A$AP Rocky and Key! take to MTV to premiere their new song “Crazy Brazy.” Cozy Tapes Vol. 1 dropping soon!
MTV and Viacom Velocity, the company’s in-house creative agency, today announced it has named A$AP Rocky, backed by his own creative company AWGE, as Creative Director for MTV LABS, a creative incubator developed in partnership with the Harlem-born rapper and cultural trendsetter. In this role, Rocky and AWGE will have access to the company’s cross-platform production capabilities to create original content; experiment with new formats and existing MTV IP; and develop branded content for advertisers in partnership with Viacom Velocity.
“MTV is a name we grew up with – everyone knows them as innovators and champions of building artists’ careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on,” said A$AP Rocky.
“As a dominant platform for youth culture, MTV has always given voice to fans and tapped artists who can deeply connect to them,” said Niels Schuurmans, EVP and Chief Creative Officer, Viacom Velocity. “A$AP Rocky is a unique Millennial artist whose influence as an innovator and disruptor spans music, film, art, and fashion. What was so compelling to us is his authentic love for fans and the MTV brand, along with his desire to collaborate with us and our marketing partners to develop ideas that drive real cultural impact.”
To celebrate the partnership, A$AP Rocky will give an exclusive performance of never-before-heard tracks from the forthcoming A$AP Mob album, Cozy Tapes Vol 1, in MTV’s Times Square studio on Friday, September 30. The performance of the lead track, “Crazy Brazy,” featuringA$AP Rocky and Key!, will be broadcast on MTV at 6:25 p.m. ET and streamed across MTV platforms. Additional A$AP Mob members are slated to make special appearances.
Watch A$AP Ferg turn up with a live performance of “New Level” at the MTV Woodie Awards.
ASAP Ferg tells MTV News’ Nadeska Alexis about his new adidas Skateboarding collection inspired by A$AP Yams, working with Future and his sophomore album Always Strive And Prosper.
0:00 – The vibe of Ferg’s forthcoming Always Strive And Prosper
1:07 – Ferg’s beginnings as a clothing designer
1:27 – The inspiration behind Ferg’s new Traplord x adidas adi-Ease collaboration
2:33 – On his background as a visual artist and his new A$AP Yams-inspired painting
3:49 – Ferg remembers his friend Yams
5:06 – Rocky’s Cozy Tapes and the current state of A$AP Mob since Yams’ passing
6:38 – On moving beyond the world of hip hop into other genres and artistic disciplines
8:03 – Always Strive And Prosper album details, with production by Pharrell, 40 and many more
9:53 – How DJ Khalil brought together the sounds of so many different producers to form a cohesive album
10:55 – On directing the video for Future’s “Thought It Was A Drought” at Spike Lee’s house
11:33 – Album release plan and next single called “New Levels” feat. Future
Via MTV News.
Watch the MTV premiere of A$AP Rocky’s new video for “Jukebox Joints,” a cut featured on his latest album At.Long.Last.A$AP.
Nick Cannon goes head to head with A$AP Ferg and Hailey Clauson in talking spit, outgoing message, wildagram, and the wildstyle.
A$AP Rocky’s trippy video for “L$D” is up for Best Editing at the 2015 MTV VMAs! Tune in on 8/30 at 9pmET to see who takes the award.
A$AP Rocky reflects on the death of his friend A$AP Yams and all the factors plus sacrifices that were made to create his forthcoming album “ALLA.”
Via MTV News.
Watch the exclusive premiere of A$AP Ferg’s new music video for “Doe-Active” above via MTV.
Fergenstein’s back. As promised, A$AP Ferg delivered his new Gangsta Grillz-hosted mixtape Ferg Forever on the day after Thanksgiving. The 19-track project includes features from artists like YG and Big Sean with production from the likes of Mike Will Made It and Big K.R.I.T. But Ferg decided to showcase some new talent as well.
There’s Harlem-bred rapper and producer Crystal Caines, who’s been working with Ferg for years. She produced the Trap Lord cut “Lord,” helped him lay down vocals for “Work” and “Shabba” and on this project she’s rapping her a$$ off on the songs “Reloaded (Let it Go pt. 2)”, and “Weave.”
NYC-based producer and songwriter, Stelios Phili, met Ferg while working at GQ and on this project he produced multiple standout tracks including the insanely catch “Ja-Rule,” “Dope Walk” and the single “Doe-Active.”
Crystal Caines and Stelios Phili broke down some of the tape’s highlights for MTV News.
Continue reading on MTV News.
A$AP Rocky joins the show to talk about presenting at the VMA’s, awkward moments, Ke$ha, and to promote his friend’s new album.
The hottest new producing trio on the scene, VERYRVRE, tell us about making music and working with ASAP Ferg on his debut album Trap Lord.