01st Feb2016

Behind The Scenes of “New Level” with A$AP Ferg, Future & Shomi Patwary

by @Djordje


A$AP Ferg is not your average hip-hop artist, in fact, he may prefer you remove the hip-hop designation and not box him into a particular category of art. As we discussed in our exclusive interview with the Harlemite back in September, just a few months before the premiere of his Art Basel event alongside adidas, Ferg grew up enthralled in all realms of art, from drawing and painting to fashion and film. Now with a firm reputation as one of the rap game’s most versatile mind, his creative vision is beginning to grab the attention of some of hip-hop’s brightest, including Future. The two recently linked up for a heater, “New Level,” with Ferg taking over the director roles, alongside longtime collaborator Shomi Patwary, for a video treatment. The two co-directors were kind enough to send us some BTS shots and a brief breakdown of the experience below.

Continue reading on HYPEBEAST.

01st Feb2016

CONTEST: Win Tickets To See A$AP Ferg Live at BUKU 2016

by @Djordje


Next month A$AP Ferg will be making his way down to New Orleans, LA to perform at this years BUKU Project, and here’s your chance to see him live! Once again, we’ve teamed up with BUKU to giveaway two (2) 2-Day GA passes to one lucky fan. Also making their way down to The Big Easy for BUKU 2016 will be countless other performers, including Pretty Lights, Kid Cudi, Future, Rae Sremmurd, and many more.

So, how do you enter? Simple! Just fill out the information below and that’s it! Be sure to be following @ASAPMOB and @TheBUKUproject on Twitter for updates. Not feeling so lucky? Tickets are still available for purchase here.

Contest ends on February 15th, 2016. The winner will be contacted via email with information on how to claim their prize. UPDATE: Congrats to our winner Rohan D.!


*Transportation not included. Limit 1 entry per person.

29th Jan2016

(Video) Preview of the GUESS Originals x A$AP Rocky Collection Presented by HBTV

by @Djordje

A time many consider to be the golden era of hip-hop, the late ’80s and early ’90s saw the explosion of a global phenomena we now call streetwear. Spanning from New York to Los Angeles, this brilliantly resourceful subculture laid claim to luxury fashion houses and designer brands alike, repurposing their rich history and high-end aesthetics for the concrete jungle that engulfed them. One of the first brands accepted by hip-hop’s unapologetic artists was a young and blossoming American brand by the name of GUESS.

The Los Angeles based brand quickly made a name for itself due to its premium denim adorned with the simple, yet very recognizable triangle emblem and question mark motif. It wasn’t before long that GUESS found its way into rap videos and urban cinema, creating a newfound trend within the world of hip-hop. However, many of those unforgettable designs have been frozen in time … until now. Thanks to the upcoming GUESS Originals x A$AP Rocky collaboration, you can finally recreate those iconic looks.

Reliving street fashion’s infant, albeit golden years, the above video, narrated by none other than Rocky himself, follows a group of rebellious youths seeking a nostalgic fix. Feeding their curiosity, the troop gets together and ends up crashing a huge warehouse, stumbling upon the soon-to-be-released GUE$$ capsule which includes pieces that pay homage to early ’90s hip-hop influences.

Within the range you’ll find pieces that add a contemporary edge to classic GUESS styles. The men’s collection features an oversized denim bomber jacket with large pocket detailing, tailored denim overalls, striped T-shirts, and hoodies. The women’s offering includes a reversible denim parka, an oversized denim jacket with striped paneling, acid wash denim shorts, classic overalls, and vintage-inspired skinny jeans.

The GUESS Originals x A$AP Rocky collection will be available globally in exclusive boutiques on January 30 and select GUESS stores in February.

Via Hypebeast.

26th Jan2016

A$AP Rocky & Naomi Campbell for Pop Magazine S/S 2016

by @Djordje

It’s an unlikely pairing.

But Naomi Campbell and A$AP Rocky looked like they had known each other for years as the supermodel and rapper came together for a shoot in POP Magazine.

Laying on the Fashion Killa hitmaker’s chest, the 45-year-old British supermodel put on a sultry display, pouting down the lens as US rapper Rocky looked off into the distance.

Continue reading on Daily Mail.

19th Jan2016

A$AP Rocky & A$AP Ferg to Voice Animated Characters on HBO’s “Animals”

by @Djordje

“Animals” is an upcoming animated HBO show about anthropomorphic New York City animals, including rats, pigeons, bedbugs, cats, and dogs. The show, which premieres on February 5, has announced a slate of guest stars for the first season. Kurt Vile, A$AP Rocky, and A$AP Ferg will voice animals on the show, as will Jessica Chastain, Nick Kroll, Adam Scott, Marc Maron, Rob Corddry, Eric Andre, Cobie Smulders, Wanda Sykes, and more.

“Animals” is created by Phil Matarese and Mike Luciano, and executive produced by Mark and Jay Duplass (“Togetherness”).

Watch a teaser for the show above.

Via Pitchfork.

