A$AP Rocky Interview with VOGUE

Tomorrow, A$AP Rocky will unveil the first permanent retail home for AWGE, the mysterious creative collective of which he is both the leader and only spokesperson. Housed in the first-floor streetwear-focused menswear room of London department store Selfridges—a highly entertaining retail space that also features a skate bowl and men’s make-up concessions—the AWGE space will be set in a re-creation of Rocky’s home turf, Harlem. According to Selfridges: “Scaled city icons include record, barber, and bakeshops; billboards, traffic lights, and yellow taxicabs; as well as personal memories, messages, and locations important to Rocky and to AWGE, all there to be explored and discovered.” Like much streetwear, AWGE’s collaborative products will be released in drops, with around 40 on offer tomorrow at launch. These will include “Ben Hundo” $100-bill-print pieces, a hand-stitched babushka-wearing Rocky doll, a collaboration with Japanese brand Needles, and more pieces with Midnight Rave. And yes, there will be babushka scarves.

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