A$AP Ferg Shuts Down Tiffany’s

admin / 03 Jun, 2018

On the roof of the Tiffany & Co. flagship Thursday night, A$AP Ferg did his best Audrey Hepburn. The rapper’s remix of “Moon River,” a collaboration with the actress Elle Fanning and a chopped-up callback to Breakfast at Tiffany’s, celebrates his recent partnership with the jeweler. Ditching Hepburn’s strummed guitar for a pair of verses about his own tastes in luxury, Ferg tucked the song into a set of his biggest hits for a crowd of 50 or so.

“What rapper you know shuts down Tiffany’s,” he asked his fans as they circled him. Ferg became a spokesman for the brand after meeting with its chief artistic officer Reed Krakoff, and Thursday’s show was put together to commemorate the relationship in front of his super-fans, as defined by their Spotify habits. One wore a full Power Ranger costume; another, a hoodie with the Balenciaga logo ripped from a Sanders ’16 ad. The show was held on a patch of astroturf enclosed by Tiffany-blue traffic cones, and if the rooftop hadn’t been shrouded in mist that night, there would’ve been a clear view of Central Park and Fifth Avenue’s row of luxury flagships.

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