25th Jun2017

A$AP Rocky & Courvoisier Cognac Partner to Launch ‘Honor Your Code’ Campaign

by @Djordje

On his 2012 track “Freeze,” A$AP Rocky raps, “She like, Where the cognac? Why we drink wine?” Five years later, he is a cognac brand ambassador. The Honor Your Code Courvoisier Cognac Campaign launched this week and features rapper, actor, model and fashion icon A$AP.

The campaign celebrates influences, life lessons, convictions and ideas that guide life’s choices. According to A$AP, “Your code is equivalent to your standards and your morals. It’s whatever you believe in. And you should always stand by and honor what you believe in.”

Continue reading on Billboard.

21st Jun2017

A$AP TyY and Guntas Team Up for Capsul Collection

by @DomingoTutu

As if the men’s shows coming up isn’t exciting enough already, designers are preparing even more to get us stocked on – this time coming in the shape of a nearly too good to be true collaboration, topping an already fashion heavy cake like a red cherry. As we can exclusively announce today, up and coming label Guntas will be joining forces with A$AP Mob member A$AP TyY to release a capsule collection during Paris Men’s Fashion Week, debuting on the 21st of June with a presentation and a live performance by A$AP TyY at Paris’ Salò club as a top-off.

via INDIE Magazine.

15th Jun2017

Playboi Carti Announces Tour

by @Djordje

Playboi Carti has announced his tour with special guests Young Nudy and Pierre Bourne. Check out the dates below and get more information here.

05th Jun2017

(Photos) A$AP Ferg Performs at Governors Ball 2017

by @Djordje

This past weekend A$AP Ferg took the stage to perform at the 2017 Governors Ball Music Festival. Taking the stage on Saturday afternoon, Fergenstein performed in front of a packed audience, running through hits such as “Work,” “Shabba,” and “New Level.” Joining him as a surprise guest was Marty Baller who sent the crowd into a frenzy with “Flex.” Check out some photos from the performance below and catch up on all of Ferg’s tour dates here.

01st Jun2017

A$AP Ferg Talks Tour with Future, Harlem Pop-Up, ‘Still Striving’

by @Djordje

A$AP Ferg has teamed up with Fancy and NIGHT : SHIFT. to produce a Harlem pop-up shop this weekend. The pop-up, scheduled for 12-8PM Friday, June 2 and Saturday, June 3 at 282 St. Nicholas Ave, has been designed to resemble Ferg’s own apartment and will feature new duvet covers, bean bag chairs, throw pillows, blankets, bath towels, robes, mugs and more designed by Traplord and NIGHT : SHIFT.

Earlier this week, Ferg hopped on the phone with HNHH to discuss the pop-up shop, his upcoming project Still Striving, and his “Nobody Safe” tour with Future, Migos, and Tory Lanez. (The tour runs through late June: buy tickets here.)

The following transcript has been lightly edited and condensed for clarity.

Continue reading on HNHH.

01st Jun2017

A$AP Ferg’s New Home Goods Collection Is Inspired by the Spice Girls and Ralph Lauren

by @Djordje

A$AP Ferg is known for his collaborative streak. In addition to myriad musical collaborators like Missy Elliott and Remy Ma, Ferg has also worked with top-flight brands like adidas and Uniform on various apparel and merchandise collections. Fergenstein’s latest collaboration with Fancy is yet another extension of his Traplord brand, this time venturing into the realm of home goods; that means NIGHT:SHIFT bedding, clocks, bean-bag chairs, welcome mats and even a scented candle.

And what does an A$AP Ferg scented candle smell like? “Oud and crushed roses,” says the Harlem rapper. “It’s masculine,” he adds, “but in a good way.”

HYPEBEAST caught up with the Harlem renaissance man to talk collaboration, inspiration and what’s next for the Traplord.

First and foremost, how did this collaboration with Fancy come about?

It all started when we found out the founder of Fancy was a fan of my music, and he had seen that I was doing artwork and fashion, so we found a way to collaborate with one another. So we did the Traplord rug and that took off almost immediately. After that, we jumped on a new direction, which was doing more home goods: candles, pillows, comforter sets, clocks, different things that you could put in your office or your home.

