Last night at midnight, A$AP Rocky dropped the long-awaited and aptly titled At.Long.Last.A$AP, moving the launch up in what was likely a reaction to a leak. In his three and a half years on the scene, Rocky has risen as the new face of hip-hop fashion, following the likes of modern day forefathers such as Kanye West and Pharrell Williams, though still paving a trail all his own.
While the Louis Vuitton Don and Skateboard P both popped and faced persecution for their sartorial selections, Rocky’s renaissance has been bold and brazen just the same but also a group effort. Paying close attention to not only Rockstar Rocky but also other members of the A$AP Worldwide wave, we take a look at their collective contributions to modern fashion and sneaker culture.
A$AP Rocky – At.Long.Last.A$AP (Official Album Cover and Tracklist)
1. Holy Ghost (feat. Joe Fox)
2. Canal St. (feat. Bones)
3. Fine Whine (feat. M.I.A., Future & Joe Fox)
5. Excuse Me
7. Lord Pretty Flacko Jodye 2
8. Electric Body (feat. Schoolboy Q)
9. Jukebox Joints (feat. Kanye West & Joe Fox)
10. Max B (feat. Joe Fox)
11. Pharsyde (feat. Joe Fox)
12. Wavybone (feat. Juicy J & UGK)
13. Westside Highway (feat. James Fauntleroy)
14. Better Things
15. M’$ (feat. Lil Wayne)
16. Dreams (interlude)
17. Everyday (feat. Rod Stewart & Miguel)
18. Back Home (feat. Mos Def, Acyde & Yams)
It’s been over two years since A$AP Rocky dropped his debut album Long. Live. ASAP. Over those two years, it seemed like Rocky was doing everything else rather than releasing music. He dived further into high fashion by posing in DKNY’s Spring 2014 ad campaign and playing football in Times Square with supermodels Cara Delevingne, Jourdan Dunn and Eliza Cummings. He was featured in Vogue with his then-supermodel girlfriend, Chanel Iman (they have since broken up but remain friends). Famed designer Salvatore Ferragamo reached out to Flacko himself to be a part of his online series A Man’s Story. And he also released a five-part documentary series titled SVDDXNLY.
You can say #FlackoJodyeSeason began in October of last year with the release of “Multiply.” After disowning Hood By Air and Been Trill in the song and providing sleek visuals, A$AP fans began to salivate at the mouth for the Harlem native’s sophomore project. When the late A$AP Yams spoke to XXL in the same month, he explained why dropping “Multiply” then was right on time.
“It was the perfect timing,” Yams said. “A lot of people thought we were out of the playoffs. So we were like, hold up, y’all got us fucked up right now, we just as cold as anybody else. We just had to remind muthafuckas about what time it was. That’s what it comes down to. It’s been a dry-ass year musically. Why not end the year off right?”
The rumors surrounding ASAP Rocky’s new project, At. Long. Last. ASAP, are that it’s good. Damn good. Good enough to project Lord Pretty Flacko Jodye into the conversation of the top music makers in the industry. That good. We know the album is going to be a bit psychedelic, druggy, and highly finessed—Harlem, Houston, and East London glued together with swagger. Everyone who’s heard the album knows it’s a smash—chief among those folks is Rocky himself. Which is exactly why him and his camp have been keeping the album so close to the chest. But not too close to deny us this short leak, shot by artist Daniel Arsham and produced by Danger Mouse. A.L.L.A. Is due out June 2nd. Hopefully this won’t be the last thing we see or hear before then.
A$AP Rocky will be reporting live and direct from Harlem this Thursday for his latest lecture with RBMA. Submit your questions for Flacko by tweeting using the hashtag “#ASKROCKY” and then tune in to RBMA’s website on Thursday at 8pm to stream the interview live.
For his Billboard cover story, out Friday, May 1, A$AP Rocky explains there are two distinct types of rappers — celebrities and artists. The 26-year old star knows exactly which category he falls under.
“I’m famous, I’m popular — I’m just not a celebrity. I’m an artist,” Rocky (born Rakim Mayers) tells Billboard. “In my 60s, I don’t want to be just remembered as that kid from back in the day that had cool shit.”
For now, though, the Harlem native has plenty of it. As he readies his highly-anticipated sophomore studio album At. Long. Last. A$AP. (due May 12 on RCA), Rocky is fresh off his cinematic debut in the Sundance hit Dope and has his hands full with high-fashion endeavors. In his cover story interview, he waxes poetic on his taste in clothing and explains why we might not be seeing him in a film for some time. Rocky far exceeds the rapper’s typical job description; he’s a psychedelic free spirit who’s got a mind for business too. Here are five things we learned about this true Renaissance man:
In 2011, Harlem’s A$AP Rocky emerged at the forefront of a resurgent New York rap underground. Connecting the dots between a wide spectrum of ‘90s rap and the fashion-savvy hip hop vanguard, Rocky quickly ascended to global stardom. Together with his A$AP Mob team, the young wordsmith gave a new face to Harlem hip hop – and a whole generation a new style to “Get Lit” to.
Since the release of his major label debut, Long.Live.A$AP, Rakim Mayers has kept a close lid on his artistic development – until now. In this public lecture at London’s majestic St. Pancras Renaissance Hotel, as part of the RBMA UK Tour, the rapper gave a rare insight into his state of mind. Sitting down with journalist Hattie Collins on the Red Bull Studios London couch where he wrote much of his new album, Lord Flacko seemed delighted to hold court.
In the extensive interview, Rocky opened up about his relationship with London, his reverence for artists ranging from Bone Thugs-N-Harmony to The Castaways, meeting his recently deceased friend and Mob-partner A$AP Yams, and what can be expected of his upcoming record, At.Long.Last.A$AP.
Watch the lecture video above, which also includes a special appearance by Yasiin Bey and the first play of album cut “M’$”, and find out more about A$AP Rocky’s upcoming public lecture in Harlem for Red Bull Music Academy Festival New York here: http://nyc.redbullmusicacademy.com/conversation-with-asap-rocky