25th Aug2017

(Video) Inside the A$AP Mob Cozy Tapes Vol. 2 Listening Party

by @Djordje

On the eve of the release of A$AP Mob’s Cozy Tapes Vol. 2: Too Cozy, we joined the crew in New York City to get an early listen of the Mob’s second studio album. A$AP Rocky, A$AP Ferg, A$AP Ant, A$AP Nast, and the Cozy Boys introduced the tracks one-by-one before letting them play through. Flacko and Ferg had the intimate setting jumping, reciting lines from soon to be hit tracks like “Please Shut up” featuring Gucci Mane, and “Frat Rules” featuring Playboi Carti and Big Sean.

We sat down with the Harlem troupe to talk about how the 17-track album came together, how AWGE is the ghetto Google and how rappers need to invest their money. For the full A$AP Mob interview and an exclusive look inside the private listening party, check out the video above.

Via Hypebeast.

01st Jun2017

A$AP Ferg’s New Home Goods Collection Is Inspired by the Spice Girls and Ralph Lauren

by @Djordje

A$AP Ferg is known for his collaborative streak. In addition to myriad musical collaborators like Missy Elliott and Remy Ma, Ferg has also worked with top-flight brands like adidas and Uniform on various apparel and merchandise collections. Fergenstein’s latest collaboration with Fancy is yet another extension of his Traplord brand, this time venturing into the realm of home goods; that means NIGHT:SHIFT bedding, clocks, bean-bag chairs, welcome mats and even a scented candle.

And what does an A$AP Ferg scented candle smell like? “Oud and crushed roses,” says the Harlem rapper. “It’s masculine,” he adds, “but in a good way.”

HYPEBEAST caught up with the Harlem renaissance man to talk collaboration, inspiration and what’s next for the Traplord.

First and foremost, how did this collaboration with Fancy come about?

It all started when we found out the founder of Fancy was a fan of my music, and he had seen that I was doing artwork and fashion, so we found a way to collaborate with one another. So we did the Traplord rug and that took off almost immediately. After that, we jumped on a new direction, which was doing more home goods: candles, pillows, comforter sets, clocks, different things that you could put in your office or your home.

You’ve collaborated with everyone from adidas to AGOLDE, and now Fancy. Does your creative process change, depending on the medium?

Nah, nothing has changed. It’s still us all getting together and conversing—it all comes from a conversation first, and then we bring it to fruition. It’s pretty much the same.

The pop-up space is modeled after your own apartment; what will that look like and how did you go about replicating your space?

To start off, we’re doing it in uptown Harlem, so the location, first and foremost. People don’t usually go to Harlem, so they’ll already feel like they’re going to my house. The idea actually came from me wanting to do a listening party at my mother’s crib—the crib I grew up in. We wanted to do something similar to that for this pop-up shop. To make it a little more home-y, a little more intimate. We tried to replicate exactly how my apartment was growing up. It’s gonna be a mixture of things, but for the most part it’s gonna include the Traplord pieces we designed for the space. Quilts, candles, bean bags and clocks.

Continue reading on HYPEBEAST.

01st May2017

A$AP Ant Interview with HYPEBEAST

by @Djordje

To say skatewear brand Marino Infantry is on the rise is an understatement — in its recent releases that included a VLONE collab and a colorful Easter-themed range, A$AP Ant‘s burgeoning label sold out these offerings in less than a day. The brand is hardly a new kid on the block as it’s been around for about more than 10 years now — Marino’s earlier pieces can be seen in A$AP Rocky’s 2011 “Peso” music video, one of Lord Pretty Flacko’s earliest rap vids. The journey to now hasn’t been smooth for Ant’s imprint either. He and a former partner split because of creative differences and the line also had to be put on hiatus. But with anything creative, whether music or fashion, timing is of the essence and the man, also known as YG Addie, revamped Marino Infantry with a more focused vision. “It’s all in God’s hands now,” he says.

As part of A$AP Mob, A$AP Ant is already renowned for his music whether it’s with the group or solo endeavors, but his passions extend beyond the mic and stage. A love for skateboarding culture in his youth lead him to start Marino Infantry which was initially called Marino Gang. Besides being inspired by early skate vids, friends who skated, and the general skateboarding community of his neighborhood, Addie was also influenced by Pharrell Williams and the N.E.R.D. artist’s ICECREAM brand. The Mob rapper credits Williams for being a pioneer in packaging the worlds of skate, fashion and hip-hop together for the mainstream to digest. His goal for Marino Infantry follows the same blueprint albeit in a more cautious and tactical way. As some of you who pay attention to the streetwear industry might already know, ICECREAM has moved out of the spotlight and its skate team which had Terry Kennedy and Jimmy Gorecki are no longer major players in the world of skateboarding.

We recently sat down with A$AP Ant to talk about Marino Infantry, his music and possible brand collabs down the line. He also gives his insights on the recent Supreme x Louis Vuitton collab and where his brand stands amongst today’s more established skatewear labels.

Continue reading on HYPEBEAST.

12th Feb2017

A$AP Bari Presents Harlem to the World via VLONE x Nike Pop-Up

by @Djordje

Known by many to fall under the moniker of Harlem World, the nickname of an area filled with endless culture, inspiration and influence is a perfect fit due to it effortlessly being its own entity in comparison to notable boroughs within New York City. Aiming to continue a legacy carried on by names such as Pee Wee Kirkland, Ma$e, Cam’ron and an endless list of others, Harlem’s own A$AP Bari has managed to provide a creative vision for those who can relate to Harlem culture and its lifestyle via VLONE. Over time, VLONE’s popularity has skyrocketed thanks to a selection of limited releases of apparel and accessories in addition to spontaneous pop-ups, art exhibitions and spontaneous teasers. Now add to that the very limited release of the collaborative VLONE x Nike Air Force 1 Low. The silhouette was finally made avaible to the public via a special VLONE Pop-Up shop in Harlem, fittingly right next to Amy Ruth’s, as part of New York’s Fashion Week.

As you step foot into the VLONE x Nike pop-up, you’re engulfed into the essence of Harlem during New York City’s summer scene, despite remnants of a previous snowstorm gracing the edge of sidewalks and street corners. Collaborative VLONE x Nike Basketballs grace concrete-like displays while photos of notable Harlem locations, the A$AP Mob and much more grace the walls complemented by orange detailing. You’ll find the aforementioned summer aesthetic via the pop-up’s special basketball court which dons VLONE’s traditional colorblocking of black and orange — complemented by an orange chain-link fence as its surrounding and topped off with a black chain-link net to give off an unexplainable New York City sound each time a shot is taken and made.

While visiting the VLONE x Nike pop-up, we chatted with A$AP Mob member and VLONE co-founder A$AP Bari on Harlem’s impact to culture as a whole, favorite memories surrounding the Air Force 1 model, the future of VLONE and much more.

Continue reading on HYPEBEAST.

29th Dec2016

New Music: Cozy Boys – HYPEBEAST Mix

by @Djordje

The Cozy Boys was started in homage to Mob member A$AP Yam’s luxuriate lifestyle, where extra comfortable loungewear and a pastime getting merry go hand-in-hand. With J.Scott and A$AP Lou at its helm, the ASAP Mob DJs continue to spread the late Mob member’s ethos, touring the world in relaxed sweats, fur and robes, and playing exclusive cuts and unreleased A$AP gems at festival arenas to greenrooms and underground haunts.

Following an impromptu jam-packed Christmas day house party in the Hills where Diplo and A$AP Rocky dropped by to celebrate, we caught up with the Los Angeles-based duo to learn more about how they’ve been spending the Christmas holidays, what went into creating the The Cozy Tapes Vol. 1., in addition to the track selections for their HYPEBEAST Mix — recorded during a very relaxed studio session in Atlanta — which features numbers from Vince Staples, Marty Baller and Gucci Mane.

Continue reading on HYPEBEAST.

02nd Nov2016

A$AP Rocky Interview with HYPEBEAST

by @Djordje

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It’s been a long time coming, but as promised A$AP Mob has officially released their studio album Cozy Tapes Vol. 1: Friends. The album’s cover clearly pays tribute to their late member A$AP Yams, while the tracks live up to the name “Friends” by not only featuring members of the Mob, but also a slew of artists they co-sign. There’s no shortage of up-and-coming rappers on the album as Lil Uzi Vert, Lil Yachty, Madeintyo and Playboi Carti all drop verses; while “Nasty’s World” serves as a refreshing track featuring Onyx, a group that helped pave the way for many of today’s hip-hop collectives – including A$AP Mob. Tyler, the Creator also has a noteworthy contribution on the final track of the album “Telephone Calls” with friend/tourmate A$AP Rocky.

Despite the Mob’s frontman A$AP Rocky being seemingly everywhere over the past year, he still manages to appease his fans by hopping on a list of the Cozy tracks. Few artists in hip-hop have been able to navigate different worlds with as much success as Rocky, who has managed to solidify spots in music, high fashion and film. Adding to the impressive list of accolades is his recent partnership with MTV, where he’s landed a major role as a creative for the network. All of these achievements are a testament to his star power and with no signs of letting up anytime soon, it’s clear that Flacko’s in the game for the long haul.

We caught up with A$AP Rocky at a private Cozy Tapes listening session held in Los Angeles to ask him about the new album, his creative work with MTV and his hectic lifestyle. Check out the full discussion with Rocky below as he almost slips up to reveal some major upcoming personal projects in the works.

Continue reading on HYPEBEAST.

18th Apr2016

A Closer Look at VLONE’s LA Pop-Up and Collaborations

by @Djordje

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Following the launch party of A$AP Bari’s VLONE label inside a cavernous space in Los Angeles, we take a look at the interior itself, which now plays host to a pop-up shop displaying the brand’s wares and collaborations with Virgil Abloh’s OFF-WHITE. Drawing influences from punk, skate culture, metal, and a range of other underground influences, the clothes feature VLONE branding over camo prints and on prison jumpsuits, and are displayed against graffiti-daubed walls and other paraphernalia. Open for the next two weeks only until April 30, take a look at the space above and plan a visit before it’s gone.

VLONE Pop-up Shop
Unit C, 801 Mateo St.
Los Angeles, CA 90021
United States

Via HYPEBEAST.

01st Feb2016

Behind The Scenes of “New Level” with A$AP Ferg, Future & Shomi Patwary

by @Djordje

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A$AP Ferg is not your average hip-hop artist, in fact, he may prefer you remove the hip-hop designation and not box him into a particular category of art. As we discussed in our exclusive interview with the Harlemite back in September, just a few months before the premiere of his Art Basel event alongside adidas, Ferg grew up enthralled in all realms of art, from drawing and painting to fashion and film. Now with a firm reputation as one of the rap game’s most versatile mind, his creative vision is beginning to grab the attention of some of hip-hop’s brightest, including Future. The two recently linked up for a heater, “New Level,” with Ferg taking over the director roles, alongside longtime collaborator Shomi Patwary, for a video treatment. The two co-directors were kind enough to send us some BTS shots and a brief breakdown of the experience below.

Continue reading on HYPEBEAST.

29th Jan2016

(Video) Preview of the GUESS Originals x A$AP Rocky Collection Presented by HBTV

by @Djordje

A time many consider to be the golden era of hip-hop, the late ’80s and early ’90s saw the explosion of a global phenomena we now call streetwear. Spanning from New York to Los Angeles, this brilliantly resourceful subculture laid claim to luxury fashion houses and designer brands alike, repurposing their rich history and high-end aesthetics for the concrete jungle that engulfed them. One of the first brands accepted by hip-hop’s unapologetic artists was a young and blossoming American brand by the name of GUESS.

The Los Angeles based brand quickly made a name for itself due to its premium denim adorned with the simple, yet very recognizable triangle emblem and question mark motif. It wasn’t before long that GUESS found its way into rap videos and urban cinema, creating a newfound trend within the world of hip-hop. However, many of those unforgettable designs have been frozen in time … until now. Thanks to the upcoming GUESS Originals x A$AP Rocky collaboration, you can finally recreate those iconic looks.

Reliving street fashion’s infant, albeit golden years, the above video, narrated by none other than Rocky himself, follows a group of rebellious youths seeking a nostalgic fix. Feeding their curiosity, the troop gets together and ends up crashing a huge warehouse, stumbling upon the soon-to-be-released GUE$$ capsule which includes pieces that pay homage to early ’90s hip-hop influences.

Within the range you’ll find pieces that add a contemporary edge to classic GUESS styles. The men’s collection features an oversized denim bomber jacket with large pocket detailing, tailored denim overalls, striped T-shirts, and hoodies. The women’s offering includes a reversible denim parka, an oversized denim jacket with striped paneling, acid wash denim shorts, classic overalls, and vintage-inspired skinny jeans.

The GUESS Originals x A$AP Rocky collection will be available globally in exclusive boutiques on January 30 and select GUESS stores in February.

Via Hypebeast.

27th Nov2015

A$AP Ferg Pays Homage to A$AP Yams in Painting for Art Basel Miami Beach 2015

by @Djordje

adidas Skateboarding and Harlem-based rapper A$AP Ferg will host “Always Strive and Prosper: A Photo Exhibit by Brock Fetch” at this year’s Art Basel Miami Beach. To be used as a platform to unveil the “Traplord” collection, the show serves as a perfect union of art and fashion. The insightful photo exhibit is curated by esteemed photographer Brock Fetch and will highlight the close friendship and camaraderie of the A$AP Mob. In particular, the exhibit will pay tribute to A$AP Yams – who was the founder of the iconic group – with a large-scale painting by A$AP Ferg dedicated to the late artist. You can watch the third installment of the Traplord video series by adidas Skateboarding below, which documents A$AP Ferg’s creative process and discusses his integration of design and fine art in relation to fashion. The “Always Strive and Prosper” exhibition will debut at Art Basel Miami Beach on December 5.

Via HYPEBEAST.

12th Aug2013

Hypebeast Essentials: A$AP Ant

by @Djordje

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Known for his hard-hitting approach to hip-hop, Harlem via Baltimore rapper A$AP Ant‘s raspy city-bred demeanor furthers A$AP Mob‘s upfront traits in music and fashion. Aptly merging a distinct New York rawness with the syrupy sounds of the South in his delivery, Ant’s compelling flow has harnessed collaborations with the likes of Bodega Bamz and Flatbush Zombie, proving the 20-year-old as a force to be reckoned with. With his feet firmly planted in the new wave of hip-hop, we were enticed to see what Ant carried in his Essentials. Matching his A Bathing Ape hoodie and Jordan Vs with a Dipset fitted cap, Ant shows his affinity for the seminal streetwear staples while paying homage to the iconic Harlem-based rap group. Cast your eyes over his Essentials above and let us know your thoughts below.

Via Hypebeast.

17th Jul2013

Hypebeast Essentials: A$AP Nast

by @Djordje

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Our comrades over at HYPETRAK recently caught up with A$AP Mob during their Tokyo incursion. The interview, led by A$AP Nast, showed the Mob’s recent endeavors alongside Nast’s tongue-in-cheek persona. With the rise of Rocky and Ferg, Nast is another bright light to follow, not afraid to display his ardent uptown flow across freestyles and drowsy, bass-led instrumentals. While his street-bred lyrics are synonymous to the raw New York aesthetics donned by a number of contemporaries, his Essentials displays a scarce yet exquisite selection of goods he opts to hold close. Like the rest of his cohort, A$AP Nast’s affinity for fashion is exhibited in his choice for seminal streetwear brands; Jordan 1s and A Bathing Ape snapback. His inclination for design is reflected in the customized SR Backpack he carries — made with black leather, snakeskin and gold accents — a harmonious pairing with his two gold chains. Employing a Bapex for time telling and a passport for international shows, these are the necessities needed for one of A$AP’s most underrated rhymesayers.

Via Hypebeast.

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