18th Apr2016

A$AP Ferg Strives for Perfection: ‘I Want to Project the Future of a Better World’

by @Djordje

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Always Strive and Prosper. It’s more than a feel-good album title for A$AP Ferg; it’s a way of life. “That’s the voyage that I’m going through right now. I’m always striving. You hit new levels [and] even when you hit that new level, there’s a new level from there.”

It’s early evening in a tiny dressing room at the Adidas Originals store on 136 Wooster Street. The 27-year-old rapper waxes poetic while kicking his feet — outfitted with his custom-designed Adidas sneakers — in a swivel chair. He’s been fighting off a cold and beads of sweat gather at his forehead. Outside, the din grows as fans pack into the store to hear the rapper’s forthcoming sophomore album, set to be released April 22.

Born Darold Ferguson Jr., in Harlem, A$AP Ferg grew to prominence alongside high school friend A$AP Rocky in 2009, but his creative trajectory didn’t begin with rap. Ferg’s late father, Darold Ferguson, was a prolific designer who created logos for Bad Boy Records, and had his own fashion line called Ferg Apparel. As a teen growing up in Hamilton Heights, Ferg attended the High School of Art and Design and peddled his own clothing and accessories. “It’s in the bloodline,” he tells the Voice. Following A$AP Rocky’s breakthrough, “Peso,” Ferg realized rap was a viable career option. “I started getting the calls from Warner Bros., Sony. Any rap label you could think about called my phone [to] try and get meetings with A$AP [Mob].”

While Rocky, the self-professed “Pretty Motherfucker,” is the collective’s rock star, Ferg is its darker, grimier figure. In 2013, he released his debut, Trap Lord, buoyed by the underground bangers “Work” and “Shabba.”

Continue reading on The Village Voice.

15th Jan2016

Village Voice: How A$AP Yams’s Legacy Won’t Be Forgotten

by @Djordje

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It’s hard to imagine a time when the A$AP Mob didn’t exist. A$AP Ferg, one the Mob’s breakout stars, is phoning in from Kansas City, Missouri on G-Eazy’s When It’s Dark Out Tour contemplating this thought. He backs it up with the fact that the late A$AP Yams had the foresight to see the crew’s lasting power.

“You gotta think when A$AP Mob came into existence; it was nothing like us out. And Yams had the vision for all of that,” Ferg says. “He was a kid like everybody else, but he was on a new level, and nobody was on it. So when we came out, it was fresh. Everybody wanted a piece of A$AP. They wanted to know us, they wanted to be our friends, they wanted learn from us. And now, this is just a product of what happened.”

Ferg is referring to New York crews evolving from the models of Dipset and G-Unit, who all promoted a grittier sound rather than reinvent the future. As the Mob were the driving forces of an open-minded, universal approach to making music, it set the stage for Flatbush Zombies, Pro Era, The Underachievers and more to flourish. While A$AP Rocky became the poster-child for drawing inspirations at all points of the map, Yams deserves just as much credit for shaping the eclectic palates of the Internet generation and being an advocate for new acts behind the scenes.

01st Jun2015

A$AP Rocky Interview with The Village Voice

by @Djordje

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It’s been a long afternoon, but A$AP Rocky has just gotten a second wind. The rapper is sitting in a swivel chair in a control room at Jungle City Studios in Chelsea. He’s in the middle of a nonstop press day, giving consecutive interviews to promote his new album A.L.L.A. — an acronym for “At. Long. Last. A$AP” — and despite the fact that we’ve been here for hours, the Harlem native is bright and alert…although he’s lost track of time.

“What’s today?” he asks, holding an almost-smoked joint to his chest. His hair is pulled back neatly into braids and his smile glistens from a gold bottom grill. He’s wearing all black and what appear to be red slippers — both comfy and very expensive-looking — on his feet. His amnesia is understandable; it’s been a whirlwind week. On May 26, he dropped his sophomore album a week early with a party at Milk Studios. A family affair, the event was attended by his A$AP Mob collective, relatives of his late former manager Steven “A$AP Yams” Rodriguez and his mother. “She just be chillin’. She’s happy for me. She keeps me humble,” Rocky laughs about his mom. “She kind of had something going when she named me Rakim. She was onto something!”

Continue reading on The Village Voice.

23rd Jan2013

A$AP Rocky Interview with The Village Voice

by @DomingoTutu

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A$AP Rocky is tired.

In the back of a black van rolling down Houston Street, the 24-year-old Harlem rapper answers questions about his childhood, worldview, and art through tired, sagging eyes. He gives his head a violent shake to prevent himself from dozing off mid-sentence. After a moment, he pauses, re-focuses, and speaks: “Lemme ask you somethin’.”

“Sure.”

Read the full feature on The Village Voice.