26th Apr2016

Pitchfork Reviews A$AP Ferg’s ‘Always Strive And Prosper’

by @Djordje

A$AP FERG_ASAP_Final Cover_5x5

When they first came on the scene, A$AP Ferg and A$AP Rocky offered two very different perspectives on rap’s new Harlem. In Rocky’s case, he brought a strong sense of fashion, with musical branches extending to Houston and Atlanta. Ferg stayed with the conventions of trap music, though his cadence and lyricism diverted from the genre’s formulaic sound. And just like that, the Trap Lord was born. His debut was aptly titled, full of chest-beating cuts that suggested Ferg was artsier than Rocky and slightly more overbearing—the Kanye to his Jay. But what happens when you’ve run out of superlatives for yourself and self-reflection kicks in? Well, you work in reverse, which is exactly where Ferg resides on his follow-up project Always Strive and Prosper. If Ferg secured a strong group of followers off Trap Lord, then his new album will surely lock them down as a cult.

An argument could be made that ASAP is the prequel to Trap Lord, where we’re finally understanding the Bruce Wayne before the Batman. But the underlying self-awareness suggests that Ferg has tasted fame and rejected the poisonous parts. The opener “Rebirth” makes that declaration in no uncertain terms. Over a joint production effort of DJ Khalil and Clams Casino, a chopped-and-screwed Ferg talks to himself: “Now that you’re no longer a lord that’s trapped/ You have graduated to the Hood Pope/ You have made it to represent your people/ Show them another way/ Be the voice of the people who couldn’t make it out the hood.”

Continue reading on Pitchfork.

30th May2015

HipHopDX Reviews ‘At.Long.Last.A$AP’

by @Djordje


In a year that has seen a plethora of major releases already, the bar has been raised on what it takes to stand out as artists have begun to focus more on whole albums then single tracks. A$AP Rocky’s sophomore effort At.Long.Last.A$AP. is an achievement that does just that.

As it begins with a sample from the Coen Brothers O Brother, Where Art Thou before dropping into a deep instrumental framed by guitar bells and a driving bass, the listener is quickly aware they are in unchartered territory. “Church bells and choir sounds tell ‘em, quiet down / Bow your head, the most high’s around” is the first time we hear Rocky and the introduction to 66 minutes and 15 seconds of his greatest art to date.

The album’s range is sometimes vast both sonically and thematically. It is a puzzle that fits due to soul-searching work by Rocky, Danger Mouse, and the newest name on the tongues of Hip Hop heads across the country, Joe Fox. Fox’s story is that of biopic foder. He literally bumped into Rocky on the streets of London while trying to get people to listen to his mixtape and found himself in the studio with the rapper later that night.

Continue reading on HipHopDX.

28th May2015

The New York Times Reviews ‘At.Long.Last.A$AP’

by @Djordje


The one true love song on the new ASAP Rocky album, “At.Long.Last.ASAP,” is called “LSD.” A wobbly, slightly morbid affair, “LSD” is about the drug and the love you make — or can’t make — on it. “I look for ways to say, ‘I love you,’/But I ain’t into making love songs/Baby, I’m just rapping to this LSD,” Rocky sing-raps languidly, finding feelings inside the high but losing grip of them just as easily.

Rocky has always preferred life in the ooze, and drug music is what got him here. His earliest breakthroughs, “Purple Swag” and “Peso,” celebrated both directly and indirectly the chopped-and-screwed sound of Houston rap, and its attendant culture around prescription-strength cough syrup. On those songs, too, he rapped slowly but deliberately, obscuring syllabic tricks underneath a narcotic haze.

But ASAP Rocky’s biggest hit — the profane title shortens to “Problems” — is also his least representative. It’s fleet and sparkly, and also weighted with better adapted guests (Drake, 2 Chainz, Kendrick Lamar).

Continue reading on The New York Times.

21st Dec2013

“Trillmatic” Review by Renowned for Sound

by @Djordje


Creativity is a strange thing.  It comes in all shapes and sizes and people work with it in different ways, some people feel more comfortable on their own, others as part of a group.  A$AP Mob have taken this one step further and created a hip-hop collective, which not only features talented rappers such as A$AP Rocky and A$AP Ferg, but fashion designers, video directors and producers.  This gives them what any respectful artist craves, the freedom to do whatever the hell they want.

With this in mind, new single Trillmatic shows A$AP Mob revisiting the 90s with an all out throwback track transporting you to a time when hip-hop was taking a firm grasp on the world, reminding the listener what a golden age it was for the genre.

Continue reading on Renowned for Sound.