You’ve collaborated with everyone from adidas to AGOLDE, and now Fancy. Does your creative process change, depending on the medium?

Nah, nothing has changed. It’s still us all getting together and conversing—it all comes from a conversation first, and then we bring it to fruition. It’s pretty much the same.

The pop-up space is modeled after your own apartment; what will that look like and how did you go about replicating your space?

To start off, we’re doing it in uptown Harlem, so the location, first and foremost. People don’t usually go to Harlem, so they’ll already feel like they’re going to my house. The idea actually came from me wanting to do a listening party at my mother’s crib—the crib I grew up in. We wanted to do something similar to that for this pop-up shop. To make it a little more home-y, a little more intimate. We tried to replicate exactly how my apartment was growing up. It’s gonna be a mixture of things, but for the most part it’s gonna include the Traplord pieces we designed for the space. Quilts, candles, bean bags and clocks.

Continue reading on HYPEBEAST.

01st Jun2017

A$AP Ferg Launches Trap Lord Home Collection in Harlem

by @Djordje

Join A$AP Ferg at his Trap Lord Home Collection pop-up in Harlem this weekend. The shop will be open 6/2 – 6/3 at 282 St. Nicholas Ave. Harlem, NYC. Check out some pieces below.

30th May2017

(Video) SXSW 2017: Digital Revolution with A$AP Ferg, Residente, Charles Attal & More

by @Djordje

This session, a collaboration with Billboard and VEVO, discusses how technology’s rapid evolution has changed the entire music landscape: from how an artist produces and creates music, to how it’s distributed (streaming platforms) and monetized, to ultimately how a fan consumes and experiences it.


30th May2017

(Video) Tyler, The Creator’s ‘Cherry Bomb’ Documentary ft. A$AP Rocky

by @Djordje

Check out Tyler, the Creator’s documentary for 2015 album Cherry Bomb, which gives a behind-the-scenes look at the album with additional appearances from A$AP Rocky, Kanye West, Lil Wayne, and Frank Ocean.

04th May2017

(Video) Marino Infantry Commercial Campaign Vol. 1

by @Djordje

Check out the last Marino Infantry commercial above, shot and edited by Nolan Kresnak. Additional shots by Aidan Cullen.

Curtiss Rowe
Tyrea Seals
Dontae Benjamin
Thomas Dritsas
Dominic Laborde

04th May2017

(Video) A$AP Rocky & GUESS Party in a Three-Story Treehouse

by @Djordje

If you drive past the corner where Sherwood Drive and La Cienega Boulevard meet in Los Angeles on a normal day, you’ll see an empty store.

But if you rolled past on the evening of March 11, 2017, the fleet of matte pistol-colored Ferraris gathered around it or the flashing neon signs, head-thumping beats, and billowing cloud of smoke from a temporary treehouse on its roof just might have caught your attention. Inside, some of the city’s most recognizable musicians, models, and designers duked it out on ‘90s video games, while others danced on tables. They had come out to celebrate the launch of A$AP Rocky’s second capsule collection with Guess Originals and some of the luckier ones were fortunate enough to play Rocky himself at Pac-Man or find themselves invited to cosy up with the rapper in a teepee on of the more treehouse’s more secluded locations.

“Fashion is free, an expression,” said A$AP from the top of the stairs to the crowd on the entrance level floor at the party’s start. “It’s more than a lifestyle, it’s a culture. I’m glad people are finally cottoning on to dope shit. Get in my club house and get cosy—and wear my young and fun collection that reminds you of your favorite candies.”

The next day, the treehouse was converted into a popup store, but before the party wrapped, CR caught the whole thing on camera. Watch it unfold in the video bar above and click here to get the lowdown from A$AP Rocky himself on his new Guess collection.

Via CR Fashion Book.

04th May2017

A$AP Rocky x GUESS Summer Collection

by @Djordje

A$AP Rocky and GUESS are back presenting their third collaborative collection. For summer 2017, the new assortment once again draws inspiration from the GUESS archives, with the capsule being dubbed “Ice Cream and Cotton Candy.”