A$AP Ferg is not like other rappers trying make their way in the fashion industry. Despite a successful music career, Ferg actually started off designing clothes. He graduated from art school; launched his own label, Devoni, which Chris Brown and Swizz Beatz are fans of; and has collaborated with brands like Young & Reckless and PacSun. Now, he’s entering the very tough denim industry with a collaboration with L.A. brand AGOLDE—the same project he’s been teasing on Instagram this past week.
The Trap Lord personally worked at AGOLDE’s factory during the production of the collection, learning the ins and outs of the denim industry while simultaneously contributing creatively to the range. The collection is inspired by his favorite pair of jeans, which he’s worn on tour, at fashion shows, and while riding BMX bikes. “I basically want to give the world a piece of me,” he says. The collection also includes T-shirts, a hoodie, and denim jackets—but it’s the jeans, he says, that he’s especially proud of.
We recently caught up with Ferg to talk to get the exclusive on his new denim collaboration, being inspired by Ralph Lauren, plus how the “Dope Walk” video with Cara Delevingne came about.
Ferg’s collaboration with AGOLDE launches Spring 2016.
Bypassing typical menswear-vernacular in pursuit of a fresher form is Astrid Andersen, who’s been crafting a dope, new dialect for lads since 2010. For SS16 she’s partnered with creative-king A$AP Ferg to create a track and accompanying video to properly notch her season, transcending the habitual monotony of fashion collections and transforming it into a multifaceted bomb of creativity.
Her sources of inspiration are organically comprehensive. Her executions on the old-age notion of luxuriousness: even more thorough – finishing off with a feminine warp and a slick insertion of modernity.
Red Bull Studios’ Catwalk Studio provided the kit to help the pair materialise their exacted concept. (Bull’s expertise in maturing fashion-concepts shine through previous projects including ‘Fred Butler x Charli XCX’ and ‘Alex Mattsson x Zebra Katz’.)
Rapper, designer – an almighty creative: A$AP is more than just a rapper – making this collab truly symbiotic. He inherited his artistic penchant from his father; attended art school; launched his own label; and could tell you more about the explosive Lagerfeld-Yves Saint Laurent spat than the average fashion-journalist. Speaking the same language is a concrete bond that Ferg and Astrid share.
In the latest installment of Red Bull Catwalk Studio, Harlem wordsmith A$AP Ferg teamed up with acclaimed menswear designer Astrid Andersen to create a bespoke track and a unique fashion film for her latest collection.
If you’ve been paying any attention to the local tour circuit, you would know that the hood pope, AKA the trap lord, AKA Fergenstein, AKA A$AP Ferg was recently in town. We know the A$AP Mob member is just as influential in the style world as he is in the music, so when we linked up with him in Sydney we made a beeline direct to Subtype Store. Once we got there we did a little shopping, chilled out, and introduced him to our friend Careaux for a quick chat about life on the road.
During a free pop-up show in Chicago over the weekend, Miguel surprised fans by inviting special guests A$AP Ferg and Chance The Rapper to perform with him. Check out a 30-minute video of the performance above.
Sneaker Freaker is presenting A$AP Ferg’s current cross-country Australian odyssey, which kicked off with a rowdy show in Melbourne this past Friday. We were there, and can confirm that taking electronic goods and valuables into the sticky sweatpit of people should be discouraged, as moshers lost their shit when the first jam dropped and never recovered it. They didn’t even seem to be looking for their shit, either, they were focussed on having crazy good times. For anyone who doesn’t believe gymnasiums offer enough skin-to-skin possibilities to produce litres of perspiration in collaboration with your fellow man, or just those folk who love observing raw human zoos devoid of inhibition, we recommend you get the hell along to one of these shows.
A$AP Ferg, AKA the Hood Pope, AKA the Trap Lord, AKA the Dope Lord, AKA Fergenstein, stopped by Sneaker Freaker to touch some shoes and talk to us. Flick through the gallery above to see some of Ferg’s key sneaks, and read below to see how the talking went down…
Photo by Chelsea Lauren/Getty Images For Moncler Grenoble
A$AP Ferg has been a busy man. From fashion to music to painting his face, very quietly the Harlem native has distinguished himself and his Trap Lord brand as a creative force to be reckoned with. Since his debut album, Fergenstein released his 19-track mixtape Ferg Forever last November, paying homage to his father by reimagining his pop’s artwork as the cover design. He went on tour with YG while also releasing sleek visuals for singles like “Dope Walk” starring model Cara Delevingne. Amidst all of this, Ferg also released his clothing collection with Young & Reckless.
At streetwear store Community 54 in Manhattan last week to promote his new line of gear for his Trap Lord line, Ferg spoke to XXL about his new album, why it’s better than Trap Lord and what’s next for the A$AP Mob.