A$AP Ferg Talks New Collaboration With Hennessy, How His Family Shaped His Character

In a new campaign launched by Hennessy, A$AP Ferg reps his beloved Uptown through three passions: art, music, and Cognac. Fans can now experience the rapper’s “Never stop. Never settle” story through a tasty drink, “The Uptown,” and its The Hennessy Uptown Inspired by A$AP Ferg Cocktail Kit.

The first 100 orders (via CocktailCourier.com) will receive a limited-edition vinyl of Ferg’s new track “Family” and a pressed record with the cover art painted by the rapper himself. The Uptown’s campaign video meets the MC in his stomping grounds, with the Hennessy team spotlighting “[the] unique creative process that’s established him as a master behind the mic, as well as in other endeavors, including painting.”

Billboard went behind the canvas with Harlem’s Trap Lord, as the mogul also shared his artistic ambitions, his one-of-one cognac recipe, the influence of family on his career, what the late A$AP Yams taught him, and what upcoming projects fans can expect from him.

Continue reading on Billboard.