Before A$AP Ferg had a platinum single, his mom dressed him for school. “I went to public school for junior high, and she’d make me wear a uniform, even though you weren’t required to wear one,” the 28-year-old rapper explains. “I’d bring sneakers in my backpack—I’d be wearing khakis and a white button-down with new Jordans.” Ferg, aka Darold D. Brown Ferguson, Jr., is currently revisiting his scholastic wardrobe due to Traplord x Uniform, a new collaboration between his clothing line and the sustainable, socially conscious label. Available online at Bloomingdale’s today, the limited-edition streetwear capsule is made up of 10 pieces, including a logo tee, hoodie, military shirt, camo jacket, and bucket hat. Full men’s and women’s collections will drop later this summer on Traplord’s and Uniform’s own sites; everything retails for under $200 and benefits children in need.
Founded by Chid Liberty in September 2016, Uniform is ethically produced in Africa, and for each item sold, a school uniform is produced and given to a local child. Earlier this month, Ferg had the opportunity to travel to Liberia with Liberty and meet the women who work in Uniform’s factories. He also spent time with the kids who would receive the new uniforms, as captured by photographer Daniel Arnold in the images above. “These uniforms are really how you decipher the kids in Africa,” Ferg says. “You see a lot of them in the streets because they can’t afford a uniform and therefore can’t go to school.” He adds that “providing them with free uniforms not only enables these kids to get an education, but I think it makes them happy and empowered—I’m a strong believer in dressing the way you want to be.”
There were kids who got up and rapped for Ferg, he recalls, and one girl who said she wanted to be a doctor. Everyone whom he met along the way was impressed with him and his career, but to his happy surprise, they were even more in awe of his mom and extended family, who came with him on the trip: “I was surprised to see how they really embraced them and appreciated the fact that my family supported me—they said, ‘He’s a star because of his family.’” He’s certainly making his family very proud, especially the woman who first taught him how to dress to impress (even when proper attire wasn’t actually required).
Continue reading on VOGUE.
Get a behind the scenes look at the making of “East Coast” featuring Remy Ma.
Gary Vaynerchuk catches up with A$AP Ferg while in the studio. Check out the video above.
Come party with A$AP Ferg for 4/20 in LA. Bring your skateboard, positive energy, and be ready to party. Oh, and special guest performances. Cop tickets here.
A$AP Ferg comes through with the first single off his upcoming album, Still Striving. Listen to the banger “East Coast” ft. Remy Ma below. Support/stream on Apple Music, Spotify, Amazon, and Google Play.
Marty Baller is back with visuals for his single “Rambo” featuring Rich The Kid. Cameo by A$AP Ferg. Shot by Hidji.
Watch Dave East’s new video for “Paper Chasin’” featuring A$AP Ferg.
This year 420 lasts days. Smoke one with HIGH TIMES and A$AP Ferg at the HIGH TIMES SoCal Cannabis Cup, going down April 21-23. For tix, info & line-up click here.
Austin barely survived the supertornado that was SXSW 2017. HNHH caught up with A$AP Ferg, Denzel Curry, CyHi the Prynce, Saba and Pivot Gang, Kodie Shane, Trill Sammy, Joey Purp, Kweku Collins and DJ Boathouse, KAMI, & Ta’East down in the torrid Texas winter and asked them to dish on SXSW essentials and favorite and least favorite aspects of the festival.
A$AP Ferg and Slim 400 link up for “Hol’Upppp” premiered by XXL. Stream below.
The music world has invaded SXSW for the week, and Complex News is down in Austin, Texas to capture the best moments. Like for instance, Desiigner crashing our interview with ASAP Ferg while whipping a scooter.
After settling down, the two New York rappers big each other up, like Ferg praising Desiigner for his unique style whenever he hits the red carpet. Ferg also explains his new project Still Striving is coming soon, and does his best DJ Khaled impression.