“It’s like the X-Men, and we’re a group of mutants,” says A$AP Bari of Vlone, the cult-fashion label that he helms alongside A$AP Rocky. “I’m Professor X just trying to bring people together to change the world.” To continue the metaphor, these mutants’ special powers are, essentially, their own fiercely particular type of personal style, or as Bari puts it, “Everybody that’s a part of Vlone has his own thoughts and creative vibe.” In the three years since the brand launched, it has garnered a following that extends far beyond the A$AP Mob: Fashion-forward music impresarios like Kanye West and Wiz Khalifa have worn the line, drawn to it for its various street-culled inspirations. This season, that translated into working with Virgil Abloh of Off-White on some pieces, as well as casting fellow rapper Lil Uzi Vert to model for the lookbook.
“Uzi is a young, up-and-coming artist, and he’s living the Vlone lifestyle,” said Bari. The Lamborghini convertible and Yamaha motorcycle featured in the shoot are there to represent the artist’s dreams realized. “Having the car he has always wanted, the bike he’s always wanted,” said Bari, “doing the things he likes to do. It might seem bourgeoisie or whatever, but it’s really about Uzi being happy in life.” The casting was a matter of art imitating life. Bari first met Uzi after he gave a shout-out to Vlone on his track “Ready Set Go (VLone).” Bari also liked Uzi’s laissez-faire approach to style. “He doesn’t care what he wears—he’s a rock star, and that’s why I love him,” said Bari. “He’s not a follower. He doesn’t dress like me or Rocky.” And as for the other half of Vlone, Bari says it’s a creative partnership the pair share, with the two engaged in something of a constant discussion. “Sometime I take Rocky’s suggestions, and sometimes he takes my suggestions,” said Bari. “Everything, including the design process, is based on a freestyle . . . back and forth, and we brainstorm.”
Marino Infantry debut their new series of skate videos titled Infantry Vol. 1. Check out the video above starring Donovan Stubbs, Mason Padilla, Robert Davis, Ja’Marus Wallace, Dominic Laborde, Niko Rampias and Butterz.
Later this month A$AP Ferg will be making his way up to Chicago, IL to perform at this years Freaky Deaky, and here’s your chance to see him live! We’ve teamed up with React Presents to giveaway one (1) pair of 3-Day GA passes to one lucky fan. The festival will be from Friday, October 28 — Sunday, October 30 at Toyota Park. Also making their way down to Chitown for Freaky Deaky will be countless other performers, including Travis Scott, DJ Khaled, ScHoolboy Q, Flatbush Zombies, and many more.
So, how do you enter? Simple! Just fill out the information below and that’s it! Be sure to be following @ASAPMOB and @getFreakyDeaky on Twitter for updates. Not feeling so lucky? Tickets are still available for purchase here.
Contest ends on October 14th, 2016. The winners will be contacted via email with information on how to claim their prize. UPDATE: Congrats to our winner, Fatia T.!
*Transportation not included. Limit 1 entry per person. Must be 17 years of age or older.
MTV and Viacom Velocity, the company’s in-house creative agency, today announced it has named A$AP Rocky, backed by his own creative company AWGE, as Creative Director for MTV LABS, a creative incubator developed in partnership with the Harlem-born rapper and cultural trendsetter. In this role, Rocky and AWGE will have access to the company’s cross-platform production capabilities to create original content; experiment with new formats and existing MTV IP; and develop branded content for advertisers in partnership with Viacom Velocity.
“MTV is a name we grew up with – everyone knows them as innovators and champions of building artists’ careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on,” said A$AP Rocky.
“As a dominant platform for youth culture, MTV has always given voice to fans and tapped artists who can deeply connect to them,” said Niels Schuurmans, EVP and Chief Creative Officer, Viacom Velocity. “A$AP Rocky is a unique Millennial artist whose influence as an innovator and disruptor spans music, film, art, and fashion. What was so compelling to us is his authentic love for fans and the MTV brand, along with his desire to collaborate with us and our marketing partners to develop ideas that drive real cultural impact.”
To celebrate the partnership, A$AP Rocky will give an exclusive performance of never-before-heard tracks from the forthcoming A$AP Mob album, Cozy Tapes Vol 1, in MTV’s Times Square studio on Friday, September 30. The performance of the lead track, “Crazy Brazy,” featuringA$AP Rocky and Key!, will be broadcast on MTV at 6:25 p.m. ET and streamed across MTV platforms. Additional A$AP Mob members are slated to make special appearances.
After wrapping two co-headlining tours in early 2016 with G-Eazy and Tory Lanez, along with a series of festival dates, Ferg will bring his high-energy and charismatic set on his “Turnt & Burnt” North American headlining tour this fall. The 27-date tour kicks off on October 30th in Iowa City, IA and will make stops in major cities across the U.S. and Canada including New York, San Francisco, Toronto and more. The tour will feature support from Playboy Carti and Rob $tone. Tickets will be available for purchase via Ticketmaster this Friday, August 26th at 10 am local time.
Next month A$AP Ferg will be making his way down to Atlanta, GA to perform at this years ONE Musicfest, and here’s your chance to see him live! We’ve teamed up with OMF to giveaway two (2) 2-Day GA passes to one lucky fan. Also making their way down to ATL for #OMF2016 will be countless other performers, including Ice Cube, Big Boi, Erykah Badu, Cee-Lo Green, and many more.
So, how do you enter? Simple! Just fill out the information below and that’s it! Be sure to be following @ASAPMOB and @OneMusicFest on Twitter for updates. Not feeling so lucky? Tickets are still available for purchase here.
Contest ends on August 30th, 2016. The winner will be contacted via email with information on how to claim their prize. UPDATE: Congrats to our winner, Nayasia C.!
*Transportation not included. Limit 1 entry per person.
Hip-Hop super-producer Swizz Beatz took some time out of his busy schedule to take us around some of his old haunts ahead of his BACARDI X No Commission: Art Performs event in The Bronx next week.
The Bronx Hall of Fame resident was also joined by fellow multi-faceted hip-hop artist and New-Yorker A$AP Rocky, riding BMX’s together through the streets of New York and visiting several iconic locations including 1520 Sedgwick Ave, the birthplace of hip-hop.