
Before the A$AP Mob boys blew up, they were regular customers at a specific bodega in Harlem (and perhaps they still are regular customers despite being uber famous), on 143rd and Hamilton Place to be exact. We got Ferg to take his to his old stomping grounds, across the street from where the crew shot the video for A$AP Rocky’s break-out single “Peso.” More recently, they mobbed in the aisle of this corner store for Ferg’s “Doe-Active” music video. It was obviously Ferg’s neighborhood, as the rapper was greeted by just about everyone inside and out of the bodega. Taking us inside the store though, Ferg orders his favorite sandwich (honey turkey and cheese) and shows us how he does Snapples– like a true gangsta, he says, “This is how my pops do the Snapples. We usually get the mango joint, grab the Snapple, throw the top away. Never see the top again. Cause we don’t save juice. I never read what’s inside the cap, cause I don’t care.” However, the Arizona Ice Tea’s are definitely worth saving according to Fergie Ferg.
Find out more of Ferg’s bodega essentials in the video above.
Are you sure you’re ready for this one? Soon we’ll unveil Scion x A$AP Illz Driven, the latest in our video series featuring participants in the Scion Collaboration project. But before you get to watch the far out vision that A$AP Illz created, here are some behind the scenes preview images of the fashion forward, monochromatic experience.
For the Driven series, we’ve already gone on an epic quest with Steve Aoki, explored Southern California with Slayer, made a Midwest promo run with Olivia Jean and toured Pacific Northwest skate spots with Riley Hawk. This A$AP Illz one is going to open up your mind.
Next month A$AP Rocky will be making his way down to New Orleans, LA to perform at this years BUKU Project, and here’s your chance to see him live! We’ve teamed up with BUKU to giveaway two (2) GA tickets to one lucky fan. Also making their way down to The Big Easy for BUKU 2015 will be countless other performers, including Bassnectar, Passion Pit, G-Eazy, Porter Robinson, and many more.
So, how do you enter? Simple! Just fill out the information below and that’s it! Be sure to be following @ASAPMOB and @TheBUKUproject on Twitter for updates. Not feeling so lucky? Tickets are still available for purchase here.
Contest ends on Tuesday March 2nd, 2015. The winner will be contacted via email with information on how to claim their prize.
*Transportation not included. Limit 1 entry per person.
A$AP Rocky will be making his way to the mile-high city on 4/20 to perform at the annual Cannabis Cup. Performing alongside Flacko will be 2 Chainz and Snoop Dogg at Snoop’s 2nd Annual Wellness Retreat. Get all more info and cop your tickets here.
STASHED’s Roundtables are back once again — the video series in which we gather some of the brightest and loudest voices in the culture to talk about all of the biggest topics surrounding music, fashion, sports, and everything in between. This week’s roundtable gathers an eclectic group of voices in the community ranging from the web, TV, radio, and comedy.
Joining us today are Hip-Hop sketch comedians Jeff and Eric Rosenthal of ItsTheReal, Tracy G of Shade 45′s Sway in the Morning Radio Show, Editorial Director of REVOLT: Jayson Rodriguez, Simone “Boss Lady” Amelia of The International Affair on DASH Radio, David Amaya of Complex, and our very own Nate Santos.
The discussion today is a somber one as we remember the relatively short life and legacy of Steven “A$AP Yams” Rodriguez. Yamborgini passed away on January 18, 2015 in a death that rocked the entire Hip-Hop community. In this roundtable, we share stories about the architect behind the A$AP Mob movement and talk at length about his everlasting legacy although his life was cut all too short.
Check out the latest STASHED roundtable in the video player above.
When the news of the death of A$AP Yams hit two Sundays ago, the music industry reacted as if a young Puff Daddy had passed. Yams was the Yoda behind A$AP Mob, the world-conquering rap crew that honed its game in Harlem to become the city’s chief squad, no questions asked. In just a few years, they ascended to the top on the backs of two true fiercely talented rappers: A$AP Rocky, the dandyish wordsmith usually bedecked in designer duds off the runway at Pitti Uomo, and A$AP Ferg, his grimier, zanier street brother with an elastic, rubbery voice that’s capable of dizzying feats of flow.
Yams was not a front man figure—he was always working behind the curtain, pulling strings, whispering in ears—but The New York Times, Rolling Stone and Billboard all ran obits, each testifying to his taste and expertise, and insisting he was someone the city should mourn.
So, this past Thursday night, it was a safe bet that A$AP Ferg’s scheduled performance at Manhattan club Up & Down was more public mass than party. Ferg’s Manhattan show was to re-launch DUH, one of the few unhinged, pansexual, gigantic weekly parties that cross the East River from Brooklyn anymore.
A week ago on January, 18th 2015, the world was stunned by the tragic news of Steven Rodriguez‘s (also know as A$AP Yams) passing. As one of the founding members of the Mob, Yams served an integral role in A$AP, often acting as a ‘spirit guide,’ something highlighted in his 2013 interview with The New York Times. On Monday, family and friends gathered at Frank E. Campbell Funeral Chapel to pay their final respects; the same chapel that played host to the farewells of John Lennon, Aaliyah and The Notorious B.I.G.
The shocking news left many of us in disbelief. And while we continue to mourn his passing, it is important to note that Yams’ impact transcends far beyond music and culture. His legacy will continue to live on through the countless people whose lives he’s touched.
Since his passing, the outpour of support from fans, artists, and media outlets alike has been inspiring. From countless art, personal memoirs, and even articles in The New York Times to CNN, it’s amazing to see just how far Yams’ influence went.
To help us reflect on Yamborghini‘s legacy I’ve compiled a list of links from the last week and times prior: