It’s a dismally chilly November evening on the rooftop of Dune Studios, where the photography crew surrounding A$AP Rocky is struggling to find the perfect lighting in which to shoot the rapper for an editorial to be featured in a promotional publication for adidas. Titled “three stripes,” the limited-edition, highly editorialized shopping catalog features guys like Rocky, Pharrell Williams, and Joakim Noah.
If the cold is getting to Rocky, he doesn’t let it show. His “PMF” sangfroid remains intact. The particular editorial he’s modeling for mixes up all manner of adidas Stan Smith sneakers—including a recently dropped iteration with a gum sole—styled with designer clothes fresh from Parisian runways and beyond. It’s the kind of fashion mash-up that’s commonplace now, but was revolutionary when Rocky began blowing up in 2011. The perennially chill rap star is a longtime fan of adidas Originals. He once said that the Jeremy Scott Wings 2.0 sneakers were his favorites, and regularly rocked Scott’s outlandish adidas designs in his music videos. Rocky also associated himself with acclaimed fashion designers like Rick Owens and Raf Simons early on, most notably in his November 2011 single “Peso,” where he says he usually dresses in clothes by the both of them. In 2013, Rocky came full circle when he collaborated on his own version of Jeremy Scott’s “Wings” sneaker.
After three looks on the rooftop, Rocky and crew gladly retreat within the considerably warmer confines of Dune Studios, where he only has a few more looks to shoot before he’s officially done. During the downtime, we interviewed the style-savvy Harlemite about how his style has evolved, adidas’ place in modern sneaker culture, and how he found himself through fashion.
Next month A$AP Rocky will be making his way down to New Orleans, LA to perform at this years BUKU Project, and here’s your chance to see him live! We’ve teamed up with BUKU to giveaway two (2) GA tickets to one lucky fan. Also making their way down to The Big Easy for BUKU 2015 will be countless other performers, including Bassnectar, Passion Pit, G-Eazy, Porter Robinson, and many more.
So, how do you enter? Simple! Just fill out the information below and that’s it! Be sure to be following @ASAPMOB and @TheBUKUproject on Twitter for updates. Not feeling so lucky? Tickets are still available for purchase here.
Contest ends on Tuesday March 3rd, 2015. The winner will be contacted via email with information on how to claim their prize.
*Transportation not included. Limit 1 entry per person.
A$AP Rocky will be making his way to the mile-high city on 4/20 to perform at the annual Cannabis Cup. Performing alongside Flacko will be 2 Chainz and Snoop Dogg at Snoop’s 2nd Annual Wellness Retreat. Get all more info and cop your tickets here.
A$AP Rocky delivers the official visuals for his Nez & Rio-produced banger “Lord Pretty Flacko Jodye 2.” The video was exclusively premiered on Flacko’s Tumblr, following a session of #DashboardConfessions where he answered questions from fans.
Directed by Illusive Media. Get the single on iTunes here.
It’s been an up-and-down couple of weeks for A$AP Rocky. On Saturday, the 26-year-old rapper attended the world premiere of his new film, “Dope,” a hip-hop-driven comedy in which he plays a drug dealer named Dom. (Also featured are Keith Stanfield, Zoë Kravitz and Rocky’s ex-girlfriend, the model Chanel Iman.) The movie — Rocky’s first — has been a Sundance hit, drawing rave reviews and becoming an early favorite to win the festival’s audience award. But Rocky, né Rakim Mayers, was in little mood to celebrate. Just six days earlier, on Jan. 18, his close friend and collaborator Steven “A$AP Yams” Rodriguez died suddenly of still-undisclosed causes. On Sunday morning, Rocky would have to fly to New York City for the funeral.
When T spoke with Rocky at the “Dope” after-party, the loss was weighing heavily on his mind. “I miss him,” he said of the A$AP Mob co-founder. “Yams was my Yoda. He’s my brother. He left too soon, but I cherished every moment that I knew him.” When the conversation shifted to the film, however, his mood brightened considerably. Citing the 1992 drama “Juice,” starring the late rapper Tupac Shakur, as an early influence, Rocky expressed a desire to keep acting after Sundance. And as he spilled about everything from fashion to film to the current state of hip-hop, it became increasingly clear that his ambitions extend far beyond Park City.
A$AP Rocky is set to make his silver screen debut in the upcoming film “Dope,” which was recently premiered at the Sundance Music Festival. The movie doesn’t have a release date as of yet however you can check out the trailer above.
You’ve all been asking for it so here it is. Just in time for the New Year, DAT PMF drops the highly anticipated “Lord Pretty Flacko Jodye 2.” Check out the Nez & Rio-produced banger below. #FlackoJodyeSeason continues. See y’all in 2015.
As part of their annual Year In Review, Tumblr has announced some of the top blogs and posts featured on their site in 2014. Included in the many lists was A$AP Rocky, honored with having one of the sites Most Reblogged Songs (“Fashion Killa”) and being a 2014 Musician To Watch.
This is the second year in the row that the Mob has been included in Tumblr’s Year In Review. Be sure to keep up with our A$AP Art Tumblr and A$AP Life Tumblr if you aren’t already!
Last night, the A$AP Mob took the stage at Hollywood’s Palladium to close out Red Bull’s “30 Days in LA” concert series. Fans in attendance were blessed with a surprise guest appearance by Drake, who came out to perform some of his recent hits such as “Tuesday,” alongside the Mob. Check out the video above and stay tuned for more footage from the night.
The Guggenheim is gearing up for its annual International Gala benefit Thursday night, but before the main event, the museum wanted to celebrate with a little music, a sprinkling of celebrities and plenty of fashion. On Wednesday evening, in collaboration with the folks at Christian Dior, the museum held a pre-party for the gala, taking over three levels of the museum to host an event where the Veuve Cliquot was free-flowing and the music was plentiful.
The affair was attended by a smattering of It girls, including Karlie Kloss, Zoe Kravitz, Camila Belle and Harley Viera-Newton. Also on hand was Dior Creative Director Raf Simons, who was tucked away in the VIP area chatting with brand muse Marion Cotillard and Dior CEO Sidney Toledano. Guests were treated to a performance by English indie pop band The XX, whose gurgling guitars and chill sound filled the museum with swaying spectators.
Before heading out after the performance, we ran into A$AP Rocky, dressed in a crisp white shirt, black jacket, leather skinnies and oxfords. Rocky is a proud disciple of fashion, and calls Raf Simons one of his favorite designers. “If you step out of your shoe and a guy can tell you what kind of shoe it is, that’s a keeper!” We assume he was referring to himself.
We chatted with the newly-single fashion plate (he split with model Chanel Iman last month) to get his thoughts on hip-hop, fashion and the #1 thing on his Christmas wishlist.