A$AP Ferg Talks Home Goods Collaboration With Fancy, ‘Still Striving’ Album & Tour With Future

A$AP Ferg always had plans bigger than music. Despite achieving stardom with his blistering raps, the Harlem rapper has been eyeing ways to expand his Trap Lord brand.

After traveling to Liberia to provide school outfits for kids through his collaboration with Uniform, Ferg (born Darold D. Brown Ferguson Jr.) recently joined forces with Fancy to sell home goods. While the “New Level” MC relishes piecing together ensembles, he’s opened up his empire to sell welcome mats, clocks, and scented candles. On Thursday (June 1), the multi-faceted star will welcome fans at his pop-up shop in Harlem, where he remodeled the space to resemble his childhood apartment.

Musically, Ferg is working on his Still Striving album, which follows his sophomore effort, 2016’s Always Strive and Propser. Last month, he also dropped his star-studded video for “East Coast,” featuring Remy Ma. Since then, he’s been gallivanting around the country with Migos and Tory Lanez for Future’s Nobody Safe Tour.

In the midst of the madness, Ferg hopped on the phone with Billboard to speak on his new collaboration with Fancy, touring with Future, where he stands with his new project Still Striving, and if he believes rompers have a place in hip-hop.

Continue reading on Billboard.