11th Nov2017

Trap Lord x New Era Collab Available Now

by @Djordje

The Trap Lord x New Era collaboration premiered at Complex Con this year is officially available online. Shop here.

29th Aug2017

A$AP Ferg Unveils Trap Lord Capsule with adidas Skateboarding

by @Djordje

Following a successful collaboration in 2015, adidas Skateboarding partners with Harlem born hip-hop creative A$AP Ferg for their second collection.

Inspired by the plight of disenfranchised youth in inner-cities, Ferg draws similar parallels from his own experience growing up in New York City, creating unity and celebrating the determination to overcome adversity.

From the mismatched clothing style worn by nomadic youth to mashup of genres, the adidas Skateboarding x Trap Lord collection bridges the gap between skate culture and hip-hop.

Via adidas.

26th Aug2017

A$AP Ferg’s Trap Lord & adidas Skateboarding Announce New Collab

by @Djordje

adidas Skateboarding partners with Harlem born hip-hop creative A$AP Ferg for his second adidas Skateboarding x Trap Lord collection collaboration. Inspired by the mismatched style and creative from the youth in inner-cities, Ferg draws similar parallels from his own experience coming up in New York City, creating unity and celebrating the determination it takes to rise over adversity. Available 9.1.17. Find online here via Adidas.com.

23rd Jul2017

RSVP to See A$AP Ferg Perform at No Ends NYC on 8/12

by @Djordje

No Ends. is an event series presented by Doperoots and A$AP Ferg’s brand, Traplord, that fuses together passion points such as skate, music, art, food, & gaming to create the perfect experience. It started in LA with the first-ever No Ends., and is coming to Brooklyn this August with plans for Atlanta in October and Miami after that.

RSVP now for the NYC date here.

12th Jul2017

Traplord Home Collection Available Now

by @Djordje

The Traplord home collection is available online now. Shop an assortment of pillows, blankets, and more here.

01st Jun2017

A$AP Ferg’s New Home Goods Collection Is Inspired by the Spice Girls and Ralph Lauren

by @Djordje

A$AP Ferg is known for his collaborative streak. In addition to myriad musical collaborators like Missy Elliott and Remy Ma, Ferg has also worked with top-flight brands like adidas and Uniform on various apparel and merchandise collections. Fergenstein’s latest collaboration with Fancy is yet another extension of his Traplord brand, this time venturing into the realm of home goods; that means NIGHT:SHIFT bedding, clocks, bean-bag chairs, welcome mats and even a scented candle.

And what does an A$AP Ferg scented candle smell like? “Oud and crushed roses,” says the Harlem rapper. “It’s masculine,” he adds, “but in a good way.”

HYPEBEAST caught up with the Harlem renaissance man to talk collaboration, inspiration and what’s next for the Traplord.

First and foremost, how did this collaboration with Fancy come about?

It all started when we found out the founder of Fancy was a fan of my music, and he had seen that I was doing artwork and fashion, so we found a way to collaborate with one another. So we did the Traplord rug and that took off almost immediately. After that, we jumped on a new direction, which was doing more home goods: candles, pillows, comforter sets, clocks, different things that you could put in your office or your home.

You’ve collaborated with everyone from adidas to AGOLDE, and now Fancy. Does your creative process change, depending on the medium?

Nah, nothing has changed. It’s still us all getting together and conversing—it all comes from a conversation first, and then we bring it to fruition. It’s pretty much the same.

The pop-up space is modeled after your own apartment; what will that look like and how did you go about replicating your space?

To start off, we’re doing it in uptown Harlem, so the location, first and foremost. People don’t usually go to Harlem, so they’ll already feel like they’re going to my house. The idea actually came from me wanting to do a listening party at my mother’s crib—the crib I grew up in. We wanted to do something similar to that for this pop-up shop. To make it a little more home-y, a little more intimate. We tried to replicate exactly how my apartment was growing up. It’s gonna be a mixture of things, but for the most part it’s gonna include the Traplord pieces we designed for the space. Quilts, candles, bean bags and clocks.

Continue reading on HYPEBEAST.

01st Jun2017

A$AP Ferg Launches Trap Lord Home Collection in Harlem

by @Djordje

Join A$AP Ferg at his Trap Lord Home Collection pop-up in Harlem this weekend. The shop will be open 6/2 – 6/3 at 282 St. Nicholas Ave. Harlem, NYC. Check out some pieces below.

23rd Apr2017

A$AP Ferg Launches a New Line of Socially Conscious Streetwear

by @Djordje

Before A$AP Ferg had a platinum single, his mom dressed him for school. “I went to public school for junior high, and she’d make me wear a uniform, even though you weren’t required to wear one,” the 28-year-old rapper explains. “I’d bring sneakers in my backpack—I’d be wearing khakis and a white button-down with new Jordans.” Ferg, aka Darold D. Brown Ferguson, Jr., is currently revisiting his scholastic wardrobe due to Traplord x Uniform, a new collaboration between his clothing line and the sustainable, socially conscious label. Available online at Bloomingdale’s today, the limited-edition streetwear capsule is made up of 10 pieces, including a logo tee, hoodie, military shirt, camo jacket, and bucket hat. Full men’s and women’s collections will drop later this summer on Traplord’s and Uniform’s own sites; everything retails for under $200 and benefits children in need.

Founded by Chid Liberty in September 2016, Uniform is ethically produced in Africa, and for each item sold, a school uniform is produced and given to a local child. Earlier this month, Ferg had the opportunity to travel to Liberia with Liberty and meet the women who work in Uniform’s factories. He also spent time with the kids who would receive the new uniforms, as captured by photographer Daniel Arnold in the images above. “These uniforms are really how you decipher the kids in Africa,” Ferg says. “You see a lot of them in the streets because they can’t afford a uniform and therefore can’t go to school.” He adds that “providing them with free uniforms not only enables these kids to get an education, but I think it makes them happy and empowered—I’m a strong believer in dressing the way you want to be.”

There were kids who got up and rapped for Ferg, he recalls, and one girl who said she wanted to be a doctor. Everyone whom he met along the way was impressed with him and his career, but to his happy surprise, they were even more in awe of his mom and extended family, who came with him on the trip: “I was surprised to see how they really embraced them and appreciated the fact that my family supported me—they said, ‘He’s a star because of his family.’” He’s certainly making his family very proud, especially the woman who first taught him how to dress to impress (even when proper attire wasn’t actually required).

Continue reading on VOGUE.

15th Apr2017

Doperoots & Trap Lord Present Dopeland, an Interactive 4/20 Experience

by @Djordje

Come party with A$AP Ferg for 4/20 in LA. Bring your skateboard, positive energy, and be ready to party. Oh, and special guest performances. Cop tickets here.

06th Mar2017

Trap Lord End of Season Sale

by @Djordje

Right before the release of Traplord clothing’s new collection, they are gifting everyone with an end of season sale on Traplord.com. Use code: WARMUP to receive 35% off.

23rd Jan2017

New Trap Lord Hoodies Now Available

by @Djordje

Hit up the Trap Lord store to shop new styles of hoodies for the Winter. Check out the gear below and click here to cop.

18th Dec2016

A$AP Yams “Book of Gems” Available Now

by @Djordje

The A$AP Yams Book of Gems is available now exclusively at TrapLord.com.

All proceeds will be donated to the development of the ASAP Foundation.

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