15th Jan2016

A$AP Rocky & GUESS Announce Capsule Collection

by @Djordje


GUESS has officially joined forces with A$AP Rocky to give you a brand new collection that’s nostalgic of the 90s. The A$AP Rocky x GUESS Capsule Collection includes pieces for both men and women, including denim jackets, overalls, long-sleeved striped tees, distressed denim and more. Check out more pictures of the gear below and be sure to sign up so you get the latest news on the upcoming release.

15th Jan2016

The Best Of A$AP Yams’ Tumblr Questions And Answers

by @Djordje


A$AP Yams’ legacy is going to grow even larger in the wake of his untimely death. It’s sad but true and, in ways, it’s appropriate. While half the rap world mourns the loss, the other half is wondering why the Mob member who didn’t rap is so highly favored by the half that’s mourning his death.

There’s no simple answer except to say he was very influential. While he wasn’t widely recognized, those who knew his work were aware that he was an integral part of what made A$AP Rocky, A$AP Ferg and the Mob as a whole so well known just by being the heartbeat and largely considered the brains behind their music, fashion sense and online presence. So, it’s in his death that people across the board will come forward with positive things to share about Puerto Rican R.Kelly aka Rice’N Beckford and a hundred other nicknames.

And it was that online presence that stuck out the most to me. For the past couple of years, Yamborghini stood as one of the funniest people on Twitter and one of the better follows in any heavy Tumblr users dashboard. His Twitter was a goldmine of laughs crafted in 140 characters but Tumblr is where he really defined his greatness. The place was carefully put together with him sharing new Mob music, old school rap pics, his mixes, highlighting other artists he liked well before anyone else or outlet did and his color and candor that shined through as he replied to users questions, which he did frequently.

With that in mind, here are a handful of questions and answers taken from Wavy Bones’ Tumblr.

Continue reading on The Smoking Section.

15th Jan2016

Village Voice: How A$AP Yams’s Legacy Won’t Be Forgotten

by @Djordje


It’s hard to imagine a time when the A$AP Mob didn’t exist. A$AP Ferg, one the Mob’s breakout stars, is phoning in from Kansas City, Missouri on G-Eazy’s When It’s Dark Out Tour contemplating this thought. He backs it up with the fact that the late A$AP Yams had the foresight to see the crew’s lasting power.

“You gotta think when A$AP Mob came into existence; it was nothing like us out. And Yams had the vision for all of that,” Ferg says. “He was a kid like everybody else, but he was on a new level, and nobody was on it. So when we came out, it was fresh. Everybody wanted a piece of A$AP. They wanted to know us, they wanted to be our friends, they wanted learn from us. And now, this is just a product of what happened.”

Ferg is referring to New York crews evolving from the models of Dipset and G-Unit, who all promoted a grittier sound rather than reinvent the future. As the Mob were the driving forces of an open-minded, universal approach to making music, it set the stage for Flatbush Zombies, Pro Era, The Underachievers and more to flourish. While A$AP Rocky became the poster-child for drawing inspirations at all points of the map, Yams deserves just as much credit for shaping the eclectic palates of the Internet generation and being an advocate for new acts behind the scenes.

14th Jan2016

A$AP Rocky To Perform at Sasquatch! Music Festival 2016

by @Djordje

With festival season quickly approaching, many are beginning to unveil their initial lineups for the spring and summer. Earlier this week Sasquatch! announced their 2016 festival which will include performances by A$AP Rocky, Florence + the Machine, Major Lazer, Jamie XX, Vince Staples, Vic Mensa, Grimes, M83 and many more. It all goes down during Memorial Day weekend in Quincy, Washington. Tickets are available now.


14th Jan2016

A$AP Ferg Meet & Greet Tickets Available Now

by @Djordje


Come out and meet the Trap Lord on tour! Cop your VIP Meet & Greet tickets HERE.

05th Jan2016

A$AP Yams Tweets Compiled Into Book

by @Djordje


Remember the legend that is A$AP Yams and some of his most timeless tweets with a copy of A$AP Yams Gems, compiled by Bronx resident Ajani Brathwaite. The book is includes some of Yams’ most memorable tweets for you to revisit and is set to release on January 18th, the 1 year anniversary of his passing. You can pre-order your copy here; all proceeds go to A$AP Yams’ family. #LongLiveASAPYams.

05th Jan2016

A$AP Rocky Covers Forbes ’30 Under 30′ Issue

by @Djordje


At our Under 30 summit in Philadelphia this fall, Rakim “A$AP Rocky” Mayers was among the last to arrive at our group cover shoot.

“Sorry,” he said with a grin, decked out in a full-length Dior coat. “I’m fashionably late.”

Indeed, nobody in the hip-hop world has been more fashionable of late. The Harlem-born mixtape maven grew up shuttling between homeless shelters, swaggering into mainstream consciousness with debut album Long.Live.A$AP, which reached No. 1 on the Billboard charts in 2013, helping him earn an estimated $5 million that year.

But it’s his fashion sense–modeling for DKNY and creating a capsule collection for Guess–that makes him ascendant. Rocky is focused on his creative collective, AWGE, which does everything from designing album artwork to managing stylists.

“To be able to curate and manage my own business,” he says, “I always wanted to do it.”

Continue reading on Forbes.