17th May2018

A$AP Ferg Feels ‘Like a Walking MoMA Installation’

by @Djordje

When ASAP Ferg was still a teenager in Harlem, he started making crystal-studded pendants. He would sketch designs of characters like Bart Simpson and Mega Man, then hand the drawings over to Earl Harley (also known as “Harley, the buckle man”). Mr. Harley would create the bases for Ferg, who would then add Swarovski crystals and sell the pendants. They cost him about $200 to make; he sold them for about $700 a piece.

A decade later, Ferg, born Darold Ferguson Jr., is hawking pricier gems. This month, he became the first male rapper to appear as a spokesman for Tiffany & Co., the luxury jeweler. Ferg, 29, is not yet a megastar nor the most famous artist in the ASAP crew (that would be Rocky). But in collaborating with him, Tiffany has aligned itself with a princeling of Harlem fashion who aims to honor the legacy of his father, the designer Darold Ferguson Sr., by out-accomplishing him.

During a recent interview at The Blue Box Cafe at the Tiffany flagship store on Fifth Avenue, Ferg was frank about the mutual interest driving the partnership.

“I feel like we open up doors for each other,” he said of Tiffany. “I show them my world, they show me their world.”

Continue reading on The New York Times.

07th Aug2017

A$AP Ferg Tells The New York Times How He Spends His Sundays

by @Djordje

ASAP Ferg is hardly ever home. The rapper and fashion designer, born Darold Ferguson Jr., just wrapped up a tour, visited Russia last month and will soon go to South Africa and Australia. His second mixtape, “Still Striving,” will be released this month, which will mean more trips. Rarely is he able to sneak a few days in Harlem, where he grew up and still lives. Even then, he’ll often stay busy, with studio sessions and appearances in between shows that cause the days to blur together. But Sundays are for him. He recharges and catches up with his friends and family and, among other things, sits very still on his couch. If you squint, his Sundays kind of look like ours.

Continue reading on The New York Times.

21st Apr2016

The New York Times Reviews A$AP Ferg’s ‘Always Strive And Prosper’

by @Djordje


It’s hard to think of a hip-hop album with more heart, one with a narrative more thoroughly interwoven with the love of family and friends, than “Always Strive and Prosper,” the second full-length by ASAP Ferg, the restless experimenter of the ASAP crew.

Here is Ferg, remembering his reckless uncle, on “Psycho”: “Wanted to be like you, jail tat on the chest/With the rugged cornrows and a stab on my neck.” And here, celebrating his tough grandmother, on “Let It Bang”: “Grandma hid that hammer in her mattress from my uncle/He would listen to Wu-Tang while walking in the jungle.” On “Beautiful People,” Ferg’s mother shows up for some spoken-word poetry, in between rhymes from Chuck D and Ferg proclaiming, “Watch what you put in your body, so we can live it long.”

Continue reading on The New York Times.

28th May2015

The New York Times Reviews ‘At.Long.Last.A$AP’

by @Djordje


The one true love song on the new ASAP Rocky album, “At.Long.Last.ASAP,” is called “LSD.” A wobbly, slightly morbid affair, “LSD” is about the drug and the love you make — or can’t make — on it. “I look for ways to say, ‘I love you,’/But I ain’t into making love songs/Baby, I’m just rapping to this LSD,” Rocky sing-raps languidly, finding feelings inside the high but losing grip of them just as easily.

Rocky has always preferred life in the ooze, and drug music is what got him here. His earliest breakthroughs, “Purple Swag” and “Peso,” celebrated both directly and indirectly the chopped-and-screwed sound of Houston rap, and its attendant culture around prescription-strength cough syrup. On those songs, too, he rapped slowly but deliberately, obscuring syllabic tricks underneath a narcotic haze.

But ASAP Rocky’s biggest hit — the profane title shortens to “Problems” — is also his least representative. It’s fleet and sparkly, and also weighted with better adapted guests (Drake, 2 Chainz, Kendrick Lamar).

Continue reading on The New York Times.

28th Jan2015

A$AP Rocky Interview with T Magazine

by @Djordje


It’s been an up-and-down couple of weeks for A$AP Rocky. On Saturday, the 26-year-old rapper attended the world premiere of his new film, “Dope,” a hip-hop-driven comedy in which he plays a drug dealer named Dom. (Also featured are Keith Stanfield, Zoë Kravitz and Rocky’s ex-girlfriend, the model Chanel Iman.) The movie — Rocky’s first — has been a Sundance hit, drawing rave reviews and becoming an early favorite to win the festival’s audience award. But Rocky, né Rakim Mayers, was in little mood to celebrate. Just six days earlier, on Jan. 18, his close friend and collaborator Steven “A$AP Yams” Rodriguez died suddenly of still-undisclosed causes. On Sunday morning, Rocky would have to fly to New York City for the funeral.

When T spoke with Rocky at the “Dope” after-party, the loss was weighing heavily on his mind. “I miss him,” he said of the A$AP Mob co-founder. “Yams was my Yoda. He’s my brother. He left too soon, but I cherished every moment that I knew him.” When the conversation shifted to the film, however, his mood brightened considerably. Citing the 1992 drama “Juice,” starring the late rapper Tupac Shakur, as an early influence, Rocky expressed a desire to keep acting after Sundance. And as he spilled about everything from fashion to film to the current state of hip-hop, it became increasingly clear that his ambitions extend far beyond Park City.

Continue reading on T Magazine.