08th Oct2017

(Video) A$AP Rocky Shows Vogue His Bodega In Selfridges

by @Djordje

This week, A$AP Rocky opened the doors to his AWGE Bodega: a Selfridges pop-up housed in the basement of the London department store. A remarkably accurate replica of the archetypal New York corner store, he is selling everything from AWGE-branded Krispy Kremes and cuddly toys (in homage to the ever-present bodega cat that you might find sleeping on a loaf of bread) to custom-designed stationery, cushions and beverages (alongside, of course, a selection of garments designed by he himself and his AWGE army). And it really is him selling it – intermittently, the multi-hyphenate rapper will appear behind the till, Selfridges name badge pinned to his chest, working the cash register and ringing up sales. Such a position is slightly unfamiliar to him – after all, he says, he might know how to open a till, but he’s never worked behind one – but he seems dedicated to its success.

The final chapter in Selfridges’ initiative Music Matters, which has explored the crossover between luxury fashion and music merch, the AWGE Bodega is an authentic immersion into Rocky’s world — and a celebration of the different communities who come together in such spaces to re-up on sweets and soft drinks. Whether you’re heading down to pick up a branded calculator or a Rocky figurine, take a tour with the man himself to get the lay of the land.

Via Vogue.

02nd Oct2017

A$AP Rocky Brings the Classic New York Bodega to Selfridges

by @Djordje

A$AP Rocky is expanding his multi-hyphenate career—to rapper-producer-director-actor-model, he can now add New York City ambassador. The artist has partnered with Selfridges in London to set up a life-size bodega in the department store’s basement, hoping to bring an authentic New York flavor to Oxford Street.

“The bodega is significant because minorities owned it—Hispanics, Arabs, and Koreans,” he says, lounging on a giant bean bag after a long day of stacking boxes and arranging merchandise (150 pieces specially designed for the space). “Outside of New York City, you don’t experience the whole traditional bodega feel. You don’t see cats lying on the bread, or asleep on the rice.” Ultimately, he explains, it’s about inclusion. “Different ethnic minorities coming together and living together cohesively—and this has been going on for decades,” he says. “That’s why I’m bringing this fusion of different cultures, manifested in one AWGE Bodega [named after the creative collective he leads with A$AP Mob]. It is ghetto, but not trashy, which is very true for New York City.”

Continue reading on Vogue.

23rd Apr2017

A$AP Ferg Launches a New Line of Socially Conscious Streetwear

by @Djordje

Before A$AP Ferg had a platinum single, his mom dressed him for school. “I went to public school for junior high, and she’d make me wear a uniform, even though you weren’t required to wear one,” the 28-year-old rapper explains. “I’d bring sneakers in my backpack—I’d be wearing khakis and a white button-down with new Jordans.” Ferg, aka Darold D. Brown Ferguson, Jr., is currently revisiting his scholastic wardrobe due to Traplord x Uniform, a new collaboration between his clothing line and the sustainable, socially conscious label. Available online at Bloomingdale’s today, the limited-edition streetwear capsule is made up of 10 pieces, including a logo tee, hoodie, military shirt, camo jacket, and bucket hat. Full men’s and women’s collections will drop later this summer on Traplord’s and Uniform’s own sites; everything retails for under $200 and benefits children in need.

Founded by Chid Liberty in September 2016, Uniform is ethically produced in Africa, and for each item sold, a school uniform is produced and given to a local child. Earlier this month, Ferg had the opportunity to travel to Liberia with Liberty and meet the women who work in Uniform’s factories. He also spent time with the kids who would receive the new uniforms, as captured by photographer Daniel Arnold in the images above. “These uniforms are really how you decipher the kids in Africa,” Ferg says. “You see a lot of them in the streets because they can’t afford a uniform and therefore can’t go to school.” He adds that “providing them with free uniforms not only enables these kids to get an education, but I think it makes them happy and empowered—I’m a strong believer in dressing the way you want to be.”

There were kids who got up and rapped for Ferg, he recalls, and one girl who said she wanted to be a doctor. Everyone whom he met along the way was impressed with him and his career, but to his happy surprise, they were even more in awe of his mom and extended family, who came with him on the trip: “I was surprised to see how they really embraced them and appreciated the fact that my family supported me—they said, ‘He’s a star because of his family.’” He’s certainly making his family very proud, especially the woman who first taught him how to dress to impress (even when proper attire wasn’t actually required).

Continue reading on VOGUE.

23rd Apr2017

Vogue: Playboi Carti Is the Fashion World’s Latest Rapper Heartthrob

by @Djordje

Playboi Carti is late to his shoot at an apartment complex on 139th Street in Harlem. Here, the 21-year-old rapper has a gang of publicists waiting for him, while a crew of Grailed employees organizes piles of clothes for him to try on. Carti loves the site Grailed, which is like a virtual candy store for those with a taste for Raf Simons and Balmain. “I’ve always been a thrift store kid,” he later tells me. But these clothes are far from humble thrift store finds: A stylist has draped a $20,000 fur coat and a bevy of other haute goods over the couch. Eventually, he arrives, making a much-awaited entrance in a new pair of sneakers. Who can be angry at him? He’s a lanky, handsome heartthrob, who wears his skinny jeans with serious swagger. “I don’t like baggy clothes,” he says. “I’m a skinny dude, so I think [skinny jeans] look better on me.”

Carti first came onto the scene in 2015 with his song “Broke Boi,” a catchy hit that spoke about a tricked-out Jesus piece and poked fun at squares “in the mall buying ice.” It earned the attention of rappers like A$AP Rocky. Just a few days ago, he dropped his self-titled mixtape, which features singles like “Wokeuplikethis*” and “Magnolia,” and got as high as number four on the iTunes album charts. Carti’s fashion résumé is also impressive: He was in the Yeezy Season 5 show, performed this past season at VFiles with rapper Lil Uzi Vert, and made a cameo in one of Drake’s OVO lookbooks. During New York Fashion Week: Men’s, he headed over to Raf Simons’s first New York show with A$AP Rocky. “That felt like the first time [at a fashion show]. That one was the real deal; it felt amazing,” he says. “I met Raf, and I got the butterflies.”

