23rd Apr2017

A$AP Ferg Launches a New Line of Socially Conscious Streetwear

by @Djordje

Before A$AP Ferg had a platinum single, his mom dressed him for school. “I went to public school for junior high, and she’d make me wear a uniform, even though you weren’t required to wear one,” the 28-year-old rapper explains. “I’d bring sneakers in my backpack—I’d be wearing khakis and a white button-down with new Jordans.” Ferg, aka Darold D. Brown Ferguson, Jr., is currently revisiting his scholastic wardrobe due to Traplord x Uniform, a new collaboration between his clothing line and the sustainable, socially conscious label. Available online at Bloomingdale’s today, the limited-edition streetwear capsule is made up of 10 pieces, including a logo tee, hoodie, military shirt, camo jacket, and bucket hat. Full men’s and women’s collections will drop later this summer on Traplord’s and Uniform’s own sites; everything retails for under $200 and benefits children in need.

Founded by Chid Liberty in September 2016, Uniform is ethically produced in Africa, and for each item sold, a school uniform is produced and given to a local child. Earlier this month, Ferg had the opportunity to travel to Liberia with Liberty and meet the women who work in Uniform’s factories. He also spent time with the kids who would receive the new uniforms, as captured by photographer Daniel Arnold in the images above. “These uniforms are really how you decipher the kids in Africa,” Ferg says. “You see a lot of them in the streets because they can’t afford a uniform and therefore can’t go to school.” He adds that “providing them with free uniforms not only enables these kids to get an education, but I think it makes them happy and empowered—I’m a strong believer in dressing the way you want to be.”

There were kids who got up and rapped for Ferg, he recalls, and one girl who said she wanted to be a doctor. Everyone whom he met along the way was impressed with him and his career, but to his happy surprise, they were even more in awe of his mom and extended family, who came with him on the trip: “I was surprised to see how they really embraced them and appreciated the fact that my family supported me—they said, ‘He’s a star because of his family.’” He’s certainly making his family very proud, especially the woman who first taught him how to dress to impress (even when proper attire wasn’t actually required).

Continue reading on VOGUE.

15th Apr2017

Doperoots & Trap Lord Present Dopeland, an Interactive 4/20 Experience

by @Djordje

Come party with A$AP Ferg for 4/20 in LA. Bring your skateboard, positive energy, and be ready to party. Oh, and special guest performances. Cop tickets here.

06th Mar2017

Trap Lord End of Season Sale

by @Djordje

Right before the release of Traplord clothing’s new collection, they are gifting everyone with an end of season sale on Traplord.com. Use code: WARMUP to receive 35% off.

23rd Jan2017

New Trap Lord Hoodies Now Available

by @Djordje

Hit up the Trap Lord store to shop new styles of hoodies for the Winter. Check out the gear below and click here to cop.

18th Dec2016

A$AP Yams “Book of Gems” Available Now

by @Djordje

The A$AP Yams Book of Gems is available now exclusively at TrapLord.com.

All proceeds will be donated to the development of the ASAP Foundation.

16th Dec2016

Trap Lord Holiday Collection Available Now

by @Djordje

Shop the new Trap Lord holiday collection now at TrapLord.com.

02nd Dec2015

Traplord x Spilled Rug Available Now

by @Djordje

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ASAP Ferg & Traplord teamed up with Spilled to release the Traplord Rug. The 4′ x 6′ beauty is a must-have for any dorm room for trap living room. Click here to purchase.

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05th May2015

(Video) Preview A$AP Ferg’s Tour of Australia

by @Djordje

A quick look at A$AP Ferg’s 2015 tour of Australia. Full documentary coming soon.

Via Trap Lord.

11th Mar2015

The Hundreds: You Need To Be Paying Attention To Trap Lord’s Marty Baller

by @Djordje

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You may know Marty Baller as ASAP Ferg’s hype man when they’re rocking stages worldwide or recognize him from being the face of Trap Lord – but with the release of his first solo record Things We Go Through, Marty is establishing his name in the industry as a true artist himself. First featured on Ferg’s latest mixtape, Ferg Forever, there was an immediate spark of interest from fans for what Marty would soon deliver with A$AP Mob. As the first artist off Ferg’s label Trillagain Island Records, we can expect a blend of Trap, EDM, and hip-hop for Marty’s upcoming project. “I’m excited to tell the people, through my music, about what I went through – my story,” says Marty. “Just be prepared to turn up – I get emotional through the tape too.” With the working title of Martygra, this second anticipated project is set to release later this year.

