19th May2016

(Video) A$AP Ferg Interview with DJ Whoo Kid

by @Djordje

A$AP Ferg Stopped By DJ Whoo Kid’s “The Whoolywood Shuffle” to promote his recent album “Always Strive And Prosper”. He speaks on why he never gets high including a bad trip he experienced, recording “Hungry Ham” at Skrillex’s house and Katy Perry walking in, and the madness of touring the EDM circuit.

Via DJ Whoo Kid.

11th May2016

(Video) A$AP Ferg Interview with Fuse TV

by @Djordje

A$AP Ferg sits down with Fuse TV to talk about his new album, working with Missy Elliot, and more.

09th May2016

(Video) ‘Always Strive And Prosper’ In The Studio

by @Djordje

Go behind the scenes of A$AP Ferg’s new album ‘Always Strive And Prosper‘ as he hits the studio with Pharrell, Jhene Aiko, Haim and more.

03rd May2016

A$AP Ferg Interview with i-D Magazine

by @Djordje

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In the summer of 2011 Harlem’s A$AP Mob became the center of the pop culture universe: the Givenchy wearing, jiggy eye of the storm around them. Of the twelve or so members, it was pretty boy A$AP Rocky who rapidly landed major label deals, magazine covers, and fashion co-signs, while his comrade A$AP Ferg emerged as the masterly “rappers rapper.” For Ferg — Darold Ferguson Jr. to his loved ones — celebrity wasn’t quite the perfect fit that it looked like for Rocky. Ferguson became depressed and built an armor of bravado that was the “Trap Lord” persona we witnessed muggin’ through hits like his debut “Work” and 2013’s monster, “Shabba.”

Ferg was making great music, but it was separate from his true self — it wasn’t an honest extension of his being. After a life-changing encounter with a fan who survived cancer, Ferg carved out a new artistic path that would see his second album re-introduce the rawest A$AP Ferg to his fans.

The new Ferg arrives in Always Strive and Prosper-aka ASAP. It’s an album that deals with the uncomfortable realities of celebrity whilst telling intimate tales of his childhood and youth starring family, friends, and lovers. The album boasts verses from Missy Elliot, Rick Ross, Future and Chuck D that sit perfectly next to cameos from his mother, grandma and the mother of fallen friend, A$AP Mob founder, A$AP Yams.

Continue reading on i-D Magazine.

02nd May2016

A$AP Ferg x AGOLDE Denim Collection Available Now

by @Djordje

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It’s here. The A$AP Ferg x AGOLDE exclusive denim collection. A collaborative design effort between A$AP Ferg and AGOLDE, the collection is inspired by A$AP Ferg’s favorite vintage denim that have seen him through years on the road.

Made at AGOLDE’s Los Angeles headquarters utilizing the most innovative fabrication, ASAP Ferg and AGOLDE have created a product that is heartfelt and high quality.

SHOP NOW

29th Apr2016

(Video) A$AP Ferg & Tory Lanez – Line Up The Flex

by @Djordje

A$AP Ferg and Tory Lanez come together for the official music video for their song “Line Up The Flex.” Catch them on tour together this Spring/Summer.

28th Apr2016

A$AP Ferg Interview with Dazed

by @Djordje

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On the cover of A$AP Ferg’s second album Always Strive and Prosper, the Harlem rapper is draped in white linen, falling into a dark body of water. The artwork, realized by designer Renell Medrano, carries captivating themes of baptism and rebirth. Ferg developed his creative senses through visual arts school and has always embraced the grittiness of his New York heritage in his music, style, and attitude, but as his success grows, his focus is more so now to inspire and educate others by sharing these collected experiences. The new Ferg is familiar, but it’s an enlightened version of himself: a beaconing figure inviting his disciples into the most intimate corners of his kingdom.

“It represents a new me,” Ferg says when we sit down just before the kick-off of his album listening party in NYC’s SoHo adidas store. “I was Trap Lord, and I graduated to the Hood Pope because I travelled the world. I’m older, I’m wiser. Now I can come back to preach to my people.”

Part of Ferg’s storytelling capitalizes on the importance of varied perspective. Included on the tracklist of Always Strive and Prosper are names from all walks of life, joined together under Ferg’s leadership. Think: Future and ScHoolboy Q, Chuck D and Missy Elliott, Lil Uzi Vert and Marty Baller, Ferg’s grandmother and the mother of the late A$AP Yams. As Ferg explains, all of these people have touched his artistic outlook in some shape or form. “I feel like, in a way, all of these voices, these people, these fabrics, makes the cloth that I’m made of.”

And while he was simply paying homage to their influences by recruiting them onto his project, Ferg is simultaneously marking a landmark in modern hip hop culture. He put OGs in the same rooms as the up-and-comers, he brought together his long-time colleagues to celebrate a shared passion for music, he put his dearest family members on songs with his heroes. While he’s not the first to tell his personal story through a varied perspective, in a genre that’s becoming increasingly cut-and-paste and welcoming of imitators, we need these moments of unexpected togetherness in rap. Without them, the culture not only becomes regurgitated and static, but we also lose sight of hip hop’s familial values.

And as The Hood Pope preaches his self-written gospels, taking us on the journey of his rebirth through the sonic and visual components of Always Strive and Prosper, he’s also planting his staff in an important cultural moment, proving the power of perspective in front of all of his successors.

Continue reading on Dazed.

28th Apr2016

(Video) A$AP Ferg – DJ Self Freestyle

by @Djordje

A$AP Ferg drops a freestyle for DJ Self while on his recent promo run. Check it out above.

28th Apr2016

(Video) A$AP Ferg Interview with The Breakfast Club

by @Djordje

A$AP Ferg dropped by The Breakfast Club to discuss his sophomore album Always Strive and Prosper. This time around he is more personal than before. His background is in art and fashion and he was used to playing behind the scenes, he was forced to the forefront once his music career took off and he had to get used to it. Now he realizes that you have to open up all of yourself to the fans.

Via The Breakfast Club.

27th Apr2016

A$AP Ferg ‘Always Strive And Prosper’ Best Buy Bundle

by @Djordje

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Get 2 exclusive songs when you get A$AP Ferg’s new album Always Strive And Prosper at Best Buy. Click here to purchase.

27th Apr2016

(Video) A$AP Ferg Interview on Ebro in the Morning

by @Djordje

A$AP Ferg walked up to Hot 97 to have a conversation about his brand new album, how he feels he’s going as an artist, and more with Ebro in the Morning.

The rapper spoke about the support for his album, where he claims he does a lot of the footwork of most of his work.

Catch him on the Summer Jam stadium stage June 5 at MetLife Stadium get tickets on Ticketmaster. His album Always Strive & Prosper is available now.

Via Hot97.

27th Apr2016

Can A$AP Ferg Be His Generation’s Next Great Visionary?

by @Djordje

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A$AP Ferg is tucked in the back of the Crosby Bar at New York’s Crosby Hotel, and he’s feeling under the weather. He’s wearing an inside out sweatshirt with “PSYCHO” emblazoned on the front, made by his uncle (the “Psycho” on his latest album), along with Adidas track pants and a pair of his Trap Lord x Adi Ease kicks from his Adidas collection. A packed press schedule is stopping him from getting better, but he’s in good spirits eating poached salmon with quinoa and sweet potatoes, while sipping on a glass of Riesling. I casually recite Kanye West’s “beasting off the Riesling” line and Ferg perks up a bit. “Kanye’s so funny because I’m just hearing from madd different sources, like he must’ve been jamming the songs I put out ‘cause he went on Twitter and said he loves my album,” he says with a warm smile. “I heard from somebody that’s working with him in Germany that Kanye said I’m his favorite artist.” Despite being arguably at the top of his game, things like that still mean something to A$AP Ferg.

Born Darold Ferguson Jr., Ferg was raised on 143rd Street between Amsterdam and Broadway in Harlem’s Hamilton Heights (“Hungry Ham,” if you ask him). His father designed both the Bad Boy Records logo and Andre Harrell’s logo among others, which infused fashion into Ferg at a young age. His start-up clothing line Devoni Clothing had artists like Chris Brown and Swizz Beatz rocking his belts long before Ferg even touched a microphone. His ascension as part of A$AP Mob was swift—some may argue that it derived from a tight grip on Rocky’s coattails, though now Ferg has carved his own niche in the game.

A$AP Ferg is like a levelheaded Kanye West. He has huge dreams, and gets animated as he discusses his AGOLDE denim capsule collection with Citizens For All Humanity, designed after the jeans from his “Work” video. He wants to do more fashion and film, but hopes to reach a place where he can readily receive the capital to do it all (sound familiar?). He says the glitz and glamour of fame don’t faze him—and while he rocks his name on a diamond-encrusted ring that spans the length of four knuckles, he views it as a piece of art over a proof of purchase.

Continue reading on Noisey.

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