Continue reading at VOGUE.

06th Feb2017

Vogue: Five Minutes with A$AP Rocky

by @Djordje

A$AP Rocky tells Vogue who he would invite to his ultimate dinner party, what advice he wishes he could give to his teenage self, and why he thinks women do everything better, as he stars in Zalando’s spring/summer 2017 Remix Fashion campaign.

What is the one thing you wish you could tell your 16-year-old self?
Be patient, it will be pretty great later on in your life.

What is the most treasured item in your wardrobe?
I don’t have just one item in particular. I really love my Alexander Wang boots that he has made for me every other year.

Continue reading on VOGUE UK.

07th Dec2016

A$AP Rocky’s Art Basel Photo Diary

by @Djordje

One of music’s most compelling figures, A$AP Rocky, traveled down to Miami for Art Basel and to toast his friend, and fellow music-maker, Russell Simmons at the Bombay Sapphire Artisan Series Finale bash. And while the Harlem native often makes a splash with his wardrobe and music, he took the opportunity to toast the art scene and the emerging talent. Here, Rocky shares snaps from his quick trip including checking out new pieces with fellow Basel newbie Sasha Lane in his signature pieces from Vlone and Gucci.

Via VOGUE.

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20th Oct2016

A$AP Bari Talks VLONE, Lil Uzi Vert, and Changing the World with Vogue

by @Djordje

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“It’s like the X-Men, and we’re a group of mutants,” says A$AP Bari of Vlone, the cult-fashion label that he helms alongside A$AP Rocky. “I’m Professor X just trying to bring people together to change the world.” To continue the metaphor, these mutants’ special powers are, essentially, their own fiercely particular type of personal style, or as Bari puts it, “Everybody that’s a part of Vlone has his own thoughts and creative vibe.” In the three years since the brand launched, it has garnered a following that extends far beyond the A$AP Mob: Fashion-forward music impresarios like Kanye West and Wiz Khalifa have worn the line, drawn to it for its various street-culled inspirations. This season, that translated into working with Virgil Abloh of Off-White on some pieces, as well as casting fellow rapper Lil Uzi Vert to model for the lookbook.

“Uzi is a young, up-and-coming artist, and he’s living the Vlone lifestyle,” said Bari. The Lamborghini convertible and Yamaha motorcycle featured in the shoot are there to represent the artist’s dreams realized. “Having the car he has always wanted, the bike he’s always wanted,” said Bari, “doing the things he likes to do. It might seem bourgeoisie or whatever, but it’s really about Uzi being happy in life.” The casting was a matter of art imitating life. Bari first met Uzi after he gave a shout-out to Vlone on his track “Ready Set Go (VLone).” Bari also liked Uzi’s laissez-faire approach to style. “He doesn’t care what he wears—he’s a rock star, and that’s why I love him,” said Bari. “He’s not a follower. He doesn’t dress like me or Rocky.” And as for the other half of Vlone, Bari says it’s a creative partnership the pair share, with the two engaged in something of a constant discussion. “Sometime I take Rocky’s suggestions, and sometimes he takes my suggestions,” said Bari. “Everything, including the design process, is based on a freestyle . . . back and forth, and we brainstorm.”

Continue reading on Vogue Magazine.

13th Jun2016

A$AP Rocky Talks To Vogue About J.W. Anderson Collaboration

by @Djordje

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A$AP Rocky loves runway. The first time this writer saw the artist at a show was Moschino menswear in Florence last summer, where he was recording every look with a Super 8 Camera. Today we caught up again at the presentation of J.W.Anderson’s dreamy, Little Prince–ish Spring 2017 mens collection in London. After the show we grabbed a few minutes to talk about his new collaboration with Anderson and what it takes to make him sweat.

Continue reading on Vogue.

30th May2015

Vogue Explains A$AP Rocky’s Fashion References on A.L.L.A.

by @Djordje

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A$AP Rocky has been a significant style star since his early days wearing a “dress” during his appearance on 106 & Park. He released a collaboration for Adidas with Jeremy Scott in 2013 and has been a front-row fixture at Fashion Week over the past few years. On his new album, At.Long.Last.A$AP, he raps, “I swear we gon’ have drama if you touch my tailored garments.”

The album, which had a surprise midnight release last night, is full of fashion references. Here’s an annotated guide to his new lyrics and all of the style shout-outs.

Continuing reading on Vogue.

30th Oct2013

A$AP Ferg for Vogue’s Masters of Disguise

by @Djordje

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Fergenstein linked up with Vogue.com to sport the Eugenia Kim custom Halloween mask for Masters of Disguise. Check it out here.

21st Mar2013

(Video) Behind The Scenes: A$AP Rocky Covers L’Uomo Vogue

by @DomingoTutu

A$AP Rocky photographed by Francesco Carrozzini for L’Uomo Vogue March 2013 issue.

07th Mar2013

A$AP Rocky Covers L’Uomo Vogue

by @DomingoTutu

A$AP Rocky L'uomo Vogue preview

A$AP Rocky rapped “my outfit was in Vogue, I’m a pretty boy” on the bonus track “Ghetto Symphony.” Two months after the debut, Rakim is on the cover of the March issue of L’Uomo Vogue. The Italian men’s publication features A$AP Rocky dressed fully in Dolce & Gabbana and wearing jewelry from Jacob & Co. Look for the entire feature coming soon.

Via Vogue.