Continue reading on The Hundreds.

11th Mar2015

VILLA x A$AP Ferg: Emerald Essentials

by @Djordje

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When fashion titans Timberland and VILLA collaborate, the streets take notice. With their past three collaborations already cemented as cult classics, the pair teamed up yet again to release their most eye-catching pair to date: the VILLA x Timberland Emerald 6” Boot. Originally debuted in February, the Emerald boot sold out instantly in all of VILLA’s 100+ locations.

One of the first people to embrace the Emerald Timberland was Harlem’s sartorial sultan, A$AP Ferg. Completely enamored by their killer kelly hue, Ferg was instantly inspired to redesign his signature Trap Lord gear to pair up nicely with Timberland and VILLA’s creation. After Ferg gave his emerald-tinted blessings, VILLA was able to find a few more pairs of the Emerald 6” boot, right in time for St. Patrick’s Day.

If you missed out on the initial release, then this could be your last chance to cop one of the most coveted kicks of the year. Throw in the jewels that A$AP Ferg has dropped, and there’s no better to way to shine for the Emerald Isle. This extremely limited re-release and exclusive Trap Lord gear will only be available through the Virgin Mega app on 3/12 Noon EST. Download the Virgin Mega app (iOS/Android) to get in line to buy this product.

The Emerald Essentials Collection consists of the VILLA x Timberland Emerald 6” Boot ($190), the Trap Lord x VILLA Snapback ($35), and the Trap Lord x VILLA Long Sleeve Tee ($45).

Via VirginMegaUSA.

03rd Dec2014

A$AP Ferg Releasing Exclusive #TrapLordTakeover Syracuse Collection

by @Djordje

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A$AP Ferg has teamed up with Virgin Mega to create an all new Trap Lord collection highlighting Syracuse. The aptly titled #TrapLordTakeover collection flips Ferg’s iconic Trap Lord logo and meshes it with Syracuse’s signature orange, blue and white colors, detailed with camo and cross graphics. The release is limited and will only be available for purchase via the Virgin Mega app for your phone. You can download the app now on the iTunes store. Stay tuned as the #TrapLordTakeover collection goes on sale December 5th at 5pm EST.

Check out more shots of the gear below.

29th Oct2014

A$AP Ferg Interview with Empire Taste

by @DomingoTutu

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On a late summer day, the air humid and muggy, I boarded the 1 Train to East Harlem with Thomas. We were about to meet up with Ferg, who had just finished touring the world, only to be getting ready to do it again. He’s been extremely busy, constantly pushing himself, but for this quick two week stint in New York, he was able to refocus and relax more or less. On tour, in the studio, designing clothes, and shooting videos he’s known as A$AP Ferg; but for this moment as we came upon him sitting on a stoop around the block from where he grew up, he was Darold Ferguson Jr.

With a slice of pizza in one hand, he greeted us nonchalantly and then continued eating while asking us how we were. He was accompanied only by his longtime friend and assistant Demetrius. Here sat the guy who had just came back from touring and working with some of the biggest names in music encompassing at least four different genres, but you wouldn’t know it if you were just walking by; several people walked by en masse, unaware of the interview going on. Only at one point did a slightly older gentleman whom Ferg knew stop by to dap him up before coolly leaving when he learned of what was taking place (“Okay, don’t let me interrupt!”)

As he spoke, he carried with him an aura of easygoingness and humility. Though modest, especially on his old stomping grounds, he was still able to exhibit glimpses of his more hedonistic, flashy side. Dressed in his clothing brand, Trap Lord, with bright camo on his shorts and bucket hat, and giving answers walking the line of self-indulgence, it’s apparent he knows he is larger than life. But even through this self-awareness of opulence, that inner humble kid from Harlem shone through, as he’s far from finished puttin’ in work.

Continue reading the full spread on Empire Taste.

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