MTV and Viacom Velocity, the company’s in-house creative agency, today announced it has named A$AP Rocky, backed by his own creative company AWGE, as Creative Director for MTV LABS, a creative incubator developed in partnership with the Harlem-born rapper and cultural trendsetter. In this role, Rocky and AWGE will have access to the company’s cross-platform production capabilities to create original content; experiment with new formats and existing MTV IP; and develop branded content for advertisers in partnership with Viacom Velocity.
“MTV is a name we grew up with – everyone knows them as innovators and champions of building artists’ careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on,” said A$AP Rocky.
“As a dominant platform for youth culture, MTV has always given voice to fans and tapped artists who can deeply connect to them,” said Niels Schuurmans, EVP and Chief Creative Officer, Viacom Velocity. “A$AP Rocky is a unique Millennial artist whose influence as an innovator and disruptor spans music, film, art, and fashion. What was so compelling to us is his authentic love for fans and the MTV brand, along with his desire to collaborate with us and our marketing partners to develop ideas that drive real cultural impact.”
To celebrate the partnership, A$AP Rocky will give an exclusive performance of never-before-heard tracks from the forthcoming A$AP Mob album, Cozy Tapes Vol 1, in MTV’s Times Square studio on Friday, September 30. The performance of the lead track, “Crazy Brazy,” featuringA$AP Rocky and Key!, will be broadcast on MTV at 6:25 p.m. ET and streamed across MTV platforms. Additional A$AP Mob members are slated to make special appearances.
After wrapping two co-headlining tours in early 2016 with G-Eazy and Tory Lanez, along with a series of festival dates, Ferg will bring his high-energy and charismatic set on his “Turnt & Burnt” North American headlining tour this fall. The 27-date tour kicks off on October 30th in Iowa City, IA and will make stops in major cities across the U.S. and Canada including New York, San Francisco, Toronto and more. The tour will feature support from Playboy Carti and Rob $tone. Tickets will be available for purchase via Ticketmaster this Friday, August 26th at 10 am local time.
Next month A$AP Ferg will be making his way down to Atlanta, GA to perform at this years ONE Musicfest, and here’s your chance to see him live! We’ve teamed up with OMF to giveaway two (2) 2-Day GA passes to one lucky fan. Also making their way down to ATL for #OMF2016 will be countless other performers, including Ice Cube, Big Boi, Erykah Badu, Cee-Lo Green, and many more.
So, how do you enter? Simple! Just fill out the information below and that’s it! Be sure to be following @ASAPMOB and @OneMusicFest on Twitter for updates. Not feeling so lucky? Tickets are still available for purchase here.
Contest ends on August 30th, 2016. The winner will be contacted via email with information on how to claim their prize. UPDATE: Congrats to our winner, Nayasia C.!
*Transportation not included. Limit 1 entry per person.
Hip-Hop super-producer Swizz Beatz took some time out of his busy schedule to take us around some of his old haunts ahead of his BACARDI X No Commission: Art Performs event in The Bronx next week.
The Bronx Hall of Fame resident was also joined by fellow multi-faceted hip-hop artist and New-Yorker A$AP Rocky, riding BMX’s together through the streets of New York and visiting several iconic locations including 1520 Sedgwick Ave, the birthplace of hip-hop.
Join A$AP Ferg and Ajani Brathwaite for the NYC release of A$AP Yams Gems next week at Community 54. The book release will include a signing and music by DJ Nolita. It all goes down August 10th from 4pm to 8pm. Don’t miss your chance to grab a copy of these rare scriptures.
Watch Danny Brown, A$AP Rocky, Open Mike Eagle, Nocando, and Go Dreamer, participate in Eric Andre’s latest sketch, “Rapper Warrior Ninja.” The new season of The Eric Andre Show premieres August 5th at midnight ET on Adult Swim.