24th Mar2015

A$AP Rocky, Dearly Missing A$AP Yams, Half of Their Formidable Hip-Hop Tag Team

by @Djordje

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ASAP Rocky and ASAP Yams fought exactly once.

It was 2009, and the two were far away from the men they were going to become: Rocky the genre-moving rapper who would challenge and remake the sound of New York hip-hop, and Yams the behind-the-scenes maestro who would shape the palate of hip-hop’s Internet generation, steering Rocky to a gold debut album in the process.

Back then they were would-bes, close friends at the beginning of a long journey. Yams was involved with a woman who organized concerts and had invited Rocky to perform at one. The two came downtown from Harlem only to find that there wasn’t time for Rocky to perform after all.

They got into it outside a downtown McDonald’s, Rocky indignant and Yams telling him: “You think you all that! You think you Kanye!”

As happens with close friends, the fight melted into nothing, and both ended up waiting for the train back uptown, Yams without his shirt, which had been lost in the fight. The next day Yams broke things off with the woman, telling Rocky he’d never let anyone get in the way of what they were trying to build.

Continue reading on the New York Times.

25th Jan2013

A$AP Yams Breaks Down A$AP Rocky’s Song Influences

by @DomingoTutu

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ASAP Rocky, the flashy Harlem hip-hop star, just released his first major-label album, “Long.Live.ASAP” (Polo Grounds/RCA), which made its debut atop the Billboard album chart. Behind the scenes is ASAP Yams, his longtime friend and collaborator, who serves as something of a spirit guide, helping to shape Rocky’s hybrid hip-hop. Below are samples of Rocky’s songs, and excerpts from a conversation with Yams in which he discusses the influences — his and Rocky’s — that have driven Rocky’s career.

“Suddenly” (2013)

“We needed an introspective record for his album that really lets you into his life,” Yams said of this song, which ends “Long.Live.ASAP” (not counting bonus tracks), and which he likened to “Blueprint (Momma Loves Me),” the closing song from Jay-Z’s album “The Blueprint.” “It kind of lets you into what Rocky’s gone through the past year and a half, and on top of that, growing up, his family.”

“Jodye” (2013)

“It was completely inspired by Master P,” Yams said of this dis record aimed at a former ASAP associate. “Master P was actually supposed to be on the hook originally. Master P inspired Rocky for that song as far as the flow. I wouldn’t say it sounds like P did like in ’97-’98; it would be more like something P would have done like in the ‘Ice Cream Man,’ ‘West Coast Bad Boyz’ time.” Yams also links “Jodye” to a long tradition of hip-hop feuds: “I think people misinterpret that record so much. That record is a classic move from a New York rapper: he took your style and dissed you with your own style and sounded better than you can, you feel me?”

“Angels” (2013)

Though Yams doesn’t guide Rocky’s sometimes outlandish fashion choices, he acknowledges the overlap between the rapper’s fashion and his music, especially on songs like this. “That was him having a chance to be cocky,” Yams said. “He’s literally bragging about trends that he started that everybody’s following this year.” The inspiration for that sort of trash talk: the fellow Harlem rapper and peacock Cam’ron, known for his intricate rhymes and his flamboyance, including wearing pink for a long spell in the early 2000s, starting a trend. Then, “when everybody was wearing pink, he disowned pink,” Yams recalled. “That’s just the whole Harlem mentality when it comes to fashion. When he sees too much people doing what he’s doing and doing it wrong on top of that, he’s just going to disown it.”

Continue reading on the New York Times.

25th Jan2013

A$AP Yams Interview with The New York Times

by @Djordje

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THE STORY OF NEW YORK hip-hop’s 1990s championship years is in many ways the story of rapper-executive dream teams, pairings that shaped the sound of the city and, after that, the world. The Notorious B.I.G. and Puff Daddy, Jay-Z and Damon Dash, Ja Rule and Irv Gotti — all of these partnerships made the behind-the-scenes swami as crucial a hip-hop figure as the rappers they helped mold.

For ASAP Rocky, the Harlem rapper whose debut album, “Long.Live.ASAP” (Polo Grounds/RCA), just made its debut at No. 1 on the Billboard album chart, that partner is ASAP Yams, his longtime friend, collaborator and co-owner of the ASAP Worldwide label.

 Continue reading on the New York Times.

24th Jan2013

(Video) New York Times: Meet A$AP Yams

by @DomingoTutu

A$AP Yams sits down with The New York Times for a very cozy interview. Yamborghini gives us some insight on guiding A$AP Rocky, his taste in music, LONG.LIVE.A$AP, and New York hip hop.

18th Jan2013

New York Times Reviews LONG.LIVE.A$AP

by @Djordje

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“Meet A$AP Rocky, stylistic admixture supreme.” Read more of the NY Times’ trill review of LONG.LIVE.A$AP here and don’t forget to get your copy of LONG.LIVE.A$AP today!

13th Jan2013

New York Times Fashion Features A$AP Rocky

by @DomingoTutu

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WHAT I’M WEARING NOW The shirt is Raf Simons. I love him. He’s probably the most influential designer I have ever followed. Not only that, but he listens to my music. He listened to my music before we met. The pants are Alexander Wang, given to me free 99. My shoes are a special kind of Timberland and have a weird texture. The whole idea is for them to be rugged, so I’m trying to wear them more often so they get beat up.

Continue reading on The New York Times. Pre-order LONG.LIVE.A$AP today.

05th Dec2012

A$AP Rocky x New York Times

by @Djordje

“The Harlem native A$AP Rocky has been a fashionworld favorite since playing some of his very first shows.” Check Rocky’s fashion highlight in the NY